Sandeep Balani

VP of Engineering

Mumbai, Maharashtra, India21 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 22 years of experience in the media industry.
  • Successfully launched Outbrain and Zemanta in India.
  • Educating future marketers at top business schools.
Stackforce AI infers this person is a MarTech expert with extensive experience in digital advertising and media sales.

Contact

Skills

Core Skills

Business DevelopmentTeam LeadershipMarketing StrategyMedia PlanningMedia SalesSalesOnline AdvertisingAccount Management

Other Skills

AdvertisingAdvertising SalesBody LanguageBuilding Jio-Ads supply eco-systemBuilding demand side reseller relationshipCRMCareer ManagementCoachingCommunicationDigital MarketingDigital MediaDriving strategiesDriving teams to achieve revenue targetsEducating advertisersFacilitating Advertisers

About

An intrapreneur aspiring to be an entrepreneur with over 22 years of experience in Media industry spread across print; Digital and Ad-tech. Building JioAds eco-system now to scale supply across OTT's, E-commerce, News, Gaming and Ad-tech. Grateful to have got an opportunity to set up Outbrain business in India and launch 2 platforms Outbrain and Zemanta into the Indian market. Learning around leadership role changes during the times of automation an interesting aspect to how leaders need to change; in a world with fewer employees. Educating marketers and students about digital Eco-system with various initiatives as a guest faculty at ISB and IIM's. Also, visiting faculty and various B-schools like flame university.

Experience

21 yrs 1 mo
Total Experience
3 yrs 6 mos
Average Tenure
4 yrs 10 mos
Current Experience

Jioads

Vice President

Aug 2021Present · 4 yrs 10 mos · Mumbai, Maharashtra, India

  • Building Jio-Ads supply eco-system across internal and external publishers.
  • Ensuring margin deliverables across the publisher eco-system.
  • Managing a team of talented individuals across business development, operations, strategy, client servicing etc to ensure and grow supply.
Building Jio-Ads supply eco-systemManaging a teamMargin deliverablesBusiness DevelopmentTeam Leadership

Outbrain

2 roles

Head of India

Promoted

Apr 2017Sep 2021 · 4 yrs 5 mos · Mumbai Metropolitan Region

  • Growing and scaling India Business for Outbrain and Zemanta.
  • Building demand side reseller relationship
  • Working with agencies and agency trade desk.
  • Maintaining partnerships with premium publisher's on Outbrain India network.
  • Educating and increasing adoption for Outbrain products in the indian market.
  • Launching Outbrain Academy across different markets to enable advertisers to work directly on the platform.
Growing and scaling India BusinessBuilding demand side reseller relationshipEducating advertisersBusiness DevelopmentMarketing Strategy

Director Business Development

Apr 2015Mar 2017 · 1 yr 11 mos · Mumbai Metropolitan Region

  • Leading publisher development for Outbrain India.
  • Generating revenue from publisher for advertising on Outbrain
  • Building publisher base across premium verticals.
  • Working on margin and profitability goals for Indian market.
  • Writing thought leadership articles on publishing and publisher market.
Leading publisher developmentGenerating revenueWriting thought leadership articlesBusiness DevelopmentMedia Planning

Komli media

3 roles

Director - Publisher Business Development

Promoted

Oct 2014Mar 2015 · 5 mos

  • Leading and managing publisher team at Komli.
  • Looking at partnerships with publishers across Play / ROI / Social and Re-marketing business.
  • Managing global partnerships across SSP / DSP / Exchanges and Ad-networks.
  • Understanding business opportunity to garner more revenues for Ad network business.
  • Working on preferred publisher deals which ensures stronger tie up with publishers and deeper relationships to ensure smooth flow of revenue and maintaining margins.
Leading and managing publisher teamPartnerships with publishersManaging global partnershipsBusiness DevelopmentMedia Sales

Head - Publisher Development and Management

Promoted

Apr 2013Sep 2014 · 1 yr 5 mos

  • Leading and managing publisher team at Komli.
  • Looking at partnerships with publishers across Play / ROI / Social and Re-marketing business.
  • Managing global partnerships across SSP / DSP / Exchanges and Ad-networks.
  • Understanding business opportunity to garner more revenues for Ad network business.
  • Working on preferred publisher deals which ensures stronger tie up with publishers and deeper relationships to ensure smooth flow of revenue and maintaining margins.
Leading and managing publisher teamPartnerships with publishersManaging global partnershipsBusiness DevelopmentMedia Sales

