Shiv Prakash

Product Designer

Bengaluru, Karnataka, India4 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led impactful design initiatives at Paytm.
Specialized in growth design and gamification.
Mentored junior designers, fostering team growth.

Stackforce AI infers this person is a Fintech Product Designer with a strong focus on user experience and growth strategies.

Contact

Skills

Core Skills

Product DesignVisual DesignGrowth DesignGraphic DesignTeam Management

Other Skills

UX ResearchCognitive PsychologyData AnalysisMotion GraphicsTypographyIcon DesignData VisualizationStakeholder ManagementInterpersonal SkillsAdobe PhotoshopAdobe IllustratorDesign ResearchConcept DevelopmentCreative Problem SolvingCharacter Concept Design

About

Senior Product Designer with 5+ years of professional design experience - rooted in visual storytelling, grown into fintech and consumer product design. I specialise in growth design, gamification, and UI systems, having shaped high-traffic experiences across Insurance, Credit, Travel, and Loyalty verticals at scale. Currently exploring the intersection of AI and design workflows.

Experience

4 yrs 10 mos

Total Experience

2 yrs 5 mos

Average Tenure

3 yrs 11 mos

Current Experience

Paytm

3 roles

Assistant Product Designer

Jul 2024 – Present · 1 yr 11 mos · Bengaluru

Connecting user needs to business goals, validating assumptions, and achieving impact on business metrics.
Spearheaded Paytm Recap 2023, a personalized financial summary experience that surfaced user milestones and drove re-engagement; led the full visual design from concept to shipped product.
Designed and shipped seasonal and sports-themed gamification experiences — Diwali, Christmas, Navratri, IPL, World Cup editions — tailored to regional preferences, driving measurable spikes in session frequency and retention during peak engagement periods.
Led UI revamps across 6+ product verticals — Insurance (Health, Motor), Credit Centre, Travel booking, Cashback, and Loyalty, simplifying flows and significantly improving visual consistency.
Contributed to Paytm's design system by creating scalable UI components, tokens, and pattern documentation that reduced design-to-dev handoff friction across teams.
Mentored 3 junior and mid-level designers through structured feedback loops, design critiques, and weekly 1:1s, fostering a culture of constructive iteration within the team.
Collaborated cross-functionally with PMs, developers, marketing, and brand teams across concurrent sprints, ensuring alignment from brief to build.

Product DesignVisual DesignUX ResearchCognitive PsychologyTeam Management

Product Designer - Growth & New Initiatives

Promoted

May 2023 – Jun 2024 · 1 yr 1 mo · Bengaluru

As a Product-cum-Growth Designer, I played a pivotal role in crafting user-centric designs that enhanced customer engagement, loyalty, and overall user experience, driving user growth and retention through innovative growth games, comprehensive recap, rewarding referral programs, and significant UI revamps.

Product DesignVisual DesignCognitive PsychologyUX ResearchData AnalysisGrowth Design

Jr. Product Designer

May 2022 – Apr 2023 · 11 mos · Bengaluru

Enriching the overall app and web experience across multiple Paytm verticals by incorporating icons, illustrations, animated graphics, and interactions that support Visual as well as Experience Design functions.

Visual DesignGraphic DesignMotion GraphicsTypographyIcon Design

Self employed

Independent Design Consultant

Jan 2022 – Apr 2022 · 3 mos · India

Freelanced for Ashwatha Tree Foundation as a Design Consultant and successfully delivered 4 storybooks.

Unacademy

Lead Designer - K12 Business & Growth

Sep 2021 – Dec 2021 · 3 mos · Bengaluru

Led a team of 4 designers in defining and executing visual goals aligned with business and marketing objectives across 12 YouTube channels and 3 social platforms.
Managed 2 end-to-end campaigns with full creative direction — owning brief, concept, execution, and cross-functional stakeholder communication.
Actively set benchmarks, tracked key business metrics, and levered to measure for design Experience.

Data VisualizationGraphic DesignTeam ManagementStakeholder Management

Mastree

2 roles

Senior Visual Designer

Promoted

Jun 2021 – Aug 2021 · 2 mos

Led a team of 3 designers to develop children's educational content — illustrations, motion graphics, character designs, and lesson layouts for Grades 1–2.
Coordinated delivery across marketing, animation, and curriculum teams; completed 150+ lesson assets on schedule.