Shankhadeep Ghosal — AI Researcher
Experienced Senior Data Scientist with approx 8 years of hands-on expertise in the dynamic field of data analytics and machine learning. Currently contributing my skills at Epsilon, where I specialize in customer segmentation, look-alike modeling, and the utilization of cutting-edge ML algo. Throughout my career, I've honed my ability to extract actionable insights from complex datasets, transforming raw data into strategic business decisions. My proficiency in developing and deploying machine learning models has led to enhanced campaign performance, optimized targeting, and increased ROI for clients in the Adtech space. I have experience in Bankimg and Fintech industry too. Key Skills: Customer Segmentation: Crafting data-driven segmentation strategies to unlock targeted audience engagement and maximize campaign effectiveness. Look-Alike Modeling: Harnessing the power of data to create precise look-alike models, expanding reach and improving user acquisition efforts. Machine Learning Algorithms: Expertise in implementing advanced ML algorithms to optimize bidding strategies, personalize content delivery, and elevate advertising efficiency. TensorFlow: Utilizing TensorFlow's capabilities to develop and deploy sophisticated machine learning models that elevate advertising effectiveness and engagement. I am passionate about the ever-evolving landscape of data science and its application in Adtech and other domains. By staying at the forefront of emerging technologies and methodologies, I consistently drive innovation and deliver results that exceed expectations.
Stackforce AI infers this person is a Data Scientist specializing in Adtech and Fintech industries.
Location: Kolkata, West Bengal, India
Experience: 9 yrs 3 mos
Skills
- Machine Learning
- Data Science
Career Highlights
- 8 years of expertise in data analytics and machine learning.
- Specializes in customer segmentation and look-alike modeling.
- Proficient in deploying machine learning models for enhanced campaign performance.
Work Experience
Epsilon
Senior Data Scientist (3 yrs 6 mos)
HSBC
Senior Analyst - Decision Science (1 yr 8 mos)
Scripbox
Data Analyst (2 yrs 5 mos)
Wipro
Project Engineer (1 yr 8 mos)
Education
Post Graduation Diploma in Data Science at International Institute of Information Technology Bangalore
Bachelor of Technology (B.Tech.) at West Bengal University of Technology, Kolkata
Bachelor of Technology (B.Tech.) at Neotia Institute Of Technology, Management and Science (Formerly ITME)
Passed Secondary and Higher Secondary level at B. T. Road Govt. Sponsored H.S. School
