Apr 2023 – Nov 2024 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

• Managed Acer’s multi-channel e-commerce operations across Amazon (Vendor & Seller Central), Flipkart, Shopify, and Magento, applying data-driven strategies to optimize product listings, pricing, and promotions. Leveraged analytics and performance metrics to drive seasonal campaigns, improve conversion rates, and enhance overall sales performance. Played a key role in digital business optimization, including website migration, operational workflow improvements, and enhancing customer experience.
• Managed online marketplace data, tracking product performance, pricing trends, and sales metrics to inform strategic decisions.
• Spearheaded campaigns for peak sales events (Diwali, Back-to-School), driving a 20% revenue uplift through targeted promotions.
• Led migration of product categories to Shopify and Acer Global Website (AGW), improving website performance, reducing cart abandonment, and enhancing user experience.
• Collaborated with cross-functional teams to streamline order fulfillment and inventory management using data insights.
• Conducted data analysis on conversion rates, customer behavior, and sales trends to optimize digital campaigns and merchandising strategy.
• Generated performance reports and dashboards to monitor KPIs and guide continuous improvements in e-commerce operations.

Feb 2022 – Jan 2023 · 11 mos · Hubli, Karnataka, India · Hybrid

• Led social media and digital campaigns with a strong focus on analytics and performance tracking. Managed content creation, campaign execution, and audience engagement across multiple platforms, while applying data-driven insights to optimize reach, conversions, and ROI. Designed strategies that aligned business goals with digital marketing performance, leveraging social media analytics tools to monitor trends and user behavior.
• Developed and executed digital marketing strategies, increasing brand visibility and engagement.
• Applied data analytics to track campaign performance (impressions, CTR, conversions), improving ROI.
• Created and managed content calendars, ad campaigns, and promotional initiatives across platforms.
• Conducted audience analysis to identify behavioral trends and refine targeting strategies.
• Utilized insights from social media metrics to guide content optimization and strategic decision-making.
• Collaborated with sales and product teams to align digital presence with business objectives.

Feb 2019 – Feb 2023 · 4 yrs · Karwar, Karnataka, India · On-site

• Led the transformation and managed an eco-friendly resort, driving growth through data-driven strategies, customer insights, and digital outreach — despite operating in a largely offline environment. Collected and analyzed customer records from physical logbooks, converting them into meaningful insights to support marketing, pricing, and business decisions. Balanced traditional record-keeping with modern digital marketing initiatives to expand market presence and revenue streams.
• Maintained and organized physical customer records; manually analyzed booking patterns, guest profiles, and seasonal trends to forecast demand and optimize pricing.
• Converted offline records into structured reports (Excel, manual dashboards) to monitor KPIs such as occupancy rates, repeat visits, and campaign effectiveness.
• Designed and executed digital marketing campaigns (social media, SEO, collaborations with booking platforms) to boost visibility and bookings.
• Applied basic data analysis to segment customer groups (families, adventure travelers, long-stay guests) and tailor offerings accordingly.
• Built strategic partnerships with local businesses, tour operators, and travel agencies, expanding outreach and customer base.
• Enhanced customer experience by systematically reviewing guest feedback (from logbooks and review platforms) and translating it into service improvements.
• Balanced traditional hospitality practices with modern data-driven business strategies, ensuring sustainable growth.

May 2018 – May 2019 · 1 yr · Bangalore · Remote

• Worked on large-scale digital content projects, applying data-driven analysis to ensure accuracy, quality, and compliance with client standards. Leveraged analytical tools to review, categorize, and interpret digital information, enabling smarter business decisions and improved marketing outcomes. Identified trends and patterns within data to enhance digital strategy and content optimization, bridging the gap between data science and digital marketing insights.
• Performed content audits and data validation, ensuring integrity and consistency across digital platforms.
• Applied data analysis techniques to detect anomalies, improve content workflows, and optimize efficiency.
• Generated reports and dashboards highlighting performance metrics, user engagement, and quality trends.
• Partnered with marketing and operations teams to deliver actionable insights that improved campaign performance.
• Enhanced decision-making by identifying patterns in digital content consumption and aligning them with business objectives.
• Supported the integration of data-driven practices into digital content and marketing strategies.