Shiva Trippathi

Business Development Executive

Noida, Uttar Pradesh, India15 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 16 years of marketing experience.
Expert in data-driven marketing strategies.
Proven track record in brand management.

Stackforce AI infers this person is a Marketing Strategist with expertise in digital and brand marketing.

Contact

tripathi.shiva23@gmail.com LinkedIn

Skills

Core Skills

BrandingDigital Marketing

Other Skills

Market AnalysisBusiness PlanningBusiness StrategyArtificial Intelligence (AI)Google AdsSEOLink BuildingSEMSMOGoogle Webmaster ToolsSearch AnalysisGoogle AdwordsPPCWeb AnalyticsLanding Page Optimization

About

With more than 16 years of experience in marketing, I specialize in helping brands and agencies realize their full potential through data-driven strategies, innovative technologies, and creative solutions. My approach combines extensive industry knowledge with a passion for experimentation and continuous optimization, all aimed at delivering impactful results. I participated in several live consulting programs, where I honed my skills in problem-solving, communication, and brand focusing. I specialize in holistic marketing strategies, with a strong focus on digital marketing, influencer marketing, event and exhibition planning, e-commerce strategy, and B2B strategy, among others. My expertise includes search and display advertising, digital ROI, mobile marketing, social media, and Facebook advertising. I also have experience with Google Analytics, CRM, data analysis, lead generation, and understanding consumer buying behavior. Additionally, I am skilled in performance marketing, and user journey visualization, and have a solid understanding of ATL (Above The Line) and BTL (Below The Line) campaigns. For further discussion, I can be reached at 9891766553

Experience

15 yrs 11 mos

Total Experience

2 yrs 10 mos

Average Tenure

4 yrs 2 mos

Current Experience

Splice ply

Sr. Head Marketing

Mar 2022 – Present · 4 yrs 2 mos · Delhi, India · On-site

Analyse brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”.
Establish performance specifications, cost and price parameters, market applications, and sales estimates.
Measure and report performance of all marketing campaigns, and KPIs.
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices, and tactics requirements and skills
Proven working experience as Brand Manager or Associate Brand Manager
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with the latest trends and marketing best practices
Made strategy for (digital and ecom both), PR agencies, and execute on pan India level
Evaluate and report on the performance of all campaigns vs. objectives
Identify key trends and insights, and develop campaigns to better connect with the target market and increase conversion.
Review new technologies and keep the brand at the forefront of developments in digital marketing.
Social media strategy| SMM | SMM strategy
Identify key trends and insights, and develop campaigns to better connect with the target market and increase conversion, planning and executing some strategies for B to B, D to C, and B to C markets and on the campaign level.
Manage exhibitions and increase brand visibility.

Market AnalysisDigital MarketingBrandingBusiness PlanningBusiness Strategy

Acro paints limited

Digital Marketing Manager

Feb 2020 – Feb 2022 · 2 yrs · Noida, Uttar Pradesh, India

 Made strategy for (digital and ecom both) , PR agencies and execute on pan India level
 Strategic planning of the brand’s social media channels driving growth.
 E-commerce CPC campaign handling on seller platform.
 Increase the brand’s digital audience by designing exceptionally innovative and engaging marketing campaigns.
 Evaluate and report on performance of all campaigns vs. objectives
 Identify key trends and insights, and develop campaigns to better connect with the target market and increase conversion.
 Review new technologies and keep the brand at the forefront of developments in digital marketing
 PR Marketing on Pan India level
 Social media strategy| SMM | SMM strategy
 Analysis the market and build the strategy on campaign & PR level.
 App Marketing |App analytics | App strategy
 Netcore (CRM) strategy for App & Website both
Identify key trends and Insights, and develop campaigns to better connect with the largest market and increase conversion, planning and executing some strategies for B to B and B to C market as well .

Westway electronics ltd.

Brand Manager

Apr 2015 – Jan 2020 · 4 yrs 9 mos · Noida, Uttar Pradesh, India

Monitor all Projects including, Digital ,Designing and Content
Building Digital Strategy, E-commerce strategy, PR strategy from scratch
Building all development strategies according to updating, hacking, plugging, integrating
Daily management of posts on Social Media channels - Twitter, Facebook &LinkedIn, Instagram
Engagement with users & prospective customers
Using Google Analytics, Webmasters tools & Google tag manager
Facebook campaign to gather more likes, reviews & selfies to generate buzz amongst customers' friends & family
Tracking leads conversion with sales team
Direct Marketing & Advertising Strategy
Research, market analysis, online metrics, customer analysis
Identify key trends and Insights, and develop campaigns to better connect with the largest market and increase conversion, planning and executing some strategies for B to B and B to C market as well .
Responsible for Strategy, Optimization and Management of Paid and Earned Media Channels.
Regularly conduct online channel reviews to determine new acquisition opportunities and recommendations for incremental acquisition activity
PPC campaign management, optimization & expansion and performance assessment
PPC keyword creation, implementation & expansion
Maintaining CPA and all related activities

Adwik group

Sr.SEO/SMO Executive

Dec 2011 – Apr 2015 · 3 yrs 4 mos · Noida, Uttar Pradesh, India

Key Responsibilities:
1. Responsible for pay per click campaign (search, display, re-marketing & Google merchant center).
A. Manage pay per click campaigns across several verticals including: education, retail, travel, real estate, health, beauty, credit cards, affiliate marketing and ecommerce sites.
B. Lead Based Adwords Account with up to Rs.15Lakh Monthly Budget.
C. Utilize compelling ad copy, Google Adwords editor, A/B testing, exact phrase vs. broad matching, day-parting, negative keywords, etc. to identify and correct poor performers.
2. Responsible for all the Digital Marketing initiatives (SEO/SMO/SEM). Also taking care of co-ordination between the IT and Marketing team for quick implementation of all digital marketing related work.
3. Developed Strategies for SEO & Social Media Channels to make them go hand in hand with Paid Search.
4. RTB (programmatic buying) Campaign Planning, Management and Reporting.
5. Responsible for Re-targeting for CPS campaign like: lenskart and Expedia (South-east Asia).
6. Responsible for e-mail marketing.
7.Facebook paid marketing (likes ads, ctw, post promotion, video views, lead generation, app installation and apps engagement campaign etc...)
8. Facebook Re-targeting Campaign management...
9. Responsible for Project Management for digital marketing, Client Interaction. Project Coordination with Clients, Developers, Designers & Management.
10. Managing all aspects of SEO, SMO and SEM Activities, Reporting & Analysis
11. Successfully ran SEM, Facebook, Display, GDN, YouTube & Remarketing campaigns.
12. Coordinated to implement new website design.

Ntt data

Senior Executive

Sep 2010 – Nov 2011 · 1 yr 2 mos · Gurugram, Haryana, India

Worked out some UK projects as per client requirements .
Understanding user requirements, mapping them to system requirements and incorporating changes in IT projects as required, use share point software, Project Reporting and Monitoring.

Ntt data services

SEO/SMO analyst -Executive

Mar 2010 – Nov 2011 · 1 yr 8 mos · Gurugram, Haryana, India

Key Responsibilities:
I was focused completely on SEO & SEM campaign execution on Google, Google Adwords & Yahoo Search Ads. It helped in developing strong foundation for SEO & SEM.
On-page optimization (meta tags, image optimization and linking structure optimization, url structuring – website architecture, initiating).
Off-page optimization (search engine submission, directory submission, classified ad posting, article submission, blog submission, blog commenting, social bookmarking, video submission, forum posting, press release distribution and reporting).