Jan 2023 – May 2024 · 1 yr 4 mos · Pune/Pimpri-Chinchwad Area · On-site

• Led the data & product strategy for a new category, by developing Retail loyalty app (0-1) for 500K influencers, Discount Approval Automation (0-1) for 300+ partners, and Enterprise Analytical Platform (0-1) for 10+ teams to enable growth
• Launched an influencer loyalty app for sustainable demand gen in retail market, by identifying 4 user pain-points through 50+ interviews & market research, acquired XX active users & XX monthly sales in 5 months
• Implemented fraud prevention measures and enhanced product based on data-driven insights and customer feedbacks, resulted in a XX increase in ROI
• Spearheaded development of a Centralized Data Repository (Data Lakehouse) on Azure cloud to resolve data inconsistencies and improve quality, released XX Power BI dashboards, saved XX man-hours per month
• Enhanced engagement by resolving ETL pipeline issues, collaborating with solution architect & developers, and trained users, led to an XX increase in DAU/MAU
• Streamlined Project Approval Discount Request process by automating workflows, led PWA development, reduced average turnaround time by XX%
• Led product execution by designing wireframes & High-fidelity Prototype with designers, defined product roadmap, and designing go-to-market plan collaborating with sales, marketing & product development team
• Orchestrated a data-driven sales strategy by defining Metrics, implemented MIS and SOPs to monitor the progress

May 2022 – Jan 2023 · 8 mos · Gurugram, Haryana, India

• Introduced a self-service platform (0-1) for merchant to manage promotions, and launched high-converting campaign SaaS products (0-1) to maximize revenue, optimized products for XX% enrolment & $XX contribution margin
• Developed a low-code tool (0-1) for Product managers & Account Managers to self-manage promotions to accelerate adoption, reduced time-to-market by XX%
• Revamped enrolment flow, A/B tested cross-sell & up-sell features at high traffic areas across app, boosted promotion details page traffic by XX%, and conversion by XX%
• Increased customer lifetime value by curtailing churn through rule based personalized nudges, inbound and outbound messaging, improved customer retention by XX%

Oct 2021 – Dec 2021 · 2 mos · Bengaluru, Karnataka, India

• • Conceptualized SEO & SEM strategy to generate sales leads & brand awareness for ShopHealthy.in; executed 8 campaigns & analyzed data using Google Analytics.

Sep 2021 – Jan 2022 · 4 mos · Bengaluru, Karnataka, India · Remote

• Identified target segment & pain points
• Problem Validation, Conducted interviews & FGDs
• Analyzed competitor product & positioning, defined differentiation strategy
• Collaborated with design & engineering to set a clear vision, pricing strategy & go-to-market plan

Apr 2021 – Jun 2021 · 2 mos · Bengaluru, Karnataka, India

• Evaluated Business strategy for a multi billion dollar gold-mining project in Tanzania, provided project go-no-go decision
• 𝗥𝗼𝗹𝗲𝘀 & 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• Estimated financial viability of the project using a DCF valuation model based on CapEx and OpEx benchmarking
• Strategized operation & supply chain by conducting stakeholder research, identified additional CM opportunity

Oct 2015 – Jun 2020 · 4 yrs 8 mos · Ranchi, Jharkhand, India

• Led data-driven initiatives at Coal India, world's largest coal producer, to optimize mining operations, enhance safety & sustainability, and empower teams.
• 𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
• Reduced equipment downtime by 16% through proactive maintenance strategies
• Digitized and automated dispatch, improved vehicle TAT by 39%
• Drafted 30+ SPOs, trained 450+ employees, improved safety audit score by 18%
• Reduced spares overordering by 22% by order aggregation
• Managed 40+ contract lifecycle
• Awarded outstanding performer for 4 consecutive years
• 𝗥𝗼𝗹𝗲𝘀 & 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• 𝗟𝗲𝗱 𝗺𝗶𝗻𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Analyzed equipment utilization data to identify underutilized resources, developed strategies for improved capacity utilization, and implemented efficient resource management practices.
• 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝗲𝗱 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Digitized legacy processes, trained users on new systems, and facilitated change management, fostering a culture of continuous improvement.
• 𝗘𝗻𝘀𝘂𝗿𝗲𝗱 𝘀𝗮𝗳𝗲𝘁𝘆 & 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Managed adherence to safety regulations, environmental standards, and CSR initiatives.
• 𝗕𝗼𝗼𝘀𝘁𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 & 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝘀𝗵𝗮𝗿𝗶𝗻𝗴: Imparted training on safety protocols, engineering best practices, and new technologies, leading to increased awareness and productivity.
• 𝗦𝗽𝗲𝗮𝗿𝗵𝗲𝗮𝗱𝗲𝗱 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻: Introduced new technologies and practices, developed user manuals and training materials, and evaluated the feasibility and user impact for operational efficiency.
• 𝗠𝗮𝗻𝗮𝗴𝗲𝗱 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 & 𝗽𝗿𝗼𝗰𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Streamlined procurement, implemented inventory control measures, and developed strategies to improve user experience.
• 𝗩𝗲𝗻𝗱𝗼𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Cultivated strong vendor relationships through collaboration and robust contracts, ensuring smooth operations.