May 2023 – Nov 2023 · 6 mos

Jan 2023 – May 2023 · 4 mos

Feb 2022 – Mar 2023 · 1 yr 1 mo

Feb 2021 – Mar 2023 · 2 yrs 1 mo

• A Bessemer Venture Partner & Y-Combinator start-up, Leena AI is a Virtual Assistant for enterprise HR departments.
• Driving the end-to-end user lifecycle journey through various engagement and retention strategies.
• Converting the product from push to pull by introducing referral loops and user-centric features, increasing the adoption by 600%.
• Increased the customer retention rate from 24% to 86% by introducing focused content and reducing noise on the platform.

Jan 2020 – Nov 2020 · 10 mos · Greater Bengaluru Area

• (Acquired by Nourish You)

Sep 2019 – Jan 2020 · 4 mos · Bangalore

• (Acquired by Amazon)
• Product name - StoreSe
• Hyperlocal app-based eCommerce platform focused on the discovery & delivery of household products from the nearby stores.
• Responsibilities:
• Strategizing & executing for both B to B (for merchant onboarding) & B to C (for end consumers) marketing.
• Analyze & leverage the data to create highly targeted customer personas. This exercise ensured that the right communication goes to the right TG at the right time.
• End to end customer journey driving purchase, adoption, and retention across channels ranging from product funnels to email, SMS, webinar, and in-product communications.
• Creating extremely distinct & logical user journeys for the product & ensuring all the prerequisites features have been considered
• Conducting market research to establish the perfect product pricing
• Application of extensive growth hacking techniques to onboard the end consumer
• Owning & conceptualizing all go-to-market communication including Blogs, Social media posts, Press Releases, Emails, SMS, etc.

Jul 2018 – May 2019 · 10 mos · Bangalore

• Drove business development in close collaboration with the leadership teams.
• Prepared pitch decks, steered & managed the business development team and closed the final project formalities with the clients.
• Spearheaded internal and client training on best performing digital marketing tools and their functionalities.
• Led campaign management for global clients having annual project billings of approximately $400K with the accountability of budget recommendations and negotiations.
• Worked closely with network aggregators to create and implement a portfolio of paid media campaigns with the goal of driving high-quality responses for clients.
• Key Achievement: Increased website cookie pool for a B2B client by 20% within 3 months. Drove record-breaking engagement and conversions (increased by 550%) through an integrated digital marketing strategy that includes paid search, display advertising, remarketing, email marketing and social media advertising.

Mar 2017 – Jun 2018 · 1 yr 3 mos · Bangalore

• Developed multiple strong customer acquisition plans starting with ‘top of the funnel’ awareness till the lead conversions.
• Implemented various analytics dashboards along with the clients' sales teams to streamline the lead generation and nurturing process.
• Devised and executed content strategy to raise brand awareness and ensure the client’s communications were always aligned.
• Key Achievement: Facilitated a 12% increase in revenue for a key B2B client by building a meticulous marketing strategy that included generating the leads through various tactics. The strategy also included sales team training focused on closing a client.

May 2016 – Feb 2017 · 9 mos

• Leading the digital wing of Text100 | Branding partner of Top technology firms including WalmartLabs, and Walmart global retail
• Develop, execute and track integrated branding campaigns (traditional PR and digital marketing) for the entire client base.
• Conduct Customer usability studies, surveys and derive meaningful insights and run measurable tests using available tools to build customer awareness and trust.
• Work closely with brands to develop customer-facing content and guides.
• Specialized in Paid Traffic channels; SEO, SEM, Google Adwords, Social Media marketing etc.

May 2015 – May 2016 · 1 yr

• (a) Assistance in New Business Development
• (b) Assistance in Developing Internal Operations
• (c) Overseeing Media Relations for Clients
• (d) Strategic Planning for Clients
• (e) Team Building Activities

Oct 2014 – Oct 2014 · 0 mo · Bengaluru

• A Global PR Agency, Used the following:
• Digital & Social Media
• Design
• Web Development
• Analytics
• Selling through Social Media
• Research
• Tasks Performed at Internship:
• Events Attended
• Maruti press briefing
• On ground support
• Media Engagement
• Reporting – DCRs, dossier/coverage report, WCR’s, Executive News Brief
• Events
• Event profiling
• Mapping (Creating various events list)
• Transcriptions
• Background Research for New Business Development
• Competition Analysis
• Media
• Featuring tracking
• Media Engagement
• Creation of media list
• compilation of media lists
• Social Media mapping
• Follow ups
• Content Creation
• Press Release