Shweta Pathak

Digital Marketing Specialist

Mumbai, Maharashtra, India16 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Recognized as one of India's Top 50 HR Influencers.
  • Awarded HR 40UnderForty Leaders by Jombay.
  • Expert in building Skills-Based Organizations.
Stackforce AI infers this person is a strategic leader in HR and Marketing with a focus on Employer Branding and Talent Management.

Contact

Skills

Core Skills

Thought LeadershipReputation CapitalEmployer Branding

Other Skills

Benefits NegotiationBrand DevelopmentBusiness DevelopmentCRMCompensationsConsultingContract RecruitmentCustomer Relationship Management (CRM)Digital MarketingEmployee EngagementEmployee RelationsEnglishExecutive SearchHR ConsultingHR Policies

About

Shweta is a senior business leader with diverse experience across Human Resources, Marketing, and Corporate Communications. Currently serving as Marketing Leader for India, she brings a unique perspective that connects people, brand, and business strategy. With a career spanning HR, Marketing, and Communications, Shweta has built a reputation as a leader who understands both people and brands. Today, as Marketing Leader for India, she draws on this multidisciplinary expertise to strengthen corporate reputation, enhance leadership visibility, and shape the organization’s Reputation Capital. By combining her HR foundation with expertise in branding and communications, she creates strategies that inspire employees, elevate stakeholder trust, and deliver sustainable business impact. Curious and future-focused, Shweta is particularly interested in learning and sharing best practices on building Skills-Based Organizations—an approach she believes is central to workforce agility and long-term competitiveness. She has been Awarded as one of the “HR 40UnderForty” Leaders by Jombay from a pool of over 650 professionals. For having leveraged social, technology and innovation in the course of doing exemplary work in leadership and organizational development after 4 rounds of assessments Business Stimulation, Behavioral event questionnaires & evaluation by eminent jury. She has been Recognized as: India's Top 50 HR Influencer by SHRM Web Wonder Women by the WCD Ministry, Government of India in collaboration with Twitter India and Breakthrough India Top 10 HR Influencer by ETHRWorld India’s Top 25 HR INFLUENCERS on Twitter Top 100 Human Resources and Recruiting Leaders (globally) to follow on Twitter India’s Top 10 Women Leaders in HR Shweta works with companies to help them improve their #Talent Branding, #EmployerBranding, #Talent Attraction, #EmployeeExpereince #Learning #Learner Experience #Recruitment Strategies #DigitalMarketing Strategy

Experience

16 yrs 2 mos
Total Experience
2 yrs
Average Tenure
3 yrs
Current Experience

Cornerstone ondemand

Marketing Leader, India

Jun 2023Present · 3 yrs · India

Kotak mahindra bank

Vice President Human Resources

Oct 2020Nov 2022 · 2 yrs 1 mo · India

Wit india (wit.in)

Partner (Pro bono)

Sep 2020Dec 2020 · 3 mos · India

Thought Leadership

Edcast

Assistant Vice President - Change & Engagement

Mar 2019Sep 2020 · 1 yr 6 mos · India

  • Enhance reputation capital & Brand Equity in the region.
  • Enhance visibility & followers.
  • Build a social media strategy to increase reach & engagement.
  • Enhance reputation capital through flagship studies – Learning Health Index (LHI) and curated events such as EdCast Expert Forum (EEF)
  • Increase our visibility through Thought leadership via speaker opportunities, articles, podcasts.
  • Build and engage with community.
  • Build a strong relationship with Partners, Associations and Networks.
  • Recommend event and marketing content calendar.
Thought LeadershipReputation capital

Sun pharma

Global Lead for University Relations & Branding

Mar 2017May 2018 · 1 yr 2 mos

  • Define, develop and execute Employer Brand strategies, recruitment marketing plans and innovations that excite the lateral & campus talent market.
  • Setting up and lead university relations function.
  • Representing the organisation in universities.
  • Organize various engagement programs, Leadership Talks / sessions.
  • Designing & Implementing a well-defined Internship Program.
Thought LeadershipEmployer Branding

Tmp