Sarah Dean

Digital Marketing Specialist

United Kingdom7 yrs 4 mos experience
Most Likely To Switch

Key Highlights

  • Expert in crafting engaging content strategies.
  • Proven track record in ethical banking marketing.
  • Strong background in LGBTQ+ media communications.
Stackforce AI infers this person is a Fintech and Media Marketing Specialist with a focus on content strategy and digital engagement.

Contact

Skills

Core Skills

Content MarketingSocial Media ManagementSearch Engine Optimization (seo)Digital MarketingLinkedin MarketingBrand MarketingSocial Media MarketingContent Creation

Other Skills

Social Media StrategySocial Media AnalyticsVideo ProductionContent StrategyEmail MarketingMarketing AnalyticsKeyword AnalysisReporting & AnalysisContent Management Systems (CMS)PiwikSEMrushGoogle AnalyticsMarketing StrategyMedia RelationsPress Office

About

I’m Sarah - a content strategist, creative generalist, and SEO nerd turned full-stack storyteller. I’ve built my career by choosing to learn everything I could about marketing - not just the flashy bits, but the full ecosystem. From content, video and copy to analytics, comms, and strategy. I’ve wanted to understand how it all connects so I can create marketing content that drives results and doesn’t make people’s eyes glaze over. I’ve worn more hats than your average BBC costume drama - but every one of them has added depth to the next. I’ve worked in sustainable finance, LGBTQ+ media, the third sector, hospitality, and youth advocacy - and each role sharpened my ability to turn complex ideas into clear, human stories. 🔍 What I actually do: Manage organic content strategy at Triodos Bank UK across LinkedIn, Instagram and Facebook Craft B2B and B2C content that balances creativity with compliance Translate brand values into messaging that resonates (without sounding like a press release on socials) Collaborate to scale organic content into high-performing campaigns Write, design, script, film and analyse — sometimes even before lunch! Care deeply about making content that builds trust, not just reach. 🌿 Outside of work: I write "Sarah Says Slow Down", a newsletter about navigating well-being while working in a fast-moving, always-on industry. I believe that being great at what you do shouldn’t come at the cost of your peace, and I’m passionate about building a career that leaves room for both. And you'll probably find me in my allotment speaking to my vegetables or cursing the weeds for sprouting up AGAIN. 👀 What to expect from me on LinkedIn: I’ll be sharing honest, insightful takes on content strategy, creative marketing, working in regulated/impact spaces, and how to slow down and put your health first in a work culture that rewards burn out. If you’re into thoughtful marketing with warmth, nuance, and the occasional sympathy message to all ye fellow social media managers (it's rough out there guys) - stick around.

Experience

7 yrs 4 mos
Total Experience
1 yr 2 mos
Average Tenure
2 yrs 3 mos
Current Experience

Triodos bank uk

2 roles

Content Specialist

Promoted

Jul 2025Present · 10 mos

  • How do you tell meaningful brand stories in a space full of noise, regulation, and rising cynicism?
  • At Triodos Bank UK, I lead the organic content strategy across LinkedIn, Instagram, and Facebook, helping people connect with ethical banking in ways that are clear, human, and worth their attention.
  • I develop and execute content for both B2B and B2C audiences: scripting video, presenting on camera, writing for social, designing graphics, planning campaigns, and adjusting based on what the data tells us. I also work closely with our digital marketing team to ensure our organic content evolves into high-performing, targeted campaigns that land with purpose-led audiences.
  • This isn’t just content for content’s sake, it’s brand storytelling within a highly regulated environment. That means every post needs to carry clarity, strategy, and heart.
  • Internally, I collaborate with senior leaders, business and retail teams, and an international network of content specialists to align our messaging across regions. Externally, I build trust with audiences by delivering content that respects their time, and challenges their assumptions.
  • A recent example? Developing a video series for Instagram that unpacked how ethical banking actually works, launched alongside a national TV campaign, designed to meet people exactly where they are.
  • Essentially, I do thoughtful, mission-led social media marketing - with a human voice and a strategic backbone.
Content CreationContent MarketingSocial Media ManagementSocial Media StrategySocial Media Analytics

Digital Marketing Officer

Feb 2024Jul 2025 · 1 yr 5 mos

  • Triodos Bank prides itself on being one of the world’s most sustainable banks by driving forward a mission of creating a society that protects and promotes quality of life for all. Money has power, and Triodos use money in ways that benefits people and the environment.
  • Within the MarComms team here at Triodos UK sits a small but powerful team of digital experts, which I have been a part of for the past year.
  • We ensure the marketing team are equipped with insights, optimisation strategies and work with the customer experience in mind at every step.
  • Primarily over the past year I have implemented more of a focus on SEO within the team, using tools like Piwik Analytics, SEMRush and G search console to optimise Triodos UK’s website, content and email marketing activity with SEO always at the forefront of thinking, and work closely with other team members to ensure our content reaches those looking to put their money where their values are.
  • Using a data-informed approach, I also design and optimise email marketing activity and web pages ensuring our financial servicing and marketing comms reach our customers in an accessible, user friendly and easy-to-digest way.
Search Engine Optimization (SEO)Email MarketingMarketing AnalyticsKeyword AnalysisReporting & AnalysisContent Management Systems (CMS)+5

