Shradha Verma

Business Development Executive

Singapore, Singapore15 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in Account Based Marketing for Banking sector.
Led World Insurance Report 2016 with extensive global interviews.
Strong background in digital marketing and brand management.

Stackforce AI infers this person is a Marketing and Business Development expert in the Fintech and Insurance sectors.

Contact

Skills

Core Skills

Account Based MarketingMarketing StrategyDigital CommunicationsProject ManagementBusiness AnalysisBusiness DevelopmentBid ManagementMarket Research

Other Skills

AnalyticsBrandingBudget planningBusiness StrategyCRMCompetitive AnalysisConsultingContent creationCost analysisDigital MediaDigital campaignsDigital marketing strategyEmployee EngagementEvent ManagementKPI tracking

About

Experienced professional with a demonstrated history of working in diverse profiles in the information technology and services industry. Skilled in Account Based Marketing, Marketing Strategy, Market Research, Project Management, Pre-sales and Business Development. Strong consulting background with an MBA focused in Marketing from Symbiosis International University.

Experience

15 yrs 1 mo

Total Experience

15 yrs 1 mo

Average Tenure

15 yrs 1 mo

Current Experience

Capgemini

6 roles

Account Based Marketing - Banking Industry Lead

Promoted

Aug 2021 – Present · 4 yrs 10 mos · Singapore

Account Based Marketing Lead for Banking Industry
Devising marketing strategy for top 5 Strategic Banking Accounts
Drive ABM objectives by aligning with account's strategic priorities
Marketing Advisor to Global Account Executives
Design yearly account specific marketing plan including activities such as - Digital campaigns, Branding, Digital Media, Targeted Social Media Campaigns, Webinars, etc
Managing long-term brand perceptions: Understand how business is perceived and create a positive and permanent disposition among client executives using various marketing tools
Pursuit Marketing: Run customized pursuit specific targeted campaigns and establish brand positioning as per the scope of Capgemini's offering wrt deal and sales cycle
Positioning: Drive initiatives to enhance relationships among client CXOs with corresponding top executives
Account Penetration: Achieve greater demand for more diverse portfolio of services within the target client executives

Account Based MarketingMarketing StrategyDigital campaignsBrandingDigital MediaTargeted Social Media Campaigns+1

Marketing Manager

Aug 2020 – Aug 2021 · 1 yr · Singapore

Marketing & Communications for Asia:
Responsible for driving marketing activities for Asia Market Unit
Design digital communications for internal and social media consumption
Organize virtual / in-person external networking & marketing events (e.g. Singapore Fintech Festival)
Strategize & publish high-value, quality internal marketing artefacts, podcasts, videos, blogs and print content

Marketing activitiesDigital communicationsNetworking eventsContent creationMarketing StrategyDigital Communications

Transition Manager

May 2019 – Aug 2020 · 1 yr 3 mos · Singapore

Transition Manager – Client Facing
Develop operational processes for smooth transition from Europe to Singapore
Ensure resource adherence to standard operating procedures as defined within Capgemini
Measure and track KPIs to ensure compliance with stated contracts
Resource Capacity planning and track adherence to planned budgets

Operational processesKPI trackingResource capacity planningProject ManagementBusiness Analysis

Bid Manager

Jul 2016 – Apr 2018 · 1 yr 9 mos

Business Analyst & Bid Manager – Global Financial Services Insurance BU, Pune
Drive sales documents such as Request for Proposals (RFPs) for Capgemini clients
Assist the sales team in closing deals by preparing strategic sales documents

Sales documentsRequest for Proposals (RFPs)Strategic sales documentsBusiness DevelopmentBid Management

Consultant

Promoted

Jan 2012 – Jul 2016 · 4 yrs 6 mos

Strategy Analyst, Strategic Analysis Group - Market Intelligence team, Hyderabad
Project Manager of World Insurance Report 2016
Drive engagement and participation of global SME network and conduct CxO level interviews (total 180+ global interviews, maximum in the report’s then 9-year history)
End-to-end project management including analysis right from scoping document, mind map, document structure, story boarding till finalizing the report
Design and collaborate to develop first iPad app for World Insurance Report 2016
Design and implement the digital marketing strategy (twitter) to enhance thought leadership branding
Authored multiple white papers (published externally)
Authored World Insurance Report 2015 spotlight
Led a team to analyze Efficiency Model for Non-Life Insurance industry for the World Insurance Report, 2014
Market research and analysis for internal consulting and strategic projects
Responsible for training and mentoring new analysts and interns in the team

Project ManagementMarket IntelligenceDigital marketing strategyWhite papersMarket Research

Associate Consultant

Apr 2010 – Jan 2012 · 1 yr 9 mos

Business Analysis, Technology Development and Integration(TDI) Operations Team, Pune
Mapped forecasted costs with planned budgets for cost centres by analyzing trends in business growth
Analyzed short-and long-term resource demand-supply trends for budget planning

Business AnalysisCost analysisBudget planning

Radio one

Live Project

Jun 2009 – Aug 2009 · 2 mos

Branding, business tie ups, Research and Event Management
 Voucher tie ups with businesses like Smokin Joes Pizza, Rajdhani restaurant (pan India), Lakme beauty salon, Le Meridien Hotel, Big Bazaar, Naturals Ice cream(pan India),Papa Johns Pizza
 Branding: Creating Visibility, Creatives
 Tie ups with Event Management companies like: LiveWire, Enigma Events.
 Competitive Analysis in the target markets (Pune and Mumbai)
 Part of event organization Team for Tuborg Fun starter nights, ROCC and Radio One Party Launch- Desi Grooves

BrandingResearchEvent ManagementMarketing Strategy

Reliance communications

Summer Internship

Apr 2009 – Jun 2009 · 2 mos

Market Research and Business Development for Reliance Internet High Speed Datacard
 Identified the most prospective retail outlets for effective product placement, Conversion Rate: 70%
 Comprehensive analysis of Competition and consumer behaviour to arrive at the most attractive marketing strategy
 Gap identification in the distribution processes through Channel member performance audit
 Appreciation Letter from the company for the work done.

Market ResearchBusiness Development