Aug 2015 – Nov 2018 · 3 yrs 3 mos · New Delhi Area, India · On-site

• Directed brand strategy and operations for three key verticals, contributing 60% to company's overall revenue.
• Key Achievements:
• Transformed Gumdrops kids-wear brand from ₹60 lakhs to ₹5 Crore through strategic repositioning and product innovation
• Increased Apparel revenue by 44% and Home Textiles by 109% YoY through improved range planning and margin optimization
• Generated ₹5 Crore through corporate gifting initiatives, improving product quality and delivering 5% margin growth
• Expanded Sustain collection from ₹16 Crore to ₹23 Crore through sustainable sourcing and design innovations
• Initiated successful collaborations with designers like Raw Mango and Rohit Bal, enhancing brand visibility

Jul 2014 – Aug 2015 · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

• Spearheaded buying strategy and inventory management for in-house labels, focusing on margin optimization and sell-through improvement.
• Key Achievements:
• Developed comprehensive buying framework increasing sell-through rates by 2% across private labels
• Implemented new pricing model and inventory control system, expanding gross margins by 2%
• Streamlined vendor management process, reducing procurement costs and improving product quality
• Established data-driven buying cycles aligned with consumer demand patterns
• Created standardized quality control processes improving product consistency across categories

Jan 2013 – Aug 2014 · 1 yr 7 mos · Mumbai Area, India · On-site

• As Senior Merchandising Manager for Debenhams, I was responsible for leading product mix, product curation and inventory strategies that drove significant revenue growth.
• Key Responsibilities & Achievements
• Led product mix and inventory for two stores of Debenhams India, growing revenue from ₹18 to ₹26 Crores.
• Collaborated with the International Head of Debenhams, introduced new brands, and phased out laggards details.

Jul 2007 – Jul 2011 · 4 yrs · Chennai Area, India · On-site

• As Senior Merchandise Manager, I was responsible for launching and managing product categories that significantly contributed to the brand's growth.
• Key Responsibilities & Achievements:
• Launched and grew the ColorPlus kids-wear category to a ₹6 Crores business, achieving targets.

Jul 2004 – Jun 2007 · 2 yrs 11 mos · New Delhi Area, India · On-site

• As a Sourcing Executive at Westside, I played a pivotal role in transforming production capabilities and establishing a strong market presence for the brand.
• Key Responsibilities & Achievements:
• Transformed monthly production from 4,000 to 1 lakh pieces by innovating styles and building vendor partnerships, solidifying the brand market reputation without a separate design team.
• Established the ethnic private-label brand, Utsa, in multiple outlets.

Feb 2003 – Jun 2004 · 1 yr 4 mos · New Delhi · On-site

• In my role as Merchandiser at Satya Paul, I was instrumental in driving merchandising initiatives that enhanced brand visibility and contributed to its growth in the luxury fashion segment.
• Key Responsibilities & Achievements:
• Led merchandising initiatives, contributing to the brands expansion and visibility in the luxury fashion segment.