Sarita Lavania

Product Designer

United States9 yrs 2 mos experience

Highly StableAI Enabled

Key Highlights

7+ years of experience in UI/UX design.
Proven success in improving user satisfaction.
Expert in integrating AI into user experiences.

Stackforce AI infers this person is a UI/UX Designer with expertise in Fintech and AI integration.

Contact

Skills

Core Skills

Ui/ux DesignUser Research

Other Skills

A/B TestingAI-Enhanced InterfacesAPEX PlatformAgile MethodologiesArtificial Intelligence (AI)Card SortingChatGPTCommunicationComputer-Aided Design (CAD)Conceptual DesignContextual InquiryCross-functional CollaborationData-driven Design StrategiesDesignDesign Assistance

About

Highly skilled and innovative Senior UI/UX Designer with over 7+years of experience creating exceptional user experiences for web and mobile platforms. Adept in design leadership, user research, interaction design, prototyping, and design strategy. Proven success in improving user satisfaction through data-driven methodologies, collaborating with cross-functional teams, and mentoring junior designers. Passionate about applying Design Thinking and Agile principles to enhance product usability, performance, and overall user experience.

Experience

9 yrs 2 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr 4 mos

Current Experience

Avalara

Product Designer

Feb 2025 – Present · 1 yr 4 mos · Remote

At Avalara, I specialize in shaping intuitive and intelligent experiences across our VAT Returns, ELR Invoices, and Connectors products. My role focuses on the intersection of UI/UX design and AI integration, aiming to simplify complex tax compliance processes for global users.
🔹 Key Responsibilities:
UX Strategy & Design: Designing user-centric workflows for VAT compliance platforms, ensuring accessibility, clarity, and usability in tax data reporting and invoice generation.
AI-Enhanced Interfaces: Exploring and integrating AI-powered features to assist users with automation, predictive error handling, and smart input suggestions.
Connector Flows: Streamlining user journeys across connectors (SAP, Oracle, etc.), optimizing how customers link their financial data with Avalara systems.
ELR Design Improvements: Enhancing the experience for electronic invoice submissions by refining layouts, error indicators, and validations.
🔹 Other UI/UX Processes I Lead or Contribute To:
User Research & Persona Development: Conducting stakeholder interviews, heuristic evaluations, and building user personas to align product features with actual user needs.
Wire-framing & Prototyping: Using tools like Figma to develop wireframes and interactive prototypes that support agile development.
Cross-functional Collaboration: Working closely with Product Managers, Developers, and QA teams to iterate on designs and ensure high-fidelity delivery.

UX Strategy & DesignAI-Enhanced InterfacesUser Research & Persona DevelopmentWire-framing & PrototypingCross-functional CollaborationUI/UX Design+1

Deutsche bank

Lead Product Designer

Nov 2021 – Jan 2025 · 3 yrs 2 mos

Led the UI/UX design for enterprise-level web platforms supporting Network Management teams, focusing on delivering user-centric design solutions that aligned with business objectives.
Conducted in-depth user research, identifying key pain points and implementing new features, resulting in an 80% increase in user satisfaction.
Developed and maintained a digital component library and UI/UX workflows in Figma, improving design consistency and collaboration across teams.
Applied data-driven design strategies, utilizing A/B testing and usability testing to optimize features and make informed product decisions.
Facilitated Design Thinking workshops with cross-functional teams to foster innovation and solve complex user experience challenges.
Performed design audits for all new features to ensure full compliance with accessibility standards and adherence to best design practices.

User ResearchDigital Component LibraryData-driven Design StrategiesDesign Thinking WorkshopsDesign AuditsUI/UX Design

Kyndryl

Sr. UI/UX Designer

Sep 2021 – Nov 2021 · 2 mos · Bangalore Urban, Karnataka, India

Ibm

Sr. UI/UX Designer

Jul 2018 – Sep 2021 · 3 yrs 2 mos · Bangalore Area, India

Worked on Projects like Watson chatbot, MCMP AIOPs, SLA, Backup Analytics and so on...
Key Responsibilities
Coordinate & collaborate with product managers, stakeholders, and development team to define the user requirements.
Review & Research competitors’ products for additional insights.
Generate ideas, user flows, concepts, and designs of creative assets through the entire process of design.
Follow a user-centred design approach, perform rapid user testing and iterate at different stages to validate the designs
Build prototypes for testing and flesh-out designs to refine interactions.
Deliver highly detailed design specifications that enable developers to implement the experience.
Ensure products meet the usability standards by conducting design audits.
Apply standard methodologies with strong consideration for accessibility, scalability, and ease of maintenance.

User FlowsRapid User TestingPrototypingDesign AuditsUI/UX Design

Medialab amsterdam

KLM Airlines - UI/UX Designer

Aug 2017 – Mar 2018 · 7 mos · Netherlands · On-site

I worked for KLM airlines to design their waste management system.

Ibm

IBM Extreme Blue - UI/UX Designer

May 2017 – Jul 2017 · 2 mos · Bangalore Urban, Karnataka, India

I worked on Social Gamification for IT Delivery teams to promote ISPW.

Master of advanced studies in art & society, zurich university of the arts

Designer

Aug 2016 – Sep 2016 · 1 mo · Zurich, Zurich, Switzerland

Responsible for promoting the frugal designs. I worked in three member team from China,
Swizerland and India to design a product.

Slipdisc advertising

Creative Designer

Sep 2014 – Oct 2014 · 1 mo · Goa, India · On-site

Designed hoarding, newpaper ads, billboards, posters etc. to promote in Goa market

Funskool

Creative & Art Designer

Jul 2014 – Jun 2015 · 11 mos · Goa, India

Key Responsibilities
Conceptualise new ideas and play patterns through collaborative brainstorming
Evaluate trends and consumer insights to identify new play experiences for kids of all ages
Visual communication and internal presentation of ideas and designs
Creation of physical models with rapid prototyping or DIY approach to prove concepts.
Close communication with engineers, marketing managers, quality testing & production team