Jan 2024 – Oct 2025 · 1 yr 9 mos

• Leading the product strategy & roadmap for Stocks Selection & Equity Research, directly impacting properties with a MAU of >20M.
• Boosted NPS to an all-time high of 48. Significantly improved conversion, increased the Orders per User and improved Groww's Market Share.
• Conceived & launched an industry first - Live Market Screener (Intraday Screener) with real-time price change, volume & technical filters; enabling traders to spot opportunities easily. Brought an XX% increase in stock exploration and a YY% rise in orders from Intraday and F&O traders.
• Stock SIP: Led a 12-person team, overcame 2-year-old roadblocks to conceptualize and launch Stock SIP: simplifying automatic investments in Stocks and ETFs. Partnered with growth, marketing teams to design & execute the GTM strategy for Stock SIP; driving awareness and accelerating adoption. Scaled the adoption to XX% of monthly transactors, resulting in 2 Mn+ active SIPs and a monthly inflow of ₹100+ Crores.
• Revamped the Stocks' homepage by curating a personalised experience for Traders with Stock Collections; achieving a 9% increase in orders from the home page and a 5% uplift in Groww's market share by leveraging insights from 30+ user interviews, social media and market research
• Re-architected Explore into a server-driven experimentation surface: scroll-depth tracking, automated multivariate ranking tests;
• reduced go‑live SLAs, eliminated app release dependencies enabling multiple teams to develop and quickly test new stock widgets
• Runner-up, Groww Hackathon 2025: Built an AI tool enabling Traders to detect stocks with emerging chart and candlestick patterns in real-time.

Jul 2023 – Jan 2024 · 6 mos

• Launched an industry-first Events Calendar for tracking corporate events achieving a DAU of 300K and an 18% M4 retention
• Reduced engineering dependency by 95% on recurring tasks by automating trading critical processes and building self-serve internal tools to manage key workflows- enablement of trading in securities, managing corporate actions and updating company logos.
• Improved company data accuracy & freshness, eliminated user queries by cutting update TAT from 15 days to <30 minutes
• Segmented users into strategic cohorts by collaborating with the analytics & ML teams and analysing behavioural & transactional factors. These cohorts have now been institutionalised across the organization for data-driven analysis and targeted product launches
• Laid the groundwork by creating design prototypes for Groww's Stocks Portfolio Analysis tool via insights from 50+ user interviews, surveys & market research.

Jun 2022 – Jul 2023 · 1 yr 1 mo

• Under-the-hood optimisations and countless learnings.

Jan 2022 – Jul 2022 · 6 mos

• First analyst of the smallcase Publisher business. Defined, documented, developed real-time dashboards and reported product metrics*
• Developed a Dataroom on Redash consisting of 6 dashboards that tracked primary, secondary & payment metrics of the Publisher product - defined metrics, documented logic; analyzed and reported insights and trends daily to drive data-driven decision making
• Delivered 50+ queries and dashboards written in Mongo for multiple use-cases for multiple teams and became the go-to analytics geek
• Extensively documented product flows, payment flow states, API specs for engineering, organization-wide and managers' reference
• Conducted extensive user research for the B2C product; defined user personas; prioritized & presented the action items to be worked on.

Jul 2021 – Dec 2021 · 5 mos

Apr 2021 – Feb 2022 · 10 mos

• Oversaw the operations of the E-Cell and groomed juniors.

May 2020 – Apr 2021 · 11 mos

• Part of the governing team and heading Events and Social Media Content portfolios for Entrepreneurship Cell, for the session 2020-21.
• Conceptualized the pilot edition of ‘KGP Startup Stories’- a series of interviews by alumni entrepreneurs (interviewed co-founders of Inshorts, Rapido, Innovaccer, Letstransport etc).
• Quickly adapted to the new-normal of virtual interactions and strategized the virtual Global Entrepreneurship Summit 2021 from scratch.
• GES 2021 witnessed the presence of eminent personalities such as Smt Smriti Irani (Hon'ble Union Minister), Amitabh Bhattacharya (MD & CEO, Axis Bank), Marty Cagan (Product Leader), Larry Kim, to name a few.
• Managed and created content for all social media handles of E-Cell reaching out to 100K+ people, increasing its reach by 40% in just 3 months.

Apr 2021 – Sep 2021 · 5 mos

• Awarded Pre-Placement Offers from the Strategy & Operations and Business Intelligence teams for exemplary performance in the tenure
• Assisted the Business Intelligence team in the development of 4 dashboards on PowerBI to strategize expansion in North America markets
• Helped kick off Master Data Management by identifying 5+ ways to improve lead management & defined KPIs to measure performance
• Spearheaded the development of an internal ticketing system to streamline service requests and integrate an SLA management service
• Created 'Named Account List' by analyzing 600+ retailers and marketplaces in North America using top-down & bottom-up approach