Santosh S

Digital Marketing Specialist

Bengaluru, Karnataka, India15 yrs 6 mos experience

Highly Stable

Key Highlights

Expert in driving digital marketing strategies for educational institutions.
Proven track record in managing high-performing PPC and SEO campaigns.
Strong leadership in cross-functional team collaboration.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Education and CRM integration.

Contact

santosh@adityaedu.net LinkedIn

Skills

Core Skills

Digital MarketingProject ManagementSeoCollections Management

Other Skills

AdvertisingAnalytical SkillsCRM DatabasesCRM IntegrationCanvaCoachingContent Management Systems (CMS)Content MarketingCreditCross-functional CollaborationCross-functional CoordinationCustomer CommunicationCustomer SatisfactionDAX ImplementationData Analyst in Power BI

About

With a passion for transforming education brands, I lead digital marketing initiatives that drive student engagement, boost admissions, and build strong institutional presence. From managing high-converting Google & Meta Ads campaigns to implementing CRM-integrated lead funnels, I specialize in aligning marketing efforts with strategic enrollment goals.

Experience

15 yrs 6 mos

Total Experience

4 yrs 8 mos

Average Tenure

1 yr 5 mos

Current Experience

Aditya group of institutions

Head of Digital Marketing

Jan 2025 – Present · 1 yr 5 mos · On-site

Oversee end-to-end management of digital marketing projects and campaigns.
Develop project plans, timelines, and milestones for multiple campaigns.
Allocate resources effectively across creative, content, and technical teams.
Coordinate with cross-functional teams to ensure seamless execution.
Monitor project progress and ensure timely delivery of deliverables.
Identify process gaps and implement workflow improvements.
Ensure campaigns align with brand objectives and performance goals.
Track and report on project performance, budgets, and KPIs.
Resolve project roadblocks proactively to drive successful outcomes.

Digital MarketingProject ManagementCross-functional CollaborationKPI Tracking

Snk web solutions

Digital Marketing Manager

Dec 2018 – Dec 2024 · 6 yrs · Mumbai, Maharashtra, India · Remote

Worked under the direct guidance of the CEO to plan, implement, and optimise end-to-end digital marketing strategies aligned with business goals.
Developed and executed high-performing PPC campaigns on Google Ads and social media platforms, achieving improved CTR and reduced cost per conversion.
Managed SEO initiatives including technical audits, on-page optimisation, and backlink strategies, resulting in enhanced organic rankings and website traffic.
Oversaw social media marketing across platforms such as Instagram, Facebook, and LinkedIn, increasing brand engagement and follower growth.
Created and monitored content marketing plans including blogs, website content, and email newsletters to drive brand authority and lead generation.
Analysed digital marketing data and prepared performance reports with insights and actionable recommendations for strategic decisions.
Coordinated with creative teams to develop impactful creatives, ad copies, and video content for diverse campaigns.
Handled email marketing campaigns, segmenting audiences and optimising open and click rates to maximise conversions.
Managed marketing automation workflows to nurture leads efficiently across the buyer journey.
Identified new growth opportunities in digital channels and proposed strategic initiatives to expand online presence.
Resolved campaign-related technical and operational issues promptly, ensuring smooth execution and client satisfaction.
Supervised website updates in collaboration with developers to ensure optimal user experience and SEO compliance.
Conducted competitor analysis and market research to refine positioning and campaign strategies effectively.

PPC CampaignsSEOSocial Media MarketingContent MarketingEmail MarketingMarket Research+1

Bilkish associates llc

Collections Specialist

May 2015 – Aug 2018 · 3 yrs 3 mos · Bengaluru, Karnataka, India · On-site

Monitor accounts receivable and follow up on overdue payments and maintain a consistent follow-up schedule for delinquent accounts.
Communicate with customers to resolve disputes or payment issues professionally.
Negotiate payment terms or repayment plans when necessary.
Work closely with legal teams to resolve complex payment issues.
Ensure collection processes adhere to legal standards and company policies.
Developed regular reports on outstanding debts, payment trends, and collection performance.

Collections ManagementNegotiationCustomer Communication