Feb 2023 – Jan 2025 · 1 yr 11 mos

Feb 2021 – Jan 2023 · 1 yr 11 mos

• Spearheaded the demand generation function at Leena AI
• Devised & executed multi-channel marketing programs for APAC, EMEA & North America
• Increased MQLs by 115% by implementing new demand generation strategies
• Reduced cost of acquisition by 50% by optimizing paid media campaigns
• Created marketing ROI tracker that resulted in cost-effective ToFu & optimized conversion rates

Jul 2020 – Jan 2021 · 6 mos

• Strategized and implemented end-to-end multi-channel marketing APAC & EMEA
• Devised & executed a comprehensive demand generation plan for entering new geographies, North America, UK & ANZ
• Increased MQLs by 167% from LinkedIn Ads & 90% from Google Adwords
• Optimized campaigns for paid media channels, reducing cost of acquisition by 40%

Apr 2020 – Jun 2020 · 2 mos

• Devised & implemented new strategies for paid media channels, increasing ToFu by 100% within 3 months
• Introduced link building strategy on Quora, & recognized as top 10 most viewed authors for 2 consecutive months
• Analyzed email campaigns & proposed recommendations that resulted in increased ToFu & improved prospects' experience
• Implemented directory listing & created profiles on platforms such as Capterra, Software Suggest & G2 Crowd to improve domain authority & brand presence
• Assisted in revamping the product knowledge base for resolving customer queries & improving product adoption

Nov 2016 – Aug 2017 · 9 mos · India

• Search Engine Optimization:
• Increased brand presence through SEO & Social Media Marketing, increasing the website traffic by 39%
• Worked rigorously on on-page and off-page SEO, increasing the Domain Authority and Page Authority by 18% and 29% respectively
• Devised & executed new strategies to improve SEO rankings
• Leveraged Quora for Content Marketing, increasing organic traffic by 40%
• Digital Advertising:
• Introduced, planned and strategized Quora Advertising
• Created segmented marketing campaigns on Quora & Facebook
• Executed A/B testing on key metrics to improve ad performance
• Analysed the performance of advertisements at the ad, adset and campaign level
• Email Marketing:
• Devised email marketing strategies & introduced A/B testing thereby, improving open rates by 12% & click rates by 7%
• Executed drip email campaigns via MailChimp and Sendy,increasing the number of repeat users to the website
• Introduced the idea of emailing interested but non-converted customers,increasing number of leads

Jun 2016 – Oct 2016 · 4 mos · India

• Product and Content Marketing
• Revamped the entire knowledge base section, increasing the engagement of existing customers.
• Created, curated & managed content for the website, including landing pages(for Indian and US based audiences), Zendesk chat box and blogs, increasing organic traffic to the website by 62%
• Created product and marketing oriented blogs on a number of portals, driving the majority of organic & referral traffic to the website
• Drove 38% of blog conversions out of the top 10 performing blogs
• Social Media Marketing:
• Introduced new ways of promoting social media content & creating product awareness thereby, increasing post engagements & number of followers by 30% and 60% respectively
• Planned, strategized, revamped social media campaigns across various platforms
• Pitched the idea of integrating the blog section with Facebook to improve blog engagement

Dec 2015 – Dec 2015 · 0 mo · India

• Reorganized the company's social media strategy to improve page engagement rate & number of leads
• Created and promoted content on various social media platforms, thereby increasing online presence & website traffic
• Assisted in organizing "Be the Sherlock" event, which helped increase post engagement rates & number of followers across various social media handles
• Generated new leads & maintained a database of prospects