Jan 2024 – Apr 2025 · 1 yr 3 mos

May 2022 – Dec 2023 · 1 yr 7 mos

• Contextual Data Platform:
• Managed a platform for advertisers and publishers to create and manage contextual ad campaigns.
• Worked on features to create auto-segments creation, manage changelog, and auto-deactivation of the campaign.
• Managed a catalog of brand-safety, IAB, and custom industry-specific contextual segments for off-the-shelf usage.

Apr 2021 – Jun 2021 · 2 mos · Mumbai, Maharashtra, India

Jun 2019 – May 2022 · 2 yrs 11 mos · Bengaluru, Karnataka, India

• We have built a platform for influencers to build their community and for brands to get vetted influencers and gauge the impact of their influencer marketing campaign through quantifiable insights.
• We aim to solve 2 major problems that any brand or agency faces while working with influencers.
• 1)How to calculate ROI for influencer marketing.
• 2)How to search, connect, and manage workflow seamlessly while working with influencers.
• I work mainly on the operations side of this startup, which involves products as well as client management. Getting to the root cause of the client's problem and solving it with technology to make their life better is my goal. Onboarding clients(brand and influencers), market research, feedback calls, handling technology epics and building MVPs using my coding knowledge are my daily activities.

Jun 2017 – Jul 2020 · 3 yrs 1 mo · Bangalore Urban, Karnataka, India · On-site

• Product Development:
• Handled $7M/month worth of campaigns with 5 ms bid response time by developing the ad bidder servers
• Reduced skipped workflow from 11.7% to 0.1% by designing new and robust workflow execution engine
• Managed 4TB+ GDPR compliant data generated daily, which empowered data scientists to build models
• Built a tool worth ~$3M, for a US pharma company, used to detect compliance issues in US pharma ads
• Leadership Roles:
• Designated as the youngest Scrum Master among 200 people and adopted Agile methodology in the team
• Increased uptime by 5.26% by reducing deployment time from 2 to 3 hrs to one-click, as the DevOps Lead
• Recognition
• Received the Best Innovation Award for reducing issue debug time from 15 minutes to less than a minute
• Qualified out of 200+ employees for the Emerging Manager Program aimed at training the future leaders
• Won the Best Rookie Award for the work amongst the 40+ new joiners at the MIQ Annual event, Ignite’17
• Training and Onboarding:
• Guided 6 interns as a mentor for their onboarding and helped all of them to bag a Pre-Placement Offer
• Conducted hands-on interactive training sessions for 30+ new hires on AWS tools and cloud architecture

Jun 2016 – Dec 2016 · 6 mos · Bengaluru Area, India · On-site

• ▪ Built an analytics tool to get insight for web ads served.
• ▪ Helped in calculating the view time of ad and ranking pages and users based on their activities.
• ▪ Able to classify IPs as bots that saved the ad cost spent on them.
• Enhanced Maybelline and Travelodge ads insight by building a tool for ad view time and heatmap
• Built a tool to handle 3.9k queries daily by 100+ analysts to extract the Twitter feed for campaigns
• Received an appreciation email from the firm’s CTO and eventually bagged a Pre-placement offer

May 2015 – Jul 2015 · 2 mos · Aurangabad Area, India

• Designed a project to optimise the electricity usage in the plant using automated lights control. The prototype developed a projected saving of 50+units per bulb per year.