Apr 2025 – Present · 1 yr 1 mo · Annapolis, Maryland, United States

Jun 2024 – Apr 2025 · 10 mos · Annapolis, Maryland, United States

• Spearheaded client spotlight series and Instagram Live, boosting engagement by 15% enhancing the lead generation funnel using Instagram Insights.
• Executed a comprehensive SEO audit with SEMrush and Google Search Console, increasing organic website traffic by 68% through keyword optimization, Meta description refinement, and reducing outdated pages by 23%.
• Achieved a 4% reduction in cost-per-lead by implementing targeted advertising campaigns on Facebook Ads Manager and local channels, demonstrating strategic marketing expertise.
• Developed monthly analytics reports using Google Analytics and Tableau, driving data-informed strategies for social media and website performance.
• Launched a bi-weekly blog and "Thursday Tip" video series for real estate professionals, fostering consistent audience engagement and community building with Canva and social media platforms.

Sep 2024 – May 2025 · 8 mos · On-site

• Optimized international student support by guiding 200+ students through OPT, CPT, and I-20 processes, ensuring 100% compliance and smooth transitions using Salesforce & Google Workspace.
• Designed and executed orientation sessions, leading to a 35% increase in student engagement and 25% faster onboarding, leveraging Mailchimp, Canva, and Eventbrite for targeted outreach.
• Analyzed and streamlined enrollment workflows, reducing processing time by 40%, enhancing efficiency using Excel (Pivot Tables), Airtable, and SQL, improving student support.
• Managed cross-functional collaboration, working with 5+ departments and implementing data-driven engagement strategies using Tableau, Power BI, and Google Analytics, increasing student retention by 30%.

Jan 2024 – Aug 2024 · 7 mos · On-site

• Consulted 100+ students on resume and cover letter reviews, enhancing application effectiveness through strong communication and analytical skills.
• Created career resources and optimized web content with WordPress, using expertise in content development and attention to detail.
• Researched industry trends for workshops on Handshake, increasing attendance by 30% through effective data analysis and market insights.
• Coordinated 10+ career events, managing social media on Facebook, YouTube, X, and LinkedIn, leading to a 40% increase in registrations.

Sep 2020 – Aug 2023 · 2 yrs 11 mos · Bengaluru, Karnataka, India

• Community Engagement: Managed a community of 3000+ long-stay residents, organizing monthly offline events and networking opportunities, resulting in a 20% increase in resident satisfaction.
• Event Planning: Coordinated 15+ in-person and virtual events per year, such as cultural festivals, wellness workshops, and community-building activities, improving overall resident engagement by 30%.
• Marketing Campaigns: Worked with the marketing team to create digital campaigns using Canva and Zoho CRM, boosting Instagram followers by 25% and increasing event attendance by 40% through targeted promotions.
• Negotiations and Partnerships: Secured 10+ partnerships with local businesses (e.g., cafes, gyms), negotiating deals that added value to residents, and contributing to an influx of 50+ new residents within 6 months.
• App Development and Launch: Spearheaded the communication and engagement strategy for the development and launch of a community app, collaborating with the tech team to ensure 95% adoption rate among residents.
• Operational Support: Led a team of 5 in handling daily operations and resident services, using Asana for project management to streamline event planning and logistics, resulting in a 15% improvement in task efficiency.
• Communication Strategies: Developed a monthly newsletter using Zoho CRM for 3000+ residents with a 70% open rate, highlighting upcoming events, partner offers, and community updates.
• Resident Services: Created a feedback system that resolved over 90% of resident issues within 48 hours, improving retention rates by 10%.

Jan 2020 – Oct 2020 · 9 mos · Mumbai, Maharashtra, India

• Conducted market research & competitive analysis, identifying key differentiators and shaping the Go-To-Market (GTM) strategy, leading to a successful platform launch.
• Led partnership development & negotiations, securing 3+ strategic collaborations and optimizing vendor contracts to reduce operational costs by 20%.
• Spearheaded data-driven marketing initiatives, implementing CRM, Omni-channel integrations, and automation, reducing response time by 35% and improving efficiency by 30%.
• Built and managed a 15+ member cross-functional team, developing KPIs, training modules, and performance tracking systems, increasing team productivity by 40%.
• Drove campaign analytics & customer engagement strategies, enhancing email marketing automation, increasing conversion rates by 25% and engagement by 50%.

Jun 2018 – Jan 2020 · 1 yr 7 mos · Mumbai, Maharashtra, India

• Strengthened community engagement & brand development, fostering collaboration within a 60+ startup ecosystem, increasing member retention by 30% through targeted outreach.
• Led internal & external communications, optimizing webinar content, newsletters, and marketing materials using Canva, HubSpot, and Mailchimp, boosting lead conversion by 25%.
• Spearheaded content strategy & CRM integration, streamlining workflows in Confluence, JIRA, and HubSpot, reducing the sales cycle by 20% and enhancing stakeholder engagement.
• Managed partnership development, securing 5+ strategic collaborations with startups and industry leaders, expanding community reach by 40%.
• Led the Buddy Project, coaching and mentoring 10 interns in market research, stakeholder management, and CRM, improving operational efficiency by 35% through structured training programs.

Nov 2017 – Mar 2018 · 4 mos · Mumbai, Maharashtra, India

• Managed end-to-end crowdfunding campaigns, optimizing fundraising strategies using Google Analytics, HubSpot, and Facebook Ads, increasing donation conversions by 40%.
• Developed and executed Go-To-Market (GTM) strategies for high-impact campaigns, driving 30% higher engagement through targeted digital marketing efforts to fundraise for patients.
• Spearheaded data-driven donor outreach, leveraging email marketing (Mailchimp), WhatsApp automation, and A/B testing, improving donor retention by 35%.
• Led partnership development & stakeholder management, securing 10+ collaborations with NGOs, influencers, and corporate sponsors to amplify campaign reach.
• Analyzed campaign performance metrics, using Tableau & Power BI to generate insights, optimizing content and fundraising strategies for 25% increased ROI.