Oct 2023 – Present · 2 yrs 6 mos · Berlin, Germany · Remote

• Build mobile apps visually, with AI. Deploy to App Store, Play Store and the web. No coding required.

Aug 2021 – Mar 2023 · 1 yr 7 mos

• As one of the first employees at Blinkist, I played multiple roles in driving the company's growth from launch to 25 million users. Key accomplishments include:
• Built the CRM team from scratch and established the technical foundation for cross-platform communications, generating millions in ARR to date.
• Led the implementation of a server-driven UI framework (Flex), which accelerated development and A/B testing in 80% of the app's architecture.
• Oversaw multiple major redesign projects, including revamping information architecture, enhancing Reader and Player experiences, introducing personalised discovery features on the For You page, and refreshing content covers with new visual identities.
• Led a cross-functional content development team to create and launch Guides, a flagship content format. This initiative led to a 20% boost in subscriber retention. Guides are led by experts and thought leaders in their fields, taking users through a specific topic. Guides also provide additional resources and tools, such as exercises, infographics, and quizzes, to help users apply and retain what they learned.

Jan 2019 – Aug 2021 · 2 yrs 7 mos

Aug 2014 – Dec 2018 · 4 yrs 4 mos

Aug 2013 – Aug 2014 · 1 yr

Feb 2013 – May 2013 · 3 mos · Luxembourg

• Organized coaching sessions (idea generation and pitch training) leading to the Weekend. Developed and ran marketing campaigns, attracting 80+ startup enthusiasts, including designers, developers, and non-technical professionals. Managed the voice behind social media accounts to connect with local audience.

May 2012 – Oct 2012 · 5 mos · Cairo, Egypt

• Developed marketing and branding strategy for the Triple Effect, a national project promoting regular voluntary non-remunerated blood donation to ensure safe blood for all Egyptians.
• Produced marketing collateral from posters, banners and videos of different themes for the campaigns and the celebration of the World Blood Donor Day 2012 in Egypt, in partnership with World Health Organization. These materials were eventually used in global campaigns across Pakistan, Bangladesh, Algeria, Burundi, Zimbabwe and Cambodia. Developed the branding and image of a Health Promotion Toolkit, which educates, engages and empowers people to have a healthy lifestyle in the workplace.
• Collaborated with corporate partners (Microsoft, Procter & Gamble, IBM, Alcatel-Lucent, L'Oréal, Nissan) and NGO partners (CARE International, Wataneya Society for Orphanages) to conduct an extensive research on CSR developments in Egypt.

Jun 2011 – Aug 2011 · 2 mos · Cologne Area, Germany

• Kinder Kultur Sommer (Children's Culture Summer) is an annual initiative in Cologne, Germany that aims to provide a platform for over 200 children to enjoy education, social work and culture in an interactive and meaningful way. Within the scope of this event, I assisted as an intern to organize workshop and stimulate children’s communication skills and creativity.
• St. Anna Youth Center is a local youth residential facility located in Cologne, attracting a diverse social mix of children and adolescents. As an intern, I promoted cultural open-mindedness and assisted children to integrate with the society.

May 2010 – Sep 2011 · 1 yr 4 mos · Tampere, Finland

• Led a multicultural executive team to run all operations within the AIESEC Tampere Local Committee of AIESEC in Finland.
• Responsible for coordinating Talent Management (member recruitment, facilitating and training, event organizing), Exchange Relations (sending students from Tampere abroad for internships, and receiving international interns to Tampere), managing Local Partnerships as well as other national and local projects.

Nov 2009 – Mar 2010 · 4 mos · Finland

• Coordinated online promotions for National Leadership Weeks, a national project of AIESEC in Finland in collaboration with EBBF, the European Bahá’í Business Forum, an international NGO representing business people in 70 countries and dedicated to inspiring responsible business practices.
• The aim of the 2010 Leadership Weeks was to provide a place for discussion around leadership in the 21st century and to encourage young people to develop the desired qualities of a future leader. Companies, organisations and students held Leadership Seminars in Helsinki and Jyväskylä and a Leadership Camp in Ruovesi.

Oct 2008 – Jun 2009 · 8 mos · Ho Chi Minh, Vietnam

• IDEE JSC is a media agency specializing in digital marketing communication that delivers extraordinary consumer experiences. Among its key clients are Honda Vietnam, Sony Vietnam, Unilever (Vaseline) and Nestle. Its projects include campaign of Lux Brand with Chi Communication and media project for FIFA World Cup 2010 with Dentsu Alpha Ltd.
• My key responsibilities at IDEE JSC include: supporting the General Manager in overseeing all aspects of the day-to-day operation of the company; reviewing the progress of goals and objectives on a daily basic and reported to the General Manager; and conceptualizing and executing marketing strategies via social media channels.

Aug 2008 – Jun 2009 · 10 mos · Hanoi, Vietnam

• Translated and published articles that introduce aspects of Japanese culture to Vietnamese audience. Wrote reviews for Japanese cartoons and films, as well as introduction of world-famous directors and producers. Recruited and trained new writers. Edited articles submitted, and scheduled publication of weekly issues.