Jan 2021 – Dec 2021 · 11 mos · Bengaluru, Karnataka, India

• Led end-to-end design projects, upholding and promoting a consistent design philosophy throughout the process.
• Authored a comprehensive design growth plan for the company, enabling team expansion and increased capabilities.
• Actively facilitated the transition of the design system from Sketch to Figma, ensuring smooth migration and minimal disruption.
• Managed simultaneous projects with a focus on detailed research approaches, promoting in-depth understanding and quality outcomes.
• Reinvented the design of almost all flagship products, adding fresh perspectives while maintaining brand integrity.

Jan 2020 – Dec 2020 · 11 mos · Bengaluru, Karnataka, India

• Managed multiple projects concurrently, leveraging deep-dive research methodologies.
• Utilized various research techniques, including User Landscaping and Competitive Analysis.
• Conducted insightful user interviews with diverse stakeholders, including clients, internal team members, and global heads.
• Carried out usability surveys to pinpoint and address pain-points in existing products.
• Facilitated numerous research sessions involving key stakeholders, fostering collaboration and understanding.
• Assumed ownership of pivotal projects like “User Synthesis” and "Competitive Analysis", driving their success.
• Employed various design methodologies such as Empathy Mapping and User Landscaping, enhancing product user-centricity.
• Led impactful presentations, effectively communicating ideas and gaining consensus.
• Organized regular internal events like workshops, promoting learning and team cohesion.
• Took up challenges such as creating "User Synthesis" documents, contributing to process improvement.
• Pioneered the Capillary Design blog on Medium, sharing insightful design perspectives.
• Authored numerous articles for the Capillary Design blog, fostering industry knowledge sharing.
• Arranged workshops led by Product Managers, focusing on emerging topics like AI & ML.
• Assisted other teams with design projects, like the Capillary Support Portal, promoting cross-functional collaboration.

Jan 2019 – Dec 2019 · 11 mos · Bengaluru, Karnataka, India

• Engaged extensively in illustration and visual language explorations, contributing to unique design aesthetics.
• Led influential presentations, achieving validation and acceptance of creative ideas.
• Encouraged team members to write and publish articles, promoting knowledge sharing and thought leadership.
• Balanced multiple projects concurrently, employing deep-dive research methodologies for optimized results.
• Utilized diverse research techniques such as User Landscaping and Competitive Analysis, driving informed design decisions.
• Conducted numerous user interviews with a wide range of stakeholders, including clients, internal team, and global heads.
• Developed productivity-enhancing Google Chrome applications, contributing to team efficiency.
• Provided expert guidance for several internal branding projects, ensuring design coherence and brand integrity.
• Honored with the distinguished Capillary Spot Award in 2019 for driving team initiatives and showing exceptional leadership.
• Featured in Capillary's monthly employee newsletter, recognizing professional achievements and contributions.
• Received an accolade from HR for significant contributions to design-led activities, reinforcing cross-functional collaboration.

Feb 2017 – Jan 2019 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Conceived and established the visual language for the brand, setting a design foundation for all company communications.
• Upheld brand consistency across both print and digital media platforms, ensuring a cohesive and powerful brand image.
• Played a pivotal role in optimizing the performance of the direct sales website, elevating it to industry-leading levels.
• Engineered a UI framework for intranet platforms, streamlining internal communication and collaboration.
• Directed UI/UX design for DigitScan Mobile Diagnostics Application, improving diagnostic processes and user experience.
• Led and assisted in the design and development of multiple AI projects, leveraging AI to enhance product offerings.
• Utilized a variety of technologies such as Python, SQL, and Bash in product development, underscoring versatility and technical proficiency.
• Implemented automation in numerous company processes, achieving substantial cost reduction and increased efficiency.
• Drove email campaigns by automating the integration of customer data, enhancing reach and engagement.
• Designed and implemented several internal products aimed at improving operational efficiency and workflow.
• Enhanced Partner Communication through design innovations, fostering better relationships and smoother collaborations.
• Automated Partner Communication, improving efficiency and responsiveness.
• Constructed a comprehensive company-wide media library, centralizing resources for easy access.
• Automated the generation of user-friendly development changelog reports, providing clear and accessible updates.
• Initiated and developed Project Aria, an AI-powered virtual assistant, to improve customer interactions and service.
• Built numerous production-used API services, bolstering the company's technical infrastructure.
• Created a URL-Shortening Micro-Service (godg.co), enhancing the company's digital tools suite.

Apr 2016 – Mar 2017 · 11 mos · Bengaluru, Karnataka, India

• Spearheaded the company's rebranding efforts, refining the logo and brand stationery to reflect a revitalized corporate identity.
• Established the design groundwork for all subsequent assets, shaping the company's aesthetic direction.
• Overhauled multiple website areas, enhancing aesthetics, usability, and user engagement.
• Conceived and created a custom typeface for the brand logo and identity, imparting a distinct and recognizable brand element.
• Led brand merchandising efforts, designing and producing a range of items including casual wear, stickers, badges, and more.
• Executed UI/UX enhancements that directly contributed to business growth and customer satisfaction.
• Contributed to Mobile Application UI/UX Design, optimizing user interaction and app functionality.
• Developed standardized guidelines for blog posts and newsletters, ensuring consistency and quality in content production.
• Assisted in the branding of internal projects, elevating their visibility and alignment with the overall company identity.

Apr 2015 – Jul 2015 · 3 mos · Bengaluru, Karnataka, India

• Worked with team to help design UI/UX for Qwikcilver Coupon Application & Integration
• Worked with team to help design UI/UX for MoneyView Application
• Created an animation sequence for MoneyView
• Helped with internal projects built at DVNC like iOS Apps, etc
• Assisted in wireframing & prototyping mobile applications

May 2014 – Jun 2014 · 1 mo · Bengaluru, Karnataka, India

• Designing collaterals for a social media campaigns
• Raising awareness about public transport through the medium of design

May 2014 – May 2014 · 0 mo · Bengaluru, Karnataka, India

• Designing the brochure and publication design collaterals
• Publication Design for 2014 INKTalks event
• Worked in collaboration with other designers and artists

May 2013 – Oct 2013 · 5 mos · Bengaluru, Karnataka, India

• Worked as a contract design consultant with the Design Solutions team
• Defined visual language for several in-house publications & collaterals
• Conceptualised & created the 2011 — 2012 Annual Financial Report for Accenture

May 2013 – Aug 2013 · 3 mos · Bengaluru, Karnataka, India

• Assisted on the Annual Financial Report for clients like Biocon
• Worked on multiple print collaterals including branding guidelines for Biocon
• Aiding & Assisting in Branding for Loft38
• Helped in organising productivity-boosting initiatives at the workplace