Shruthi Venugopal — Co-Founder

Hi, I’m Shruthi, the founder of Poochkoo, previously Floap. We’re redefining the pet care ecosystem in India with a commitment to creating a world where pets and their families experience unmatched care, love, and inclusivity. Our journey began with a dream to do more for the pet community. Today, we’ve grown into a dynamic team of 40, serving over 15,000 customers in Bangalore, Pune and Hyderabad, with state-of-the-art pet care facilities and caregivers who embrace limitless care for pets. As an entrepreneur, I lead with empathy, fostering authentic connections and driving transformational growth. I’m always looking to staying equipped to scale our mission and build a purpose-driven organization that delivers value not only to customers but also to every stakeholder involved. My personal and professional journey has been enriched by challenges and triumphs. Whether it’s bringing people together through Poochkoo and its events like Paws & Applause or promoting emotional recovery and inclusivity, I’m passionate about initiatives that make a meaningful impact. I believe that success goes beyond metrics—it’s about creating meaningful impact, inspiring trust, and building a better world for people and pets alike. Let’s connect if you’re passionate about pet care innovation, inclusivity, or creating transformational growth stories. Together, we can make a difference!

Stackforce AI infers this person is a leader in the pet care industry with a focus on inclusivity and transformational growth.

Location: Bengaluru, Karnataka, India

Experience: 13 yrs 6 mos

Skills

Digital Marketing
Customer Acquisition
Admissions Counseling
Student Outreach

Career Highlights

Founder of Poochkoo, redefining pet care in India.
Led a team of 40, serving over 15,000 customers.
Advocate for inclusivity and emotional recovery.

Work Experience

Poochkoo - For Love of All Pets

Founder & CEO (2 yrs 1 mo)

FLOAP - For Love of all Pets

Founder (8 yrs)

GE Healthcare

Marketing Manager (11 mos)

iNurture Education Solutions Pvt. Ltd.

Assistant Manager - Digital Marketing (1 yr 8 mos)

Alliance University

Admissions Officer (2 yrs 6 mos)

Career Launcher

Part Time Associate (5 mos)

Alcon Laboratories, Inc.

Human Resources Trainee (1 mo)

Ringfeder Power Transmission

Company Representative (0 mo)

Education

Business Administration and Management at Stanford University Graduate School of Business

IIM-B | NSRCel Goldman Sachs 10000 Women at Indian Institute of Management Bangalore

Master's degree at Welingkar Institute of Management

Bachelor of Business Management (BBM) at Garden City College, Bangalore

Shruthi Venugopal

Co-Founder

Bengaluru, Karnataka, India13 yrs 6 mos experience

Highly Stable

Key Highlights

Founder of Poochkoo, redefining pet care in India.
Led a team of 40, serving over 15,000 customers.
Advocate for inclusivity and emotional recovery.

Stackforce AI infers this person is a leader in the pet care industry with a focus on inclusivity and transformational growth.

Contact

shruthi.venugopal@poochkoo.com LinkedIn

Skills

Core Skills

Digital MarketingCustomer AcquisitionAdmissions CounselingStudent Outreach

Other Skills

Paid Search marketingSearch Engine MarketingData AnalyticsSocial Media MarketingStudent Admission OutreachInterview CoordinationPromotional Literature CreationHigher EducationEducational LeadershipTeachingCurriculum DesignCurriculum DevelopmentE-LearningResearchSoft Skills

About

Experience

13 yrs 6 mos

Total Experience

2 yrs 7 mos

Average Tenure

2 yrs 1 mo

Current Experience

Poochkoo - for love of all pets

Founder & CEO

Apr 2024 – Present · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

Floap - for love of all pets

Founder

May 2018 – Present · 8 yrs · Bengaluru Area, India

Ge healthcare

Marketing Manager

Aug 2016 – Jul 2017 · 11 mos · Bangalore

Inurture education solutions pvt. ltd.

Assistant Manager - Digital Marketing

Dec 2014 – Aug 2016 · 1 yr 8 mos · Bengaluru Area, India

Responsible for driving Paid Search marketing initiatives (Search Engine Marketing)
Lead planning, campaign design, execution, measurement, and optimization of search engine marketing initiatives to further rapidly growing businesses
Drive customer acquisition for the company via digital marketing
Manage all planning and execution of online marketing programs, including setup, monitoring, reporting, analysis and Optimization.
Responsible for data and analytics teams to develop and evolve marketing reporting dashboards and analyze individual campaign performances
Provide regular performance updates to business owners and serve as the channel owner in making recommendation
Responsible for social media, search engine marketing, media buying and media placement
campaign performances

Paid Search marketingSearch Engine MarketingDigital MarketingCustomer AcquisitionData AnalyticsSocial Media Marketing

Alliance university

Admissions Officer

Jun 2012 – Dec 2014 · 2 yrs 6 mos · Bangalore

Initiate student admission outreach programs by coordinating and communicating with the high schools, institutes, and independent counselling communities.
Responsible for connecting with students in various regions across the nation and outside for admission counselling
Scheduling and conducting interviews and campus tours and serving as the main point of contact related to admissions
Creating and leading admission outreach initiatives, and creation of promotional literature for the admissions office.
Responsible for application review, evaluating potential applicants, scrutinising the applications and student interviews

Student Admission OutreachInterview CoordinationPromotional Literature CreationAdmissions CounselingStudent Outreach

Career launcher

Part Time Associate

Dec 2011 – May 2012 · 5 mos · Bangalore

Responsibilities included online and telemarketing, managing educational events and conducting follow ups on the success.Also served as college representative for CL Educate in Garden City College.