Mar 2022 – Mar 2023 · 1 yr · Delhi, India · On-site

• At ABP Network, I drove digital growth through product development, programmatic revenue, business analytics, and user acquisition. I managed revenue, marketing, Ad-Tech, DMP, product management, and agile methodology initiatives.
• I built an in-house DMP solution using Google Analytics and SSO with GAM 360, enabling user-specific targeting and audience bucketing. This also supports SSO, subscription capabilities, and integrated gamification.
• In 2022-23, I launched India's first enhanced Live TV Connected TV app with gamification on multiple platforms, achieving 30% MoM growth at zero acquisition cost.
• Additionally, I launched the ABPLIVE App 2.0, focusing on "Read," "Listen," and "Watch" features, now the 3rd most popular news app on Google Play Store. I also developed a Live TV Broadcast streaming solution for journalists with AWS technology, supporting our citizen journalism program.

Nov 2021 – Mar 2025 · 3 yrs 4 mos · India · On-site

• At Fanory, our team is revolutionizing how creators engage and monetize their work, transforming them into thriving microentrepreneurs. My journey as Co-Founder has been marked by leading-edge digital product development and strategic innovation that empowers content creators. This drive to innovate is complemented by a rich expertise in web content management and the creator economy, gleaned from over two and a half years at the helm of Fanory. These experiences underscore my commitment to leveraging technology to craft ecosystems that not only drive the digital business forward but also resonate deeply with our creator community.

Jan 2021 – Feb 2022 · 1 yr 1 mo · Mumbai, Maharashtra, India

• At TV9 Group, I have driven digital business growth and expansion through new product development initiatives, programmatic and indirect revenue strategies, and business analytics. My efforts have focused on building competitive advantage, user acquisitions, performance marketing, revenue management, product management, and implementing agile methodology.

Jan 2020 – Feb 2021 · 1 yr 1 mo · Mumbai · Remote

• At Republic, I spearheaded product strategy and user acquisition, led SEO and trending events editorial strategy, implemented technology improvements aligned with the latest media tech industry standards, and owned user journey and experience enhancements.
• Achievements -
• Significant milestones at Republic, demonstrating exceptional user and revenue growth from 5Mn to 50 Mn UU organic within 6 months, coupled with a remarkable 200% increase in programmatic revenue.
• Launched the Digital TV experience with the mid roll capabilities using SSAI and Kartavya integration with the TV broadcast for better distribution of LIVE TV and monetization. Developed the entire digital platform for the group with the fully customized CMS as per the internal requirement and the video capabilities.

Sep 2016 – May 2018 · 1 yr 8 mos · Mumbai Area, India

• At Network 18 Media and Investments, I held a pivotal role leading the product FirstPost as both a growth hacker and product owner. During my tenure, I orchestrated a remarkable growth trajectory, elevating monthly unique users from 8 million to 60 million. I spearheaded the successful launch and rapid expansion of the Firstpost App, achieving a milestone of 10 million active users within just one year of its introduction. My responsibilities also included overseeing comprehensive strategies for organic growth and optimizing indirect revenue streams for the product, contributing significantly to its market presence and profitability.

Aug 2014 – Sep 2016 · 2 yrs 1 mo · Mumbai Area, India

• 1. Successfully Developed and Launched OZEE.com which is an OTT platform with SVOD , TVOD and AVOD capabilities. Also responsible in handling all the digital properties around 36 channel sites of Zee Entertainment Enterprises Limited ( OZEE.com, Other channels websites like Zeetv,zeemarathi,Andtv including other GEC and Tensports India )
• 2. Managing the Product Strategy, Product development, SEO, Mobile Apps, User Experiences and others
• 3. Handling the digital revenues for Zee Enterprising business - Digital
• 4. Handling multiple web properties including the Hindi Entertainment and Regional Entertainment for Zee Digital Business
• 5. Develop and implement a company-wide go-to-market plan, working with all departments to execute, including Project Management, Development, UX/Design, QA, Marketing, Customer Service, Sales, Analytics, Advertising and Finance
• 6. Handling the product performances to ensure the product portfolio showcases innovation and stays ahead of the competition
• 7. Managing and handling the video viewing experiences for different video Mag sites

Apr 2013 – Jul 2014 · 1 yr 3 mos · Mumbai Area, India

• Developed, executed, and delivered product and sales strategies, overseeing core product development and launching new modules, as well as providing SEO recommendations.
• Acted as the single point of contact (SPOC) between the technology and business teams.
• Implemented and managed a Performance-based Cost per Sale model for Timesdeal, including overseeing media buying, handling account management, and reporting.
• Managed the email marketing strategy and all operational aspects related to it.
• Evaluated technologies and explored new developments in the digital landscape to enhance communication and achieve business objectives effectively.
• Enhanced the design, usability, content, and conversion points of the company's website, focusing on promoting and growing the company's web presence.
• Understanding the web analytics , traffic and conversion patterns of the product including the reporting of web analytics as well from the products like Google analytics/ Optimizely and Comscore etc.

Sep 2011 – May 2013 · 1 yr 8 mos · Mumbai Area, India

• Project planning,managing and control
• Analysis of the project requirement
• Understanding scope of work for the project
• Resource management and team management
• Providing the costing for different projects
• Single point of contact between the business team and the technical team
• Project release management

Apr 2010 – Sep 2011 · 1 yr 5 mos · Mumbai Area, India

• Technology: - Digital Media, Ad servers management and architectures.
• Tools: - Right Media Exchange server (Yahoo), Komli in house Ad server, Adtech, Eye blaster, DFP and various mobile ads serving platforms.
• Responsibilities: -
• Expertise in ad server functionalities and management.
• Handling various analysis reports which were helpful for ad server performance check which includes eCPM benchmarking comparisons and campaign performance on different plat forms.
• Single POC for business team and engineering team for the new platform for Komli.
• Successfully launched the Komli video ad network.
• Handling technical issues for exclusive publishers like Miniclip.com and Mid-Day.com including the contextual targeting campaign as well as Video ads including pre roll, mid-roll, post roll video along with their overlays and companions.
• Testing various special cases for the newly created platform which includes cross browser testing, rich media creative testing, discrepancy (in numbers) issues between different ad servers.
• Well versed with engineering terms and can communicate well with engineers.
• Through & well versed knowledge about various Ad Servers and Ad networks.
• Account Management including optimization and performance improvement for various campaigns especially in CPL/CPA and CPS campaign along with the CPC campaigns.

Nov 2008 – Nov 2009 · 1 yr · Pune Area, India · On-site

• Utilized XML and HTML tools such as IBM Rational Policy Tester and Citrix Applications, along with Omniture Site Catalyst.
• Developed and maintained Dell's E-commerce website for the Small and Medium segment in the EMEA region, ensuring adherence to defined quality standards.
• Created landing pages and vanity URLs for Dell, primarily distributed through email campaigns.
• Designed special promotions pages based on brand guidelines and briefings.