Regional Sales Manager - Performance Sales

Aug 2010Mar 2013 · 2 yrs 7 mos

  • Heading west region for all offering for Performance Advertisers(including Network, Facebook, Mobile and Video)
  • 1) Driving teams to achieve revenue targets across West.
  • 2) Identify market potential for new opportunities with advertisers.
  • 3) Providing online media solutions to advertisers
  • 4) Providing solutions to advertisers and agencies, to get quality ROI on their campaigns.
  • 5) To create continuous opportunities with advertisers to enhance performance campaigns
Driving teams to achieve revenue targetsIdentifying market potentialProviding online media solutionsSalesOnline Advertising

Monster.com

Major Account Manager - Key Accounts

Oct 2009Aug 2010 · 10 mos

  • Managing Key Corporate Accounts which contributes 80% revenue for Monster.
  • 1) Responsible for selling of Monster services along with branding solutions for clients.
  • 2) Facilitate Advertisers to get more traffic for their advertisements by giving them solutions like front page advertising, category page branding, key word branding, Target Mailers etc.
  • 3) Managing accounts for segments like:
  • BFSI
  • Pharmaceuticals
  • IT and BPO
Managing Key Corporate AccountsSelling Monster servicesFacilitating AdvertisersSalesAccount Management

Abp pvt limited

ABP

Jan 2007Oct 2009 · 2 yrs 9 mos

  • Managing Corporate Accounts and Advertising Agencies across Mumbai and Pune region
  • 1) Responsible for handling clients and advertisers for The Telegraph Jobs and ABP Kajer Bazaar
  • 2) Facilitate Advertisers and service agencies to grow the advertisement revenues of the supplements.
  • 3) Managing accounts for sectors like:
  • Banking –SBI, Bank of Baroda, IDBI Bank, Union Bank and Central Bank of India.
  • Pharmaceuticals –Ranbaxy, Bajaj Health care, Pfizer
  • IT and BPO - TCS, Cap Gemini, Aegis, 3G Global etc
  • Handling clients across Pune region- EXL, Amdocs, BPOzitions, Symbiosis, Tata Blue Scope Steel, Sandvik Asia, Thermax, TIFR etc
Managing Corporate AccountsHandling clients and advertisersFacilitating AdvertisersAccount ManagementSales

Dna

Sandeep at DNA Newspaper

Jan 2005Jan 2007 · 2 yrs

  • 1) Responsible for selling space in print media for DNA Navi Mumbai supplement.
  • 2) Servicing the existing clients and agencies and helping them to manage their business efficiently.
  • 3) Driving strategies for achieving the revenue and volume budget for Navi Mumbai region.
  • 4) Developing new contest for readership engagement and getting revenue from innovative concepts like mothers day contest and women’s day contest.
  • 5) Developing new clients, maintaining client rapport, understanding requirement from client etc
  • 6) Responsibilities also include media planning and coordinating with the agencies.
  • 7) Providing solutions and designing packages as per their requirements.
Selling space in print mediaServicing existing clientsDriving strategiesSalesMedia Planning

Education

Indian School of Business

PGPMAX

Jan 2017Jan 2019

China Europe International Business School (CEIBS)

Innovation and Entrepreneurship / Global Strategy and organization

Jan 2018Jan 2018

Northwestern University - Kellogg School of Management

Strategic value addition through financial Analysis / Ethics and stakeholder communication

Jan 2018Jan 2018

The Wharton School

Corporate development; Merger and acquisition; competitive marketing strategy

Jan 2018Jan 2018

Indian Institute of Management, Calcutta

Executive Program in Leadership and Management — Organizational Leadership and Management

Jan 2014Jan 2014

National College

BSc - Computers — Computer Science

Jan 2001Jan 2004

Amongst Top 100 social youth marketing professional

www.globalyouthmarketingforum.com

Stackforce found 100+ more professionals with Business Development & Team Leadership

Explore similar profiles based on matching skills and experience