Shweta B

Business Development Executive

Hyderabad, Telangana, India7 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Achieved 20% improvement in marketing performance.
Expert in leveraging Excel and Power BI for data analysis.
Multilingual with a proactive, results-driven approach.

Stackforce AI infers this person is a Data Analyst with expertise in Marketing and ESG reporting.

Contact

Skills

Core Skills

Data AnalysisMarket ResearchEsg ReportingMentoring

Other Skills

Administrative AssistanceAdvertisingClient Relationship ManagementCloud ComputingCompetitive BenchmarkingConfidentialityCross-functional CollaborationCustomer EngagementDashboardsData AnalyticsData CollectionData ModelingData PreparationData QualityData Standards

About

Hey, I am Shweta, a results-oriented data analyst with a proven track record in leveraging advanced analytical tools like Excel and Power BI to drive data-informed decisions and optimize business strategies. With expertise in market research, competitive benchmarking, and client engagement, I have successfully enhanced marketing performance by 20%, delivered actionable insights, and contributed to strategic planning for global markets. Multilingual and a quick learner, I am adept at adapting to new tools and methodologies to stay ahead in a dynamic industry landscape. I have attended workshops on AI and ChatGPT applications in Excel, further refining my ability to integrate cutting-edge technologies into data analysis. Passionate about creating value through innovation and data-driven strategies, I bring a proactive, detail-oriented, and results-driven approach to every initiative.

Experience

7 yrs 3 mos

Total Experience

2 yrs 5 mos

Average Tenure

3 yrs 4 mos

Current Experience

Publicis groupe

Associate data analyst

Feb 2023 – Present · 3 yrs 4 mos · Banglore

Conducted comprehensive market research, including competitive benchmarking, to analyse industry trends, competitor strategies, and consumer behaviour, providing strategic insights for IT services.
Developed and maintained advanced Excel dashboards to track marketing KPIs, leading to a 20% improvement in campaign tracking efficiency and a more data-driven marketing strategy.
Delivered actionable insights through detailed data analysis, supporting informed decision-making on marketing strategies, product offerings, and International market studies
Worked closely with cross-functional teams to align marketing strategies with organisational goals, optimising resource allocation and channel mix to drive campaign effectiveness.
Provided macroeconomic insights to senior leadership, identifying potential impacts of policy changes and trends on business operations and market positioning.
Collaborated with developers to ensure data accuracy and completeness for reliable reporting, enhancing the overall performance of marketing campaigns.
Presented findings and recommendations to key stakeholders, strengthening client engagement and supporting business development efforts.

Market ResearchCompetitive BenchmarkingExcelData AnalysisData VisualizationCross-functional Collaboration

Straive

Data Analyst

Oct 2020 – Feb 2023 · 2 yrs 4 mos · Chennai, Tamil Nadu, India

Led comprehensive data analysis to identify ESG trends, risks, and opportunities for clients, supporting data analysis for strategic decision-making and experience with large data volumes.
Acquired and processed data from multiple sources, maintaining high-quality ESG reporting standards and identifying key insights to inform client strategies in environmental and market analysis for actionable insights
Created and presented detailed reports and dashboards using advanced Excel, facilitating data visualisation and clearer communication of insights to internal and external stakeholders.
Defined and tracked key performance indicators (KPIs), generating insights that directly contributed to sustainability initiatives and strategic planning
Applied statistical methods and tools, including POWER BI and Advanced Excel, to uncover actionable insights from large, complex datasets, enhancing decision-making processes
Collaborated with cross-functional teams to improve data pipelines and reporting structures, ensuring alignment with industry standards and client-focused analytics.

Data AnalysisESG ReportingExcelPower BIStatistical MethodsCross-functional Collaboration

Insights ias banglore

Mentor

Feb 2019 – Sep 2020 · 1 yr 7 mos · Banglore

ganised and facilitated onboarding programs for new mentees, ensuring successful integration, engagement with the institute’s initiatives and Market research Analysis
Designed and executed tailored support plans, improving mentee participation and retention by 30%, showcasing client relationship-building skills and Client Relationship Management
Coordinated group activities to foster collaboration among mentors and mentees, creating a supportive environment conducive to learning and development.
Conducted regular follow-ups with mentees, tracking their progress and providing constructive feedback, aligning with engagement and performance metrics.
Prepared and delivered presentations to management on the effectiveness of mentor-mentee programs, contributing to ongoing improvements, client satisfaction,lead Generation Strategies and Performance Analysis.

MentoringClient Relationship ManagementPresentation Skills