Apr 2022 – Apr 2023 · 1 yr · Delhi, India

Apr 2016 – Jan 2020 · 3 yrs 9 mos

• Responsible for managing the APAC (India, ANZ, SEA, Korea & China) Renewal Book of Business & retaining
• Provide Geo Retention forecast & drive weekly reviews with International Sales, Finance & CS Leadership.
• Drive timely renewals, increase attainment, reduce customer churn and positively influence revenue growth. Identify and assess renewal risks for customers and drive issue resolution and attrition risk mitigation strategies.
• Formulate retention strategies with Customer Success & Renewal Sales leaders across APAC with an aim to identify risks early in the cycle and have Customer Save Plays aligned accordingly. Thus, maneuvering business towards optimum customer satisfaction/retention
• Develop a Renewal Sales plan & GTM strategy to ensure that each country within APAC geography meets the quarter as well as annual retention forecast & corporate targets.
• Subject matter expertise and advisory on renewal operations (Pipeline management, deal drafting, BU approvals, etc.)
• Execute Retention programs in market areas along with aligning the Marketing campaigns towards the goal of inclined customer usage and product adoption.
• Develop strong working relationships with internal as well as external business partners.
• Quarterly reconciliation on Recurring Revenue bookings with regional Finance.

Mar 2012 – Apr 2022 · 10 yrs 1 mo

• Responsible for managing the APAC (India, ANZ, SEA, Korea & China) Renewal Book of Business & retaining
• Provide Geo Retention forecast & drive weekly reviews with International Sales, Finance & CS Leadership.
• Drive timely renewals, increase attainment, reduce customer churn and positively influence revenue growth. Identify and assess renewal risks for customers and drive issue resolution and attrition risk mitigation strategies.
• Formulate retention strategies with Customer Success & Renewal Sales leaders across APAC with an aim to identify risks early in the cycle and have Customer Save Plays aligned accordingly. Thus, manoeuvring business towards optimum customer satisfaction/retention
• Develop a Renewal Sales plan & GTM strategy to ensure that each country within APAC geography meets the quarter as well as annual retention forecast & corporate targets.
• Execute Retention programs in market areas along with aligning the Marketing campaigns towards the goal of inclined customer usage and product adoption.
• Develop strong working relationships with internal as well as external business partners.
• Quarterly reconciliation on Recurring Revenue bookings with regional Finance
• Engaging with Customer Care business development management to identify and agree the portfolio of renewals on a quarterly basis.
• Researching customer contracts and purchasing history in Adobe's various customer management systems in order to create timely and accurate quotations for renewals within the portfolio
• Engaging as required with business partners in sales, legal, finance, etc. to resolve issues raised by customers of partners related to services renewals
• Securing and validating renewals orders on time, driving maximum renewal rates overall.
• Managing the opportunity pipeline from week to week, providing accurate and timely updates to management on progress and outlook.
• Attaining quarterly targets for bookings, on-time renewals and overall renewals

Mar 2012 – Apr 2022 · 10 yrs 1 mo

• Renewal & Retention Strategies | Renewal Operations | Operations & Process Management |Client Engagement & Mentoring.

Mar 2012 – Apr 2022 · 10 yrs 1 mo

• Responsible for managing the APAC (India, ANZ, SEA, Korea & China) Renewal Book of Business & retaining
• Provide Geo Retention forecast & drive weekly reviews with International Sales, Finance & CS Leadership.
• Drive timely renewals, increase attainment, reduce customer churn and positively influence revenue growth. Identify and assess renewal risks for customers and drive issue resolution and attrition risk mitigation strategies.
• Formulate retention strategies with Customer Success & Renewal Sales leaders across APAC with an aim to identify risks early in the cycle and have Customer Save Plays aligned accordingly. Thus, maneuvering business towards optimum customer satisfaction/retention
• Develop a Renewal Sales plan & GTM strategy to ensure that each country within APAC geography meets the quarter as well as annual retention forecast & corporate targets.
• Subject matter expertise and advisory on renewal operations (Pipeline management, deal drafting, BU approvals, etc.)
• Execute Retention programs in market areas along with aligning the Marketing campaigns towards the goal of inclined customer usage and product adoption.
• Develop strong working relationships with internal as well as external business partners.
• Quarterly reconciliation on Recurring Revenue bookings with regional Finance.

Mar 2012 – Apr 2022 · 10 yrs 1 mo

• Responsible for managing the APAC (India, ANZ, SEA, Korea & China) Renewal Book of Business & retaining.
• Provide Geo Retention forecast & drive weekly reviews with International Sales, Finance & CS Leadership.
• Drive timely renewals, increase attainment, reduce customer churn and positively influence revenue growth. Identify and assess renewal risks for customers and drive issue resolution and attrition risk mitigation strategies.
• Formulate retention strategies with Customer Success & Renewal Sales leaders across APAC with an aim to identify risks early in the cycle and have Customer Save Plays aligned accordingly. Thus, maneuvering business towards optimum customer satisfaction/retention
• Develop a Renewal Sales plan & GTM strategy to ensure that each country within APAC geography meets the quarter as well as annual retention forecast & corporate targets.
• Subject matter expertise and advisory on renewal operations (Pipeline management, deal drafting, BU approvals, etc.)
• Execute Retention programs in market areas along with aligning the Marketing campaigns towards the goal of inclined customer usage and product adoption.
• Develop strong working relationships with internal as well as external business partners.
• Quarterly reconciliation on Recurring Revenue bookings with regional Finance.

Mar 2012 – Apr 2016 · 4 yrs 1 mo

• Handling Adobe's marketing solution and customer retention marketing campaigns globally in U.S.A., APAC, Middle East and Europe
• Coordinating the loyalty & retention programs designed to win back, reward and retain customers & clients
• Engaging with senior product managers & stakeholders to execute solution specific retention marketing programs to drive ROI.
• Working with cross-functional teams to lead the creation & preparation of new campaigns for execution including campaign strategy, offer development, business case creation and approval, communication brief development and client targeting
• Interfacing with Sales & Account Management Team on named accounts, vertical or region and reviewing on-going product usage, account health, risks assessment, up-sell/cross-sell, industry & customer trends & competitor landscape
• Analyzing customer feedback; developing new techniques to ensure customer retention
• Evaluating monthly / quarterly account review for upcoming renewals and mandatory product upgrades
• Delivering professional quality content for presentations or client meetings and coordinating, creating & distributing of new client welcome packs
• Interrogating data repositories to evaluate and respond to ad-hoc queries on client activities, product utilization, renewal status, and other non-technical queries & escalations
• Creating & executing data driven marketing actions by mapping customer lifecycle from activation and retention to reactivation and growth
• Driving all product based & generic activation, retention & up sell focused direct marketing programs.
• Assisting in resolving billing questions or concerns that may arise
• Mentoring & helping existing Marketing and Product Teams to achieve objectives

Jun 2006 – Mar 2012 · 5 yrs 9 mos

May 2006 – Mar 2012 · 5 yrs 10 mos