Pinknews

2 roles

Communications and Marketing Manager

Promoted

Jun 2023Feb 2024 · 8 mos · Greater London, England, United Kingdom

  • PinkNews is the world’s largest LGBTQ+ news company with millions of people consuming their content per month.
  • I was part of a small but agile comms and marketing team. My role involved:
  • Implemented a data-driven LinkedIn social strategy resulting in account following doubling within a year organically, maintaining a 12% average monthly engagement rate and reach of 250k+ per month.
  • Launched a LinkedIn newsletter for LGBTQ+ professionals, accumulating 10k organic subscribers in just 5 months.
  • Managed LinkedIn ad campaigns optimising ad spend to improve ROI using compelling ad creatives and A/B testing for insight and better conversions.
  • Proactively pitched relevant speaking and interview opportunities, broadcasting, and opinion pieces for PinkNews’ senior leadership and monitored the news daily to flag any reputational risks and opportunities, resulting in high-level press coverage in prestigious publications including Huffington Post, Press Gazette, The Drum, The Telegraph, and The Media Leader.
  • Conducted in-depth competitor analysis and remained informed about industry trends and platform updates, implementing new features and best practices to stay ahead of the competition.
  • Researched and composed award entries, contributing to PinkNews' recognition as the world's most awarded diversity publisher resulting in a 75% success rate for prestigious awards including the Lovies, PPA Independent Publishers, Press Gazette, Digiday, and The Drum.
  • Managed press attendance at PinkNews’ political receptions at Westminster, Holyrood, Stormont and The Senedd attended by high-level politicians and ensured event coverage in national and mainstream outlets.
  • Managed the Comms and PR for the PinkNews Awards ensuring press coverage and attendance and organised press interviews with celebrities and high-level politicians including Rylan Clark and Angela Rayner.
  • Press coverage included The Daily Mail, Reuters, POLITICO, Metro, LA Times and The Independent.
LinkedIn MarketingMedia RelationsPress OfficeBrand MarketingProject ManagementStakeholder Management+3

Communications Executive

Nov 2022Jun 2023 · 7 mos · Greater London, England, United Kingdom

Social MediaPress OfficeData AnalysisCopywriting

Babbasa

3 roles

Communications Lead

Aug 2021Aug 2022 · 1 yr · City Of Bristol, England, United Kingdom

  • As Communications Lead I was responsible for managing and creating all Social Media, Website & Creative Content for Babbasa.
  • This includes: Short Films, Photography, TikTok, Instagram, Facebook, YouTube and Twitter content, Roller-Banners, Presentations, Branding Design and more.
  • Other main responsibilities included:
  • Leading and overseeing all the creative direction of Babbasa and its social content
  • Planning and strategising the company's Digital Marketing
  • Designing and updating the company Website (CMS)
  • Recording and photographing footage for social channels.
  • Event Management Assistance
  • Researching Corporate and Community stories for newsletters
  • Coding and designing bi-monthly newsletters using Adobe XD and HTML
  • Press Releases, sourcing content for Babbasa's blog and promoting their YouTube series Babbasa TV
  • Assisting in creative projects
  • Focused projects:
  • Assisted the team at Purple Fish and McCann Synergy with the creative direction the city-wide initiative #OurCity2030
  • Assisted Aardman Animator Rediat Abaney to create an Animated Explainer Video
  • Worked closely with Our Media to create a Documentary Film about Babbasa's Trailblazers for #OurCity2030
  • Keys Skills Involved:
  • Premiere Pro, Illustrator, Lightroom, Photoshop, After Effects, HTML, Mailchimp, Hootsuite, Wordpress
  • Graphic Design & Illustration
  • Video Editing, Videography and Photography
  • Google & Social Analytics
  • Facebook Business Suite for Ads
  • Animation skills (After Effects)
Video EditingVideographyPhotographyGraphic DesignSocial Media ManagementDigital Marketing+1

Engagement Coordinator

Feb 2021Aug 2021 · 6 mos · City Of Bristol, England, United Kingdom

  • Updated the CRM and stakeholder records
  • Created reports and assisted with project evaluations
  • Improved reporting functions using CRM and Excel
  • Delivered fortnightly workshops on young people's employability skills
  • Conducted day-to-day administrative tasks across departments including zoom and google meet setup, emails, collecting meeting notes and agendas
  • Stewarded Babbasa's stakeholders

Research, Monitoring and Evaluation Intern

Sep 2020Feb 2021 · 5 mos · City Of Bristol, England, United Kingdom

  • Performed internal research to produce reports for funders and stakeholders about Babbasa's activities
  • Assisted in tidying up data collection methods
  • Managed Babbasa's online filing system
  • Assisted a research project to measure Babbasa's impact

Marks and spencer

Customer Assistant

Dec 2020Jan 2021 · 1 mo · Southport, England, United Kingdom

Bristol city council

Research Assistant

Sep 2020Sep 2021 · 1 yr

  • Contributed to a longitudinal research project on 'Organisational Resilience' using Quantitative and Qualitative research methods
  • Assisted with populating large data sets and conducting interviews with youth organisations

