Dec 2018 – Feb 2020 · 1 yr 2 mos · Pune Area, India

Jun 2018 – Dec 2018 · 6 mos · Pune Area, India

• Handling Content Strategy for SRKay and its allied brands (ScrumStart and SCIKEY)

Aug 2017 – May 2018 · 9 mos · Mumbai Area, India

• Key Result Areas:
• Devising schemes for overall marketing architecture and creating a decision tree to rationalize marketing plan execution
• Managing the digital marketing for the clients, ensuring achievement of Return on Investment (ROI) and reporting on achievements
• Drafting the marketing calendar including digital marketing and content strategy and periodic events like product launch
• Cross functional collaboration with client and media outlets for press releases
• Writing and presenting strategic recommendations client’s top management for digital marketing and other Marcom initiatives
• Creating strategic Search Engine Marketing and social media direction to optimize online presence for maximum exposure and increase revenue
• Leading a team of Digital Marketing experts to design and deliver corporate website against tight deadlines:
• This included refresh branding; optimizing user journeys; increasing flexibility and functionality to increase website traffic; raising brand awareness and brand positioning, including events / offline campaigns
• Reporting to Management about the impact of press releases and Television appearences through media monetring tools like Meltwater and Meltwater Engage
• Supporting the management team for attending trade shows, conferences and other marketing events
• Overhauled Digital and Social Media strategy for two manufacturing clients to create more aggressive, data-driven targeting approach
• Created an e-mail newsletter for client engagement plan and lead nurturing which resulted in a 30% increase in the contact database
• Highlights
• Building the content department of writers and editors from scratch by being involved in hiring process from interview to offer stage for cleints
• Define content strategy, create timelines and segmentation of requirements
• Engaged with platforms to hire freelance content creators to build immediate content pipeline

Apr 2015 – Aug 2017 · 2 yrs 4 mos · Nagpur Area, India

• 1. End - to – End responsibility of ideating to editing and publication of the Monthly Newsletter –Pulse
• 2. End- to -End management of two Online International contests (InfoCepts Tableau Global Contest
• and InfoCepts MicroStrategy Global Contest)
• 3. Strategizing, Planning, Execution and coordination of Marketing plans
• 4. Set milestones and review them periodically and track the progress
• 5. Conducting regular Communication Audits for external and internal communication plans
• 6. Coordinate with various departments and practices and vendors for their requirements and
• execution
• 7. Handling all the event based communication(Both external and internal related to the event)
• 8. Running social media marketing and email marketing campaigns
• 9. Handling external contestants queries with appropriate responses
• 10. Writing the whole contest websites, marketing collateral and emails
• 11. Communication Audit for all the official internal and external communications related to the
• events
• 12. Leading the communications team for planning and executing all the communication requirements
• 13. Language Review of the branding artifacts created for the events

Nov 2013 – Apr 2015 · 1 yr 5 mos · Nagpur Area, India

• Create, Edit, and write Documents like Case Studies, Website Content, Corporate Blogs, White papers, User manual etc.

Apr 2012 – Nov 2013 · 1 yr 7 mos · SEZ Mihan, Nagpur

• Handling All SEO Activities, Web Marketing campaigns for Enterprise Mobility Solutions, BI applications created by KloudData labs.handling Marketing Activities with HUBSPOT tool.
• Participating in preparing web content along-with case studies, whitepapers, reports. Working in conjunctions with Pre-sales teams for all content research. Handling different Social Media Channels (Facebook, Twitter)for SMO activities ( you tube video marketing), Participating in creation of invites and email marketing for corporate webinars, etc

Jun 2011 – May 2012 · 11 mos · Nagpur Area, India

• Creating SEO Optimized Web Content for On page optimization, Writing Key word optimized articles for Article and content marketing, Creating Press releases to target niche audience,Corporate Blogging for user and customer engagement, Copy editing and quality check for client related content for Social Media Marketing etc..

Dec 2007 – Jun 2011 · 3 yrs 6 mos · Nagpur

• 1. Leading a team of content writers and ensuring work management within the team 2. Copy editing, quality checking of the written content for keyword Optimization. 3. Writing Articles (Ezine standards), Blogs, Press Releases
• for local and overseas clients (using White Smoke writing tool 4. Article marketing for Link Building on several article directories (manual submissions as well as with tools like AMA and Unique Article
• Wizard).
• 5. Content re-writing for creating and executing Link Wheels on various web properties, (Wordpress, Blogger, Hub Page, Ezine, Squidoo etc.)
• 6. Creating Business Pages on social sites like (scoot.com, yelp.com).
• 7. Writing Reviews for marketing and branding clients businesses.
• 8. Blog Commenting, Directory submissions.
• 9. Mobile Directory submissions, Paid submissions, Press Release Submissions
• 10. Social book marking (manual and with tools like Only Wire, Social Marker)
• 11. The other activities here included visiting Engineering and Management Colleges and Conducting campus interviews and recruitment drives for Engineering and Management students in different Indian cities.

Oct 2005 – Nov 2007 · 2 yrs 1 mo · Nagpur Area, India

• Responsibilities: 1. Data entry work in given formats.
• 2. Training new recruits in the data entry work.
• 3. Task allocations and supervising juniors.
• 4. Maintaining the weekly activity reports.