Mar 2021 – Sep 2021 · 6 mos · Toronto, Ontario, Canada

Mar 2019 – Mar 2021 · 2 yrs · Toronto, Canada Area

• Accountable for the measurement, analysis and reporting on marketing strategies, programs, campaigns and demand creation activities against business goals and marketing priorities
• worked on building Contact Strategy architecture
• Was a part of one record per customer across several identifiers
• Partner with modelling team consisting of data scientists and solve complex business problems related to retention and churn
• Collaborating with Business teams and Data Analytics leaders to drive attribution analyses, predictive analytics, hypothesis-driven testing (e.g., A/B Testing) to measure the performance of marketing programs, campaign products and channels against an integrated customer experience
• Track and build data storyboards around response rates and ROI on marketing programs

Aug 2018 – Feb 2019 · 6 mos

• Providing technical leadership across a broad range of data analysis functions
• With extensive use of structured query language (SQL) and Tableau, I was responsible for data modelling, dashboard design, data storytelling, data quality and profiling
• Worked as a Consultant to provide value for internal partners by building data models, dashboards and value-added insights
• Accountable for evaluating existing processes and providing guidance and recommendations to enhance look and feel of data analytics
• Designed, developed, manipulated, and maintained financial reporting systems; interpreted data that influence and drive decisions

Jan 2018 – Jul 2018 · 6 mos

• Involved in Contact Centre analytics
• Generating Insights for enriching customer experience
• Developing Sustainable solutions through analytical models through different tools
• Text Analytics

Oct 2016 – Feb 2017 · 4 mos · Mumbai Area, India

• Predominantly involved in applying advanced Machine Learning Algorithms to solve Hilton's Grand Vacations problem statement / requirement
• Developed Sales Propensity Model for HGV's Japanese Timeshare customers using techniques like
• Logistic Regression, Rank ordering, Decision Tree techniques like CART, Random forest etc
• Provided suggestions and recommendations to capture data which can be useful for further
• analysis

Oct 2015 – Sep 2017 · 1 yr 11 mos

• Involve in Insight generation, Predictive Analytics, Business Strategy, Consultative selling, Business analysis in advanced analytics space
• Well Adept at multiple stakeholder management and project management methodologies
• Collaborated and coordinated directly with the development team and delivered required analytical reports within project timelines without impact on cost / budget

Mar 2014 – Sep 2015 · 1 yr 6 mos

Nov 2012 – Feb 2014 · 1 yr 3 mos