Shivam Saroha

Business Development Executive

Gurugram, Haryana, India4 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Proven track record in driving brand transformation.
Expertise in scaling offline diagnostics and retail verticals.
Led successful multi-channel marketing frameworks.

Stackforce AI infers this person is a Marketing and Business Strategy expert in the Healthcare and Fintech industries.

Contact

Skills

Core Skills

Growth StrategyBusiness StrategyMedia PlanningProduct ManagementDigital MarketingSalesMarketing

Other Skills

360 CampaignsAdvertisingAnalytical SkillsArduinoB2CBusiness-to-Business (B2B)Campaign StrategiesCampaignsCommunicationCopywritingCore JavaCross-functional Team LeadershipDashboard BuildingData AnalysisEmail Marketing

About

Shivam is a results-oriented business leader with a proven track record of driving growth, brand transformation, and operational scale. At Tata 1mg, he led Brand Identity, Experience, & Engagement for Diagnostics (200+ Cr/yr) & currently scaling Offline Diagnostics & Retail vertical, leveraging 3+ yrs of expertise. Previously at TVS Credit, he led diverse portfolios, including 2-W Financing & Payments.

Experience

4 yrs 3 mos

Total Experience

1 yr

Average Tenure

2 yrs 8 mos

Current Experience

Tata 1mg

2 roles

Growth (Offline Diagnostics & Retail)

Promoted

Sep 2024 – Present · 1 yr 9 mos · Gurugram, Haryana, India

Private Label & Generics growth
Market expansion of Collection Center network
Doctor Channel development for new revenue stream
Multi-channel marketing frameworks to elevate Retail Pharmacy and Offline Diagnostics business performance

Marketing StrategyGrowth strategyBusiness StrategyPnL ManagementNew Market Expansion

Brand Marketing (eDiagnostics)

Sep 2023 – Aug 2024 · 11 mos · Gurugram, Haryana, India

New User Acquisition: Implemented growth strategies to drive consistent acquisition at scale
Brand Building: Led salience and imagery campaigns to elevate brand trust
Media Strategy: Planned, phased, and optimized ATL & BTL spends (INR 2Cr+)
360° Campaigns: Orchestrated integrated brand campaigns with TOI, Humans of Bombay, MOM, and TV9 across CRM, digital, PR, print, and TV to strengthen brand credibility

360 CampaignsMedia PlanningGrowth strategyP&L Management

Tvs credit services ltd.

Business Planning (Retail)

Jun 2022 – Jun 2023 · 1 yr · Chennai, Tamil Nadu, India

Payment digitization initiatives to unlock operational efficiencies, reduce transactional friction, and elevate omnichannel customer experience
Orchestrated growth levers in the two-wheeler loan vertical, driving disbursement velocity, asset quality enhancement, and market penetration
Performance management frameworks, aligning KPIs with strategic imperatives to drive workforce productivity
New product development (3-wheeler loans) by identifying whitespace opportunities and delivering scalable, market-aligned financial solutions

Microsoft ExcelBusiness StrategyResearchProduct MarketingUser Experience (UX)Tableau+5

Crescendo global

Digital Marketing Intern

Jun 2021 – Jul 2021 · 1 mo

Led digital brand growth through strategic social media marketing, UX enhancements, SEO/SEM, and competitor-driven campaigns to boost visibility and user engagement.

AdvertisingGoogle AnalyticsDigital MarketingSearch Engine Optimization (SEO)Social MediaKeyword Generation

Sureti imf pvt. ltd.

Sales And Marketing Intern

Apr 2021 – May 2021 · 1 mo

Spearheaded client acquisition by leading targeted outreach, customizing insurance solutions, and driving competitive marketing strategies across digital channels.

B2CCommunicationNegotiationMarketing StrategySales

Nessbot

Marketing Project

Nov 2020 – Feb 2021 · 3 mos · Gurugram, Haryana, India

Led market segmentation, B2B partnerships, and distribution strategy while driving data-backed marketing campaigns and innovative product solutions for surface sanitization in India.

Sales PresentationsCampaignsProduct LaunchBusiness-to-Business (B2B)Marketing