Mar 2024 – Jun 2025 · 1 yr 3 mos · Chennai · On-site

• Developed key product messaging and positioning that resonated with target audiences, contributing to a 15% increase in lead qualification rate.
• Led the launch of new product features, resulting in a 10% increase in product adoption within the first quarter.
• Built customer personas and journey maps that improved targeting across paid and organic channels.
• Performed market research to identify customer needs and market trends, influencing the development of new product features.
• Developed and executed GTM strategies that improved market penetration by 10%.
• Developed persuasive sales materials and tools, empowering teams to close deals effectively and drive revenue growth.
• Optimized product and business listings with SEO-driven strategies to enhance online discoverability and drive traffic.
• Spearheaded social media strategies and Increased engagement by 25%, brand visibility by 15% and Increased the organic followers for LinkedIn by 40%.
• Designed targeted email campaigns to nurture leads, boost conversions, and enhance customer retention.
• Planned and executed events like India Mobile Congress, Bengaluru Tech Summit, 3rd BPO Confex & Awards, Convergence India Expo with cross-functional teams, driving lead and partner engagement.

May 2021 – Mar 2024 · 2 yrs 10 mos · Chennai, Tamil Nadu, India · Hybrid

• Conducted in-depth market research and executed competitor analysis, leading to strategic product positioning that boosted brand visibility by 12% compared to direct competitors.
• Defined and executed go-to-market strategies for 3+ new product launches, contributing to a 15% increase in MQLs and faster customer adoption.
• Enabled sales success by building comprehensive sales enablement assets and training modules, resulting in a 20% improvement in win rates and reduced onboarding time.
• Partnered with content and product teams to craft compelling product messaging and collaterals, enhancing customer experience.
• Collaborated with Customer Success to curate 8+ client case studies and gather verified testimonials, improving brand trust and playing a key role in reducing churn.
• Spearheaded webinars and podcast series that positioned the brand as an industry leader, attracting 500+ attendees and increasing lead pipeline by 18%.
• Designed targeted, behavior-based email nurturing campaigns using automated workflows, driving 24% higher open rates and 22% uplift in demo bookings.
• Managed a high-performing social media presence with engaging product-led video content, achieving a spike in website traffic and improved user session duration.
• Executed influencer-led campaigns that expanded brand reach, increased engagement, and helped grow a loyal customer base organically.

Nov 2020 – May 2021 · 6 mos

• Interacted with customers to provide and process information in response to inquiries,concerns, and requests about our products via email, call, and Remote support.
• Identified and escalated the priority issues as per Client specifications.
• Ensured customer experience by providing First Time Resolution(FTR) and doing Root Cause.
• Improved Product Stability by Reporting the Issue & Feature request to our Engineering Team on a regular basis.

Mar 2016 – Nov 2020 · 4 yrs 8 mos

• Developed engaging social media strategies to drive audience growth and brand visibility across key platforms.
• Crafted compelling email campaigns that improved open rates and fostered lead nurturing for business growth.
• Planned and executed impactful event marketing campaigns, enhancing brand presence and audience engagement.
• Organized and hosted informative webinars, positioning the brand as an industry thought leader and boosting engagement.
• Created innovative video marketing content to captivate audiences and amplify digital reach across channels.
• Collaborated closely with the product team to create impactful marketing materials, ensuring alignment with brand messaging and customer needs.

Jul 2014 – Oct 2015 · 1 yr 3 mos · Chennai, Tamil Nadu, India · On-site

• Managed and optimised brand presence across multiple social media platforms, driving engagement and enhancing audience growth. Developed content strategies that aligned with business goals and promoted brand awareness.
• Executed targeted email marketing campaigns that effectively nurtured leads and drove conversions. Developed compelling email content tailored to customer segments, boosting open and click-through rates.
• Created detailed and engaging product listings that showcased key features and benefits, improving visibility and driving sales. Focused on SEO optimization to ensure product discoverability and online success.
• Provided real-time customer support through live chats, addressing queries promptly to enhance customer satisfaction. Leveraged customer feedback to improve service quality and identify potential areas for growth.
• Conducted in-depth market research and analysis to identify industry trends, customer behavior, and competitive landscapes. Delivered actionable insights that informed marketing strategies and business development decisions.