Nov 2021 – Mar 2023 · 1 yr 4 mos · Seattle, Washington, United States

• Novel Effect is a VC-backed startup committed to creating a lifelong love of reading in children with a new category of voice interactive media and entertainment. It's unique approach to storytelling brings together the power of voice-recognition and the best creators in entertainment to add interactive music, sound effects, and character voices as you read a story book to a child,
• Appeared in Season 9 of Shark Tank!
• As CMO, grew paid subscribers over 1500%, B2B customers from single digits to 1000+, negotiated first nationwide reseller account, secured partnership with nationwide retailer, and closed deal with the Dept of the Air Force. Built foundational marketing and sales processes, pipeline, and systems. Team grew from 6 to 20+ during tenure.

Apr 2020 – Dec 2022 · 2 yrs 8 mos · Greater Seattle Area

• Company formed to write and publish a series of children's books to get children excited about astronomy through their love of sports. The first book, Sports Stars: Astronomy for the sports fan in all of us. (NFL QB edition) is available today at http://link.sportsstars.net/Amazon.

Jan 2020 – Present · 6 yrs 4 mos · Greater Seattle Area

• Multiple, recurring and renewing clients in SAAS and AI. Proven to increase sales through easy-to-implement marketing levers (including AI) that's SMART (Specific, Measurable, Achievable, Relevant, and Time-bound).
• "Scott has a remarkable ability to seamlessly transition between being a strategic thinker and a hands-on doer." - CEO, Lumos Learning

Dec 2019 – Present · 6 yrs 5 mos · Greater Seattle Area

• Venture Out is a Seattle-based organization that supports pre-seed, aspiring entrepreneurs with strong domain expertise from large tech companies to launch startups.

Nov 2019 – Feb 2023 · 3 yrs 3 mos · Greater Seattle Area

• Support Made Simple: Care Calendar, Wishlist, Fundraising and more. All in one place.

Jan 2016 – Jan 2019 · 3 yrs · Redmond, Washington

• Built a new team of 19 directors and individual contributors to “create a profitable Microsoft warranty business that becomes part of the value proposition for our 1st party devices (i.e. creates fans) and a competitive advantage for Microsoft.”
• Created the business plan, the organizational framework, and the foundation for leading the team (One Sentence Job Descriptions, ROBs including MBRs, and team management cadences including interview guidance, 1:1s, Connects, and All Hands).
• Aligned groups across the company including marketing, retail stores, customer service, and engineering to deliver on a single vision.
• Put team on path to profitability within 6 months of original plan.

Jan 2011 – Jan 2016 · 5 yrs · Redmond, Washington

• Led the Product Marketing Management Team for Surface Accessories which include Type Covers (including the NFL Type Covers), docking stations, warranty, pens, and 3rd party accessories. Grew the business from inception to $700M+ in revenue in 4 years.
• Business lead for the PC Accessories Business Group which includes P&L responsibility for $.4B webcam, headset, keyboard, mice, and wireless display adapter businesses. Responsibilities include product roadmap, business planning, product management, product marketing, marketing and field communications, and product lifecycle management.
• Built team that is recognized across organization as “rocks stars” with top Work Health Index (WHI) scores.

Jan 2009 – Jan 2011 · 2 yrs · Redmond, Washington

• Led the Marketing Team for Office for Mac including PR/AR, Web, Advertising, Channel, Packaging, and more.
• Launched Office for Mac 2011 which drove 30% premium mix, a 13% market share increase, and 108% of forecast.
• Negotiated the worldwide Apple Retail agreement which put our software, videos, and demo files on Macs in Apple Stores worldwide, delivered in-person and online RSP training, and gave us premium assortment in stores.
• Team was recognized for consistent, seamless, and inspirational worldwide marketing execution.

Jan 2007 – Jan 2009 · 2 yrs · Redmond, Washington

• Led the AR/PR Team in the Mobile Communications Business Group.
• Became the primary spokesperson garnering coverage and quotes in the NY Times, Wall Street Journal and Fox News.
• Drove 46% competitive inclusion compared to the previous year of 26% with an increased competitive landscape.
• Awarded 2 Gold Stars, 3 spot awards, and given the responsibility of building and leading the WW team.

Jan 2003 – Jan 2007 · 4 yrs · Redmond, Washington

• Executed the launch of Microsoft Office OneNote, the newest application in the Microsoft Office System.
• Created the strategy and gained executive (Jeff Raikes) approval for investment of 20 heads and $9M in marketing.
• Led the worldwide field readiness efforts; OneNote pricing and licensing; and enterprise business value analysis.
• Managed team budget to within 1% spent; created CFO forecast; and developed worldwide fiscal year plans.

Jan 2001 – Jan 2003 · 2 yrs · Redmond, Washington

• Developed business framework for partner exposure in Windows.
• Authored a Plan of Record for strategy, implementation, and success metrics of an internally developed online marketing catalog of 40,000 Windows partner products.
• Supported the international subsidiaries in developing go-to-market strategies for local partner co-marketing.
• Planned and executed Windows partner presence for Microsoft’s largest external trade show, Comdex.

Jan 1994 – Jan 1999 · 5 yrs · Greater Atlanta Area

• Manager 1999, Consultant 1996-1999, Analyst 1994-1996
• Specialized in supply chain management and logistics business process design.
• Collaborated regularly with senior level client management.
• Ranked in top 15% of peer groups; promoted to manager at the earliest possible qualification date.
• Representative roles and engagements:
• Project Manager; Multi-national Beverage Manufacturer Las Vegas, NV
•  Managed part of a $38 million software implementation that integrated central planning processes.
•  Supervised 15 people (client and internal resources) dispersed throughout three domestic locations.
•  Teamed with senior management to resolve issues related to budget and resource constraints.
• Business Process Designer / Team Leader; Fortune 500 Baked Foods Manufacturer; Atlanta, GA
• Led 8-person functional and technical team that created and successfully implemented an information technology solution for the client’s distribution network; reduced order fulfillment time by 32%.
• Participated as a member of the business design team; translated business requirements into program designs for the technical team and process designs for the change management team.
• Developed picking and inventory system in SAP’s ABAP/4 and C+ languages