Jan 2021 – Nov 2021 · 10 mos

• Designed & built a profiling service to attribute performances using tags.
• Improved Booking (AD) Engine architecture with multiple features, v2.0
• Improved scalability & performance of core API to bring down response time under 15ms.
• Built NDN python library for common utils and smooth integration across multiple services
• Added solutions to optimize routing for PDPs to support mutiple real estates

Sep 2018 – Jan 2021 · 2 yrs 4 mos

• Product: Nykaa Dispaly Network / AD Platform
• Booking Engine(Backend) which allows brand managers/sellers to book real estates on multiple Nykaa Business Units.
• Widget Service which handles and maintain all the different widgets operations and serve as per required by the rendering service.
• Decision Rule Service which allows to set and define rules to show the content or ad against different Real Estates (Website/App/Affiliate/Influencer/ Notifications)
• Broker service which take the request from the user and then using data from all the rest of service clusters, returns what to show at the particular real estate.
• Performance service which shows the performance of different sections/ads to have greater visibility. Tagging and attribution channel adds much more insights to the performance.
• JS SDK for NDN - Developed widgets - Sneak Peak, Static Product and Login, Added impression tracking on widgets and Improved performance by optimisation through lazily loading the widget static resources (JS & templates) and refactoring code.
• Deals Chrome Extension - Built an extension to add hyperlink to widgets on Nykaa site to easily redirect to admin platform.
• Product: Nykaa Affiliate Programme
• An application from scratch including complete Admin site and added crons to fetch tracking data to generate reporting dashboard.
• Developed Feature switch to enable/disable any feature including selection of users, without any requirement of production release.

Feb 2018 – Aug 2018 · 6 mos · Gurgaon, India

• Product: Nimoy Suite (Botstudio)
• Developed and managed the entire application from scratch using the Python/Django framework, which is supported by AI Engine.
• Developed multiple features, for example, chat save, real-time analytics system for different operations, backend project restructuring, and re-architecture including database schemas, user session management, etc. Also, manage the Nginx and other server operations.
• Worked on a hybrid chat module for supporting live chat functionality, using Django Channels.

May 2017 – Oct 2017 · 5 mos · Massachusetts, USA

• Product: Yegii Search Engine
• Developed the first version of the display application server from scratch using Python/Django, with dynamic & responsive UI with the ability of elastic search.
• Crawling websites using Yegii Spiders, Importing/Indexing crawled data.

Mar 2017 – May 2017 · 2 mos · Banglore, India

• Developed the UI for website, assessment system and worked for the
• schema design for the web application using Python/Django.

Jan 2017 – Feb 2017 · 1 mo