Apr 2019 – Jan 2021 · 1 yr 9 mos · Mumbai Area, India

• Flights OTA
• Spearheaded the development and launch of loyalty driven OTA platform
• Defined the product vision and managed the product roadmap to deliver on business KPIs
• Successfully managed product life cycle and iterated to improve experience based on customer insights
• Hotels Booking Platform
• Managed concept-to-launch of B2C hotels booking platform
• Strategized and built a customer-centric product vision and roadmap to provide personalized experience on IM mobile app and Interbook web platform
• Led strategic partnerships and growth initiatives to drive business KPIs

Apr 2017 – Mar 2019 · 1 yr 11 mos

• Product Strategy and Management
• Devise, design and execute product roadmap and business strategy for the MyVodafone App and the My Idea App
• Drive revenue and transactions for bill payments and recharges
• Ensure asset optimization using analytical customization, personalization and targeting
• Prioritize the product backlog and liaison with multiple stakeholders to design customer centric journeys (UI/UX) and feature (omni-channel experience)
• Inculcate agile methodology of working as an operating model to deliver business value
• Skills and Tools- Product Management, Stakeholder Management, Adobe Analytics, Google Analytics, Jira, DevPlus, Adobe Experience manager(Content management), Adobe Target
• Digital Marketing and Engagement
• Create and execute SEO strategy for website to drive traffic and transactions – 60% increase in FY 18
• Plan and execute media plan for unpaid (SMS, Emails, Notifications) and paid media ( UAC, Programmatic, SEM) to launch new campaign/ App adoption
• Prepare and execute notification use cases to drive revenue, promote repeat usage and Retention
• Skills and Tools- SEO, SEM, Performance Marketing, Affiliate Marketing, Google Adwords, Clevertap (Notification tool), Google Webmasters, Appsflyer, Ad Form, Adobe Audience manager
• Payments Evolution
• Devise and execute strategy to revolutionize the payment ecosystem for Digital assets (Website, App, Ecommerce platform) – inline with payment evolution
• Drive conversion rate and NPS to – 5% increase in conversion rate - 50 mn revenue growth
• Evaluate, select, onboard and manage payment partners and vendors
• Skills and Tools- Vendor Management, Juspay Analytics, Backend Dashboards
• Digital Innovation and New Initiatives
• Led the corporate website for the Merged Co (www.vodafoneidea.com) as a product owner- Conceptualization, Structure, User Experience and successful launch
• Introduced customer friendly journeys on voice assistant – Amazon Alexa- First telecom company to launch

Jun 2016 – Mar 2017 · 9 mos

• Marketing Stint ( with Direct Sales channel)
• Identified key postpaid opportunities to increase monthly acquisition from Direct sales (DSA) channel
• Expanded DSA infrastructure in 10 cities with 1 lakh+ population by appointing 6 new channel partners
• Designed a complete process from selection, hand-holding to go-live of the newly appointed channel partners
• Designed and Implemented an application to digitize the feet on street(FOSs) in the channel in order to improve their market working and productivity
• Enterprise Business Stint(B2B), National Corporates Account Manager:
• Incorporated consultative approach to map the buying center and acquire National Corporate accounts
• Acquired 100+ mobility connections from a key hunting account, generating revenue of 0.XX million annually
• Generated a funnel of XX.X million yearly revenue from the key hunting and farming accounts
• Consumer Sales Stint(B2C):
• Managed one of the oldest prepaid channel partner in Ahmedabad with a monthly turnover of 75 Lakhs
• Achieved 100% revenue target through trade relationship and proper servicing of 250+ retail outlets
• Tied up with 9 unique key retail outlets (KROs) through effective product communication and branding
• The Data FR contribution to the total UB(unbarring) increased by 238%, ever highest for the channel partner
• The GAS share in the territory increased by 0.5% in one month

Apr 2015 – May 2015 · 1 mo · New Delhi Area, India

• Worked on a project to double the data revenues from Vodafone stores in Delhi circle
• Recommended strategic changes that resulted in increase of data revenues by 50% in one month
• Facilitated the growth of revenues to x.x lakhs in a month from 2 stores
• Awarded with pre-placement offer(PPO) for exemplary performance during internship

Oct 2013 – Apr 2014 · 6 mos