Jul 2021 – Aug 2025 · 4 yrs 1 mo · Bengaluru · On-site

• Product Manager → Senior Product Manager → Lead Product Manager (Platform & Integrations)
• Progressed from owning GST compliance workflows to leading platform and enterprise integration strategy across India and international markets.
• Delivered $2M+ ARR through feature launches across GST automation, including Multi-PAN reporting and new compliance workflows
• Increased GST 2.0 adoption from 65% → 88% by redesigning onboarding and in-product awareness journeys
• Reduced support tickets ~50% through retry mechanisms, clearer UX communication, and contextual guidance
• Expanded scope into enterprise SaaS strategy, third-party integrations, and global expansion.
• Led SaaS–ERP integration strategy, reducing implementation time and improving time to value by 60% through a structured integration playbook
• Re-architected legacy ETL workflows into a scalable ELT-based integration framework, eliminating customer IT dependency and increasing integrated customers 5×
• Built GL Stream, a shared data abstraction layer powering ingestion, transformation, and reconciliation across compliance modules
• Shifted integrated : non-integrated customer ratio from 1:9 to ~2:3 within 12 months
• Reduced churn from 17% → 10% by driving feature utilization and ecosystem stickiness
• Turned integrations into a GTM differentiator, unlocking $6M+ ARR and 4× ASP expansion
• Scaled the platform across India, KSA, and Malaysia while maintaining a unified global architecture

Jul 2020 – Jun 2021 · 11 mos

• Conducted General Linear Modelling to analyze the ROI of multi-channel marketing tactics (Calls, Emails, Print, and Website), enabling data-driven decision-making for marketing strategies
• Conducted test and control analysis for launch brands, measuring the impact of promotional activities and calculating their corresponding ROIs, providing actionable insights for future campaign optimization

Jan 2018 – Jun 2020 · 2 yrs 5 mos

• Leveraged analytics to track the various KPIs and provided solution to business problems using Physician level data, Hospital level data, etc. to one of the fortune 500 companies based out of US
• Worked on the root cause analysis for sales decline and targeting analysis to target low performing customers using the market understanding and diagnostic analytics
• Validated the Impact of Onboard program for customers and direct beneficiary using various statistical techniques, i.e. Hypothesis generation, Test/Control, etc.
• Developed one-click solutions that reduced/retired manual activity by producing operational PowerPoint presentations/Excel Tools for brand teams, recapping sales highlights
• Developed an integrated learning and onboarding roadmap for new recruits in the team resulting seamless and better quality of onboarding
• Developed a Quality framework, to help create quality mindset and implemented it across the space to enhance P2P quality

Jun 2016 – Sep 2017 · 1 yr 3 mos · Bengaluru Area, India

• Cookifi is a catering service provider in Bangalore, which helps people to build an awesome experience when it comes to food for special meals, house parties, kitty parties, office parties, birthday parties with variety in food from different cuisines. Be it your better half, your family or gathering at your home, office, outdoor and club house etc. Cookifi is a platform to be!
• As Operations Manager, at Cookifi, I am responsible for,
• Identified performance KPIs and closely monitored the impact of new process implementation and analyzing various data for increasing the efficiency and reducing costs
• Worked alongside founders in identifying loopholes across processes with daily summary reports, leading to reduction in delivery time and improved product quality
• Planned marketing activities in conjunction with the company’s growth plan and working out strategies to execute the plan

May 2015 – Jul 2015 · 2 mos · Kolkata Area, India

• CropmyBill is one of the leading Coupons and Cashback website. The main aim of the website is to make shopping easier and cost effective for shopaholics.Our partners include all your best-loved websites like Flipkart, Amazon, Snapdeal, Jabong, Paytm and many more. We provide Cashback and Coupons on a wide range of products like apparels, electronics, travel, recharge, jewellery and still counting.
• As Operations and Marketing manager at CropmyBill.com, I have developed a wide range of affiliate networks with more than 100 companies.
• Lead a team of interns partnering with several restaurant chains and cafes for the offline deals service.
• I was also involved in all the marketing and strategic planning.

Jun 2013 – Jan 2015 · 1 yr 7 mos · Durgapur Area, India

• When there was a wind of start-ups, I and my two friends thought of flowing with that wind, that flow brought this idea of launching an apparel brand.
• Dealt around 15 assignments of bulk orders of customized t-shirts (average 200 pieces).
• Covered around 8 colleges from 2 cities in West Bengal (Durgapur & Kolkata).
• Succeeded in bringing this endeavor even in few schools.