Aug 2022 – Oct 2023 · 1 yr 2 mos · Guwahati, Assam, India

• Optimistically supervising and managing every area of social media strategy with a team of four members.
• Maintaining good coordination with the content marketer to construct new strategies by prioritizing on spreading awareness about the brand and also emphasizing on employee advocacy. Thoroughly worked and examined LinkedIn & Instagram Marketing.
• By utilizing our key audiences' insights, following the patterns of online consumption, and analyzing the ubiquitous marketing trends smoothly developed and led strategic creative campaigns for the existing brands.
• Profitable execution of a solid creative marketing strategy across multiple channels and platforms.
• Assuring that the key traffic KPIs are fully planned, successfully executed, and properly optimized via paid, organic, and owned media channels.
• Attended meetings with the company leaders/executives to discuss the goal and the matter of digital marketing.
• Aiming at customer acquisition successfully executing planned strategies and preparing road maps for digital campaigns.
• Encouraging employees' engagement by identifying creative ways to boost their energy.
• Empathically cooperated in SEO-related activities, positively assisting in launching new websites and building websites as well.
• Proper evaluation of the budget of marketing and aptness allocation spend accordingly on various requirements of marketing.
• Results: (6 Month Period)
• 138.8% Increase in Followers
• 51.1% Page Views
• 58.6% of Unique Visitors
• 38.2% Custom Click
• 316% Reactions

Jan 2021 – Aug 2022 · 1 yr 7 mos

• Online growth strategies and media planning & brand uplift across Websites and Social Media Platforms for more than 15 organizations.
• Strategically managed inbound paid campaigns with a budget of more than 16-19 Lakh annually with an average CTR of 5.4% to 9.2%
• Increased clients' website user satisfaction by generating traffic up to 5-7K impressions, and lead generation using social media, landing page, and paid acquisition.
• Responsible for data collection and removing the inactive data and measuring the open rate, click-through, bounce rate, spam complaints and unsubscribe rate. To ensure email deliverability and Increase engagement rate under the sender's reputation.
• Responsible for conversion tracking and attribute structure including pixel/tags creations.

Dec 2020 – Jan 2021 · 1 mo

Jun 2020 – Dec 2020 · 6 mos · Guwahati, Assam, India

• Designing and Developing Responsive and SEO-friendly WordPress websites for various industries' clients.
• Acquire insight into online marketing trends and keep strategies up-to-date.
• Maintain partnerships with media agencies and vendors.
• Creating and designing effective emails templates and analyzing the target data to frame the effective strategy.
• Develop and implement carefully researched keywords daily for a minimum of 2-3 articles and blogs.
• Creating a successful responsive google display campaign and analyzing the audience behavior to retarget them.

Sep 2019 – May 2020 · 8 mos · Guwahati, Assam, India

• Develop, implement, and manage social media strategy for clients.
• Day-to-day implements Off-Page SEO activities for 5-10 articles such as social bookmarking, directory submission & article submissions.
• Working along with the founders to strategize the content for the company’s social media profiles.
• Creating checklist and POA for every respective client.
• Measure the success of paid social media campaigns on Facebook & Instagram.
• Providing the concept to designers to ensure content was informative and appealing.
• Observing and refining the design and production process based on feedback.