Apr 2016 – Jan 2018 · 1 yr 9 mos · Mumbai Area, India

• Headed the UX Design and Brand Expressions of the Faasos : Foodx Family. I was brought to guide for the best practices in Ui/Ux and become the eyes and the mouth of the users.
• Worked for Tectonic Shift in the UX of Food - Tech Industry.
• Lead the product design team for new products and user
• experiences in food delivery & discovery - The Foodx app due for launch in June 2018. Also, reforming the overall brand strategy of the Faasos family and the customer experience by supporting Brand Design & Visual Design of the Organization. I further helped our organization understand what our customers value, bring the Insights and Strategy that will increase customer Experience & satisfaction.
• Focusing on new enterprise products in food delivery.
• Driving transform culture from engineering to design-driven
• Helping create an overall vision, then diving into selected projects along with VPs
• Ensuring happiness and job satisfaction of designers, Also
• Delivering great products on schedule.

Jan 2015 – Jan 2016 · 1 yr

• Collaborated on new initiatives - Commercial rental spaces - UX & product development.
• Successfully Launched & initiated the new Housing brand. During my 2 years in organisation I cemented the brand Housing Experience & spearheaded the major brand campaign & strategy.
• Acting as brand guardian, keeping senior management, colleagues and partners on track in implementing and further developing brand.
• Know more about the Brand Housing launch : https://housing.com/oldblog/2015/03/03/look-up-world/
• I won many awards under CMO Asia awards like Best new brand, Emerging brand & Marketing campaign of the year award. I also managed the thinking & execution process and supervised the creative strategy for Design & Marketing. Created Launch & product films and other motion design content for Social & Digital, provided best practices, guidelines and assets to bring brand to life within the ui & ATL media advertising campaign.
• Led & formed the design team to support the creative strategy and campaigns for Housing Social & Digital Marketing content.
• Worked closely with many teams including product, researchers, marketing personnel and creatives to ensure that company's brand values and image are followed consistently; Developed right messaging, brand assets & guidelines for design & every touchpoint.

Nov 2013 – Jan 2015 · 1 yr 2 mos

• Managed the OLD Housing brand & work towards the formulation of new brand strategy.
• Also managed the brand PR, digital/social Marketing, content development & creative strategy of Housing during this time.
• Implementing and further developing our go to market strategy incorporating market knowledge and learnings from each of our current and future partnerships.

Dec 2012 – Nov 2013 · 11 mos · London, England, United Kingdom

• Worked closely with leading Banks , Corporates & Government services like Jetking, Mumbai Police and Percept ( Sunburn ) to identify benefits & communication strategy for key audiences of the brand. Designed & Developed strategic brand experiences like Banking communications, Interaction Design strategy and Environmental Spaces.

Mar 2011 – Feb 2012 · 11 mos

• Primary Projects : Museum design - Gandhi Experience Centre, Space & communication Design of Museums. Product Identity & Packaging of the Family of products for Virbac animal health, France.

Jun 2010 – Jan 2010 · 7 mos · Bengaluru Area, India

• The business strategy game - WarRoom for Mahindra & CNBC. Project Commissioned through Studio BROADVISION, Bengaluru.

Jun 2009 – Jul 2009 · 1 mo

Jan 2005 – Jan 2010 · 5 yrs