Sanjay Gopinath — VP of Engineering

With over 24 years of experience in B2B technology marketing and business development, I am passionate about elevating team and customer experiences. My career is marked by a drive to lead transformative marketing strategies and develop high-performing teams across geographies, including India, South Asia, North America, and Europe. I have handled campaign management (digital, social, events, etc.), marketing transformation, account-based marketing, marketing shared services, pre-sales, and business development in the B2B technology industry. As the Head of Marketing Communications and Accelerator/Startup programs at MathWorks India, I spearhead initiatives that achieve business results and establish new areas of growth. My role involves leading a team, aligning marketing objectives with business goals, and fostering collaboration with sales and technical functions. My tenure at IBM as the Leader of the Campaign Management Discipline was distinguished by developing and implementing the Campaign Planning Performance Toolkit, that earned the General Manager’s Award for Innovation. My focus on setting up processes, governance, best practices, and performance measurement enhanced the effectiveness of marketing activities and campaigns. My adaptive leadership has been effective in companies at different growth stages—from startups to mature MNCs like at Ernst & Young, Sonata Software, Intesys Sdn Bhd, and Virinchi Consultants. Beyond my corporate roles, I advocate for diversity, mentoring startup founders and CEOs, students, and professionals. I serve as a visiting professor at management schools, sharing insights on marketing, leadership, and organizational development. As a public speaker, podcaster, and blogger, I engage with industry professionals and thought leaders. My podcasts, such as "Marketing as a Mindset" and "Value of Anecdata," reflect my commitment to sharing knowledge and fostering growth in the marketing community. I hold a Master's in International Business from the Indian Institute of Foreign Trade and a Bachelor's in Technology. My professional certifications include Advisory Project Manager Certified from IBM, Lean Startup Certified Coach, and expertise in Behavioral Science applied to Marketing. Recognized as the Corporate Alumni of the Year 2023 by the Indian Institute of Foreign Trade, I also serve as a jury member for various marketing awards and as an industry adviser for the Marketing Analytics course at Kristu Jayanti College.

Stackforce AI infers this person is a B2B Marketing Leader with expertise in technology and strategic business development.

Location: Bengaluru, Karnataka, India

Experience: 25 yrs 10 mos