Shweta Balachandran

Product Manager

Tamil Nadu, India7 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led cross-functional teams to drive product success.
  • Achieved 46% revenue growth through strategic marketing.
  • Innovated social media presence for enhanced engagement.
Stackforce AI infers this person is a Product Manager with expertise in Consumer Goods and Digital Marketing.

Contact

Skills

Core Skills

Product ManagementProduct DevelopmentDigital Marketing

Other Skills

Adobe Creative SuiteAdobe IllustratorAdobe PhotoshopCADConcept DesignContent ManagementCustomer JourneysCustomer ServiceDesign ProcessDesign ThinkingInDesignIndustrial DesignMarket ResearchMicrosoft ExcelMicrosoft Office

About

Data driven product manager with experience in handling functional teams. A team player with strong ability to communicate constructively with engineers, designers, stakeholders and business audience. I have a strong appreciation for the big picture with a good attention to detail.

Experience

7 yrs 8 mos
Total Experience
1 yr 6 mos
Average Tenure
4 yrs
Current Experience

Caratlane - a tata product

2 roles

Product Manager

Promoted

Apr 2025Present · 1 yr 2 mos

Associate Product Manager

Jun 2022Apr 2025 · 2 yrs 10 mos

Funskool

Product Manager

Apr 2021May 2022 · 1 yr 1 mo · India

  • Helped in growing product revenues by 46% across channels.
  • Managing and driving a cross functional team of designers, engineers, production and sourcing to ensure the success of the products.
  • Creating detailed, clear product requirements and working collaboratively with all teams.
  • Oversaw product development from inception to implementation.
  • Experienced in conducting a market study to identify trends, opportunities, competition and buyers needs. Presenting the analysis to management and
  • creating the product roadmap.
  • Accountable to ensure that the product is shipped and succeeds in the market.
  • Took ownership of customer feedback/escalations and worked with the team to
  • improve the product and plug the leaks.
  • Sharing with management insightful, clear and relevant analysed sales data that
  • could solve problems and create opportunity.
  • Fully managed and innovated the social media and e-commerce presence of
  • Funskool.
  • Ensured the performance of marketing campaigns by.monitoring and evaluating the data.
Digital MarketingProduct DevelopmentProduction planningVideo ProductionProduct Management

Hexapanels

Co-Founder

Sep 2018Nov 2019 · 1 yr 2 mos · Ahmedabad Area, India

  • We fabricate honeycomb sandwich composite material by bringing together the functionality of aerospace-tech and fresh aesthetics, which is perfectly suited for the Indian office and commercial interiors and surface applications. The material is strong, lightweight substitute to glass, wood and metal products and offers a wide range of benefits that saves time and money. We offer custom solutions and also sell through architects and independent designers.

Daily dump

2 roles

Social Media Consultant

Jul 2018Aug 2018 · 1 mo

  • I found that digital marketing efforts of DD was fairly haphazard without any set goals or
  • targets. There was a lack of understanding of the content types, new features and the planning process for content generation and posting. Social butterfly that I am, realized instantly that this is an area I
  • could definitely help with. I undertook the task of creating a digital marketing plan for DD with set goals and took over the various social media handles.
  • Visit ----> www.instagram.com/dailydumpcompost

Summer Intern

May 2018Jul 2018 · 2 mos

  • Worked closely with the founder on their Business plan and customer journey map. Designed a flat-pack pop-up shop for events, took over their social media which helped increased engagement.

Funskool india limited

Product Designer

Sep 2015Sep 2016 · 1 yr · Greater Chennai Area

V.i.p industries

Design Trainee

Jan 2015Jun 2015 · 5 mos · Mumbai, India

  • Research, Design and Development of a range of Business uprights for women. SKUs included cabin and medium size uprights, detachable laptop bag, fold-able shopping tote, detachable toiletry kit.

Mantra gold coatings

Design Intern

May 2014Jul 2014 · 2 mos · Chennai, India

  • Developed a range of laser cut brass articles for the puja room.
  • Worked with clients on a daily basis on their ongoing 'Samarpan'​ project.'Samarpan' is a project for transforming home puja room into holy shrines.
  • Designed their new showroom display on TTK Road, Chennai.

Education

Entrepreneurship Development Institute of India

Post Graduate Diploma in Business Entrepreneurhip — Business Entrepreneurship

Jan 2017Jan 2019

Dj academy of design

Batchelor’s Degree — Industrial Design

Jan 2011Jan 2016

Bharathiar University

B.B.M — Business Management

Jan 2012Jan 2015

D.A.V Sr. secondary school, Chennai

High School

Jan 2006Jan 2011

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