Shradha B

Product Designer

Bengaluru, Karnataka, India10 mos experience

Key Highlights

Led impactful UX projects in healthcare and gaming.
Achieved significant improvements in user engagement metrics.
Strong foundation in user research and product design.

Stackforce AI infers this person is a User Experience Designer with expertise in Healthcare and Gaming industries.

Contact

Skills

Core Skills

Product DesignUser Experience DesignBranding & IdentityUx Research

Other Skills

Adobe XDAgile MethodologiesAnalytical SkillsAnalytical thinkingBlitzllamaCard SortingCodaCommunicationConsumer BehaviorCross-functional CollaborationsCustomer Journey MappingDesign SystemsDesign ThinkingEmpathy MappingEvaluative Research

About

During my time at university, I realised I wanted to do work that added value to my personal and professional life while exploring my creative side. That’s when I discovered User Experience Design :) UX pushed me out of my comfort zone. I could be creative, think critically, have meaningful conversations, gain new perspectives, build empathy, and dive into psychology and business. I started out as a UX Researcher, where I learned how powerful user insights are in solving problems. Later, I transitioned into Product Design, where I’m leveraging my research skills and designing the best solutions for users. Outside work, I’m passionate about self-growth, health, photography, fashion, and… well, life ✨

Experience

10 mos

Total Experience

5 mos

Average Tenure

Current Experience

Pharmeasy

Product Design

Jun 2024 – Dec 2024 · 6 mos · Bengaluru, Karnataka, India · Hybrid

PharmEasy (B2C), a healthcare platform with 25M+ users. I led key projects such as:
A. Redesigned order cancellation and reorder flow. Achieved 3k+ increase in additional orders MoM & an 𝗔𝗥𝗥 𝗼𝗳 ₹𝟯.𝟰 𝗖𝗿.
B. Revamped the NPS experience. 𝗘𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗮 𝟲𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 in NPS, up from 55%.
C. Improved 𝗣𝗵𝗮𝗿𝗺𝗘𝗮𝘀𝘆'𝘀 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 to strengthen trust & brand recognition by adding trust markers, confidence boosters, informative tags, personalization & brand storytelling.
Thyrocare is a diagnostics lab (B2B). I primarily worked on it's franchisee model. Led key projects like:
A. Designed a feature for franchisee owners called 'Home Collections by Thyrocare'. Led to a 15% increase in new orders & an 𝗔𝗥𝗥 𝗼𝗳 ₹𝟱 𝗖𝗿.
B. Redesigned the Marker Test validation flow to prevent false reports & reduce cancellations for pregnant women. 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗰𝗮𝗻𝗰𝗲𝗹𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝟱% 𝘁𝗼 <𝟭%, 𝗿𝗲𝗰𝗼𝘃𝗲𝗿𝗲𝗱 ₹𝟭.𝟴𝗟 𝗠𝗼𝗠 & contributed to an ARR of ₹22L.
C. Designed end-to-end solutions, developed UI components, and collaborated with design leads, talked to the users, collaborated with PM's, Engineers, and Business to ensure smooth handoffs and integrate feedback seamlessly.

Product DesignUser Experience DesignUser ResearchInformation ArchitecturePrototypingUser-centered Design+3

Hike

2 roles

Associate UX Researcher

Jun 2023 – Oct 2023 · 4 mos

Shaped experiences for a 5M+ audience in real-money gaming ecosystem.
A. Revamped website, boosted conversions by +5%
B. Optimised App onboarding, achieved 𝟴𝟮% 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗶𝗻 𝗴𝗮𝗺𝗲𝗽𝗹𝗮𝘆 𝗿𝗮𝘁𝗶𝗼 from 75%, by enhancing 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻.
C. Conducted generative and evaluative research (𝘀𝘂𝗿𝘃𝗲𝘆𝘀, 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀, 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 & 𝗳𝗶𝗲𝗹𝗱 ‎‏‏‎‏‏𝘀𝘁𝘂𝗱𝗶𝗲𝘀) to uncover user pain-points.
Emphasised user-centricity through journey maps, personas and infographics in the reports to ensure ‎‏‏‏‏findings resonate across the organisation.
Collaborated closely with PMs, Designers, and fellow UXR's to align objectives, moderate sessions, and translate user nuances into actionable insights.

UX ResearchUser ResearchUser InterviewsUsability TestingDesign ThinkingCommunication