Sephali Sreyasmita sahoo — Digital Marketing Specialist

• Digital Marketing Professional with hands-on experience in Performance Marketing, Paid Media, SEO, SEM, E-commerce Marketing, Growth Marketing, and Marketing Analytics, transitioning from a strong UI & Frontend Development background • Proven experience working on live D2C and Amazon projects through Kraftshala’s Marketing Launchpad Program, executing end-to-end digital campaigns • Expertise in Meta Ads (Facebook Ads, Instagram Ads) including campaign setup, audience targeting, creative optimization, A/B testing, CTR improvement, CPC reduction, cost per result optimization, and funnel analysis • Strong experience in Google Ads / Google Search Ads, handling keyword research, match types, search intent, ad copy optimization, Quality Score improvement, bid management, CPC optimization, conversion tracking, and ROAS improvement • Practical exposure to Amazon Advertising, including Sponsored Ads, competition keyword campaigns, bidding strategy, budget optimization, CPC improvement, clicks growth, order tracking, and ROAS enhancement • Solid foundation in SEO (Search Engine Optimization) covering keyword research, on-page SEO, technical SEO audits, organic traffic growth, backlink opportunity analysis, and performance tracking using industry tools • Experienced in E-commerce Marketing for Shopify and Amazon Seller Central, including product visibility, traffic acquisition, conversion optimization, and campaign analytics • Strong understanding of Marketing Metrics & KPIs such as CTR, CPC, CPM, ROAS, conversions, cost per conversion, LPVs, clicks, impressions, and engagement rate • Skilled in Marketing Tools & Platforms: Google Ads, Meta Ads Manager, Amazon Ads, Google Analytics, Google Search Console, SEMrush, Moz, Screaming Frog, Google Keyword Planner, Microsoft Excel, PowerPoint, Canva, Shopify, ChatGPT • Unique advantage of UI & Frontend Development skills (HTML, CSS, JavaScript, React) enabling conversion-focused landing pages, page speed optimization, UX improvement, and CRO (Conversion Rate Optimization) • Strong collaborator with cross-functional teams, combining technical execution, creative strategy, and data-driven marketing decisions • Actively seeking roles in Digital Marketing Executive, Performance Marketer, Paid Media Specialist, Growth Marketer, E-commerce Marketer, SEM Specialist, or Programmatic Advertising

Stackforce AI infers this person is a Digital Marketing Specialist with strong technical skills in Front-End Development.

Location: Hyderabad, Telangana, India

Experience: 3 yrs 9 mos