Nov 2024 – Jul 2025 · 8 mos

Jan 2023 – Nov 2024 · 1 yr 10 mos · Hybrid

• Manage communications for APAC, which includes creating and executing communication campaigns to drive awareness around key programs and initiatives in accordance with the comms calendar and organizational objectives
• Create on brand comms, including long-form articles, campaigns, and bite-sized messaging.
• Collaborate across teams to gather and disseminate information of import and value to employees
• Create and manage surveys and tailor content and revise channel strategy according to data trends and metrics

Apr 2021 – Nov 2022 · 1 yr 7 mos

• Worked directly with the co-founders of Pepper Content to create strategies for long-term engagement with freelancers, writers, editors, and other stakeholders
• Oversaw quality and testing for hiring and onboarding freelancers
• Strategized to create gamification focused on improving quality and increasing engagement with Pepper's freelance community
• Creating triggered emails, FAQs, communications, marketing collaterals, and other documentation to ensure robust communication with internal and external stakeholders and maintain regular engagement
• Handled queries, assignment allocation and quality for editorial freelancers

Oct 2015 – Feb 2021 · 5 yrs 4 mos · Noida, Uttar Pradesh, India

• Managing a team of experienced editors, who are responsible for editing various research reports, blogs, white papers, thought leadership articles and internal policy documents
• Planning and executing internal communication strategies for employee engagement, social media updates and internal marketing communiques
• Co-creating a content marketing calendar with the marketing and comms team, and writing and reviewing marketing collaterals
• Writing and editing company-wide communications for senior leadership
• Creating and reviewing high-stakes research reports, blogs, and thought leadership articles
• Working with the sales and client engagement teams to create and edit emails for cold calls, scripts for telephonic conversations and regular updates for clients to maintain engagement
• Handling the internal company magazine, which involved collaborating with all our offices for materials, articles, interviewing senior leaders, and working with internal and external designers to finalize and upload the final version
• Reviewing/updating training documents
• Conceptualising and ideating for initiatives aimed at overall skill enhancement and process improvement
• Active member of the CSR committee

May 2014 – Sep 2015 · 1 yr 4 mos · Greater Delhi Area

• Heading the Travel Guides division, which involved:
• Creating and finalizing the publishing calendar, titles and budget, along with marketing and advertising
• Deciding on the content and commissioning text and photography
• Managing the communications and advance information for titles to be published
• Assisting the marketing team in dealing with representatives of various state governments by accompanying them on meetings and discussing and amending the book structure to get their buy-in
• Creating and finalizing the publishing calendar in collaboration with the marketing and advertising teams
• Managing a team of writers, editors, designers and picture researchers
• Ensuring all titles are produced on time and within budget
• Hiring, monitoring and developing the team

Sep 2009 – Apr 2014 · 4 yrs 7 mos

• Running a list of titles, ensuring all are produced on time and within budget
• Commissioning authors
• Hiring, monitoring and developing the editorial team
• Maintaining high editorial standards by reviewing work of editorial team and researching and rewriting text where required
• Set up the CSR committee with one other person, and managed 3–4 events each year for fundraising for NGOs, tree plantation drives, etc.
• Collaborating with the cartography, design and picture research teams for the best possible finals
• Working with the PR team for social media updates

Jun 2009 – Aug 2009 · 2 mos

• Heading a team of writers and editors, providing first level supervision
• Assigning keywords for writers and deciding on intent classification for articles to be written
• Assisting Editor-in-chief with concepts and design of workflow
• Editing articles as and when required to ensure timelines are met.

Mar 2008 – Jun 2009 · 1 yr 3 mos

• Managing editor, responsible for managing manuscripts from inception to finalization; right from commissioning to handing over the final proofs for print. Proven track record in meeting as well as exceeding responsibilities, with strict adherence to publishing schedules.

Jan 2007 – Mar 2008 · 1 yr 2 mos · New Delhi Area, India

• Copyediting, research, proof-checking, liaising with freelancers, typesetters, indexers and the internal operations’ team
• Author management
• Commissioning new projects
• Ensuring that all assigned projects are completed within the specified budget
• Mentoring members of the editorial team

Mar 2005 – Dec 2006 · 1 yr 9 mos

• Following up with authors to get text and manuscripts in time
• Editing, proofreading, and reworking text according to house style
• Dealing and negotiating with vendors, including typesetters and indexers
• Ensuring book remains within budget

Jun 2004 – Feb 2005 · 8 mos

Feb 2002 – Mar 2004 · 2 yrs 1 mo