Internly

Social Media Manager

Sep 2020Feb 2021 · 5 mos

  • Offered pro-bono social media work to a student recruitment startup
  • Created graphics for Internly's social media posts, ran ad campaigns and updated their SEO
  • Liaised with students and businesses and organised interviews
  • Maintained and updated the company website and blog
  • Managed 30 Student Ambassadors to help promote Internly's service

Quarter

Waiter

Sep 2019Jul 2020 · 10 mos · City Of Bristol, England, United Kingdom

Bristol festivals

Quantitative Researcher

Sep 2019Feb 2020 · 5 mos · City Of Bristol, England, United Kingdom

  • I worked with the Bristol Festivals' executive director to create an Annual Impact Sector Study by collecting quantitative data about the festival sector in Bristol.

The elementary school of aichi

English Teacher

Nov 2018Jul 2019 · 8 mos · Japan

  • In partnership with Nagoya University, I taught English to Japanese high school students and created enjoyable and engaging exercises. Classes were either one on one, in small groups of 10, or were taught on a bigger scale of up to 50 students in a sports hall. Sometimes beginners level Japanese was required.
  • I also taught English to native Japanese speakers online and taught English one-on-one to a 4 year old based in Nagoya.

University of bristol

4 roles

Creative Director

Oct 2017Jul 2018 · 9 mos

  • Student PEN is the Bristol student branch of English PEN and PEN international, an organisation that fights for freedom of speech and work closely with the UN. I designed and managed the society website, organised talks, recruited writers for the charity blog, wrote newsletters, managed social media accounts.

President

Sep 2017Jun 2018 · 9 mos

  • As President of Bristol University’s Sociology society I was responsible for delegating tasks to members of the committee, hosting regular meetings, planning and hosting social events and talks, liaising with funders and members of the faculty and collecting feedback from members. I also designed the society logo, banner and t-shirts which were hand drawn and edited in illustrator.

Bartender

Jan 2017Aug 2018 · 1 yr 7 mos

Course Representative

Oct 2016Jul 2018 · 1 yr 9 mos

  • I was elected as Course Rep in first and second year to gather student feedback and voice any concerns to the faculty. I provided a way for students to communicate their diverse range of opinions and experiences to the staff who deliver their courses, and to make change happen. I created surveys and polls, spoke before lectures and communicated with people face to face to gather accurate and useful feedback.

Ntt ltd.

Fundraiser

May 2017Sep 2017 · 4 mos · City Of Bristol, England, United Kingdom

  • Represented and campaigned for Great Ormond Street Hospital Children's Charity, Alzheimer's Society and Stonewall and respectfully asked for contributions where appropriate. Built rapport, friendly conversation and trust with the general public over the phone, set up gift aid with businesses, met targets and set up direct debits.

Fosters events

Waiter

Sep 2016Sep 2017 · 1 yr · City Of Bristol, England, United Kingdom

Ymca camp jones gulch

Counsellor

Jun 2016Aug 2016 · 2 mos · La Honda, California, United States

The brass pig

Bartender

Jan 2016Apr 2018 · 2 yrs 3 mos · City Of Bristol, England, United Kingdom

Birkdale golf club

Waiter

Jan 2016Apr 2016 · 3 mos · Southport, England, United Kingdom

  • I assisted the Golf Club members and maintained a professional attitude at all times. I worked for special events such as Weddings, Open Golf and Black Tie events.

Nostalgia tea & function rooms

Barista, Waiter

Oct 2015Apr 2016 · 6 mos · Southport, England, United Kingdom

Cf global

Kitchen Porter

Jun 2015Sep 2015 · 3 mos · United Kingdom

  • The job involved arriving to work at 4 am to set up the back of house area and work long hours at Royal Ascot, Henley Regatta and Hampton Court.
  • I supervised the dishwashers, assisted the head chef in food preparation and food display, maintained the cleanliness of the work space and ran errands for members of staff.
  • I worked methodically in a fast-paced environment where the restaurant housed up to 1,000 guests.
  • The job required taking initiative and working independently.

The olde book shop

Customer Assistant

Jun 2011Sep 2015 · 4 yrs 3 mos · Formby, England, United Kingdom

  • I cultivated a customer-focused shopping environment by greeting and responding to all customers in a friendly manner. I supervised all merchandise and shipment processing and answered customer telephone calls promptly and in an appropriate manner.
  • I determined customer needs by asking relevant questions and listening actively to the responses. I maintained established merchandising standards including window, sales floor and promotional displays.

Studio 57

Hair Assistant

Sep 2009Jun 2010 · 9 mos · Southport, England, United Kingdom

Education

University of Bristol

Sociology with study abroad — Social Sciences

Jan 2016Jan 2020

Nagoya University

Study Abroad — Social Sciences

Jan 2018Jan 2019

King George V College

A level

Jan 2013Jan 2015

Formby High School

GCSE — includes English & Maths

Jan 2008Jan 2013

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