Jan 2024 – Present · 2 yrs 5 mos

• Leading Amazon Ads communications - recommendations, insights and educational content on channels - Emails, Texts, WeChat, Ads Console and Seller Central. We serve mutliple tech teams and marketers to send billions of notifications with high TPS and low latency to millions of advertisers every week.

Jan 2023 – Dec 2023 · 11 mos

• Key Job Responsibilities
• 1) Lead teams of 30+ engineers working on E-commerce Catalog Syndication services.
• 2) Lead product design, development, security, operations and launch.
• 3) Partner with Product Leads, Legal and the broader Amazon organizations to build features for our US merchants.
• 4) Drive architectural and software quality improvements across my team and the broader Catalog organization.
• 5) Hire and develop engineers through interviewing, coaching and mentoring. Conducted 20+ interviews.
• 6) Influence product roadmap. Recommended 10+ new feature enhancements & experimental initiatives.
• 7) Conduct performance assessment for 15+ developers across multiple teams.
• 8) Build and enforce team productivity improvement mechanisms.
• Key Product Launches
• 1) Buy With Prime Catalog Syndication - Enabled small & large segment merchants (>1 million catalog items) to syndicate their product catalogs from cloud providers (Amazon, Shopify, Salesforce etc.) to offer Buy with Prime feature on their DTC website.
• 2) Catalog Core Bulk Operation Capabilities - Enabled merchants to efficiently perform large-scale asynchronous catalog bulk operations (Prime Auto-Enablement, Large Updates, Deletes, Price Resets etc.).
• 3) Buy With Prime Catalog Enterprise APIs - Enabled large-segment merchants (>1 million catalog items) to perform catalog syndication via APIs allowing integration with their native DTC website systems for more flexible customization needs.

Feb 2019 – Jan 2023 · 3 yrs 11 mos

• Key Job Responsibilities
• 1) Lead multiple teams of 10+ engineers working on E-commerce Catalog Syndication services, Order services & core platform components.
• 2) Lead product design, development, security, operations & launch.
• 3) Partner with Product Leads and the broader Amazon Organization to build features for our global merchants & shoppers.
• 4) Drive architectural and software quality improvements across my team and the broader Catalog organization.
• 5) Hire and develop engineers through interviewing, coaching and mentoring. Conducted 50+ interviews.
• 6) Influence product roadmap. Recommended 20+ new feature enhancements & experimental initiatives.
• 7) Conduct performance assessment for 10+ developers.
• 8) Build and enforce team productivity improvement mechanisms.
• Key Product Launches
• 1) Buy With Prime Catalog Syndication - Enabled small & medium segment merchants (<100k catalog items) to syndicate their product catalog from Amazon to offer Buy With Prime feature on their DTC website. See: https://buywithprime.amazon.com/knowledge-center/catalog
• 2) Amazon Explore Order Management - Lead Amazon Explore integration with Amazon Seller Central to enable merchants to sell off Amazon channel merchandize via Amazon Ordering system. Technologies involved Android, AWS Lambda, Dynamo DB, IOT, Cognito, GraphQL, Java, React, Redux.
• 3) Amazon Alexa Skills APL Platform - Led development of Alexa Presentation Language (APL) core platform components to enable skill developers to create highly engaging, feature-rich, and flexible visual Alexa skills for any device with display. AWS S3, Java, DDB, Redshift. See: https://developer.amazon.com/en-US/docs/alexa/alexa-presentation-language/apl-document.html
• 4) Amazon Alexa Skills Metrics - Led design & development of APL usage metrics to enable product leads to collect data of APL feature usage and recommend future enhancements.

Jun 2017 – Feb 2019 · 1 yr 8 mos

• Key Job Responsibilities
• 1) Collect requirements from Product leads.
• 2) Implement code to develop features, enforce security mechanisms and operations monitoring.
• 3) Design low level system architecture.
• Key Software Deliverables
• 1) Personalization Platform Validation System - Designed and implemented a system to automatically validate the migration of a tier-1 service serving 10 billion requests/day with p9999 latency SLA < 10 ms and 150+ clients with zero downtime.
• 2) Personalization Platform Backfill System - Designed and implemented a backfill system to automatically fix missing data for a tier-1 service migration. Successfully backfilled 1.5 billion+ data entries for 400 million global users.
• Technologies involved AWS S3, SQS, SNS, Firehose, Java, Scala, Memcached, Oracle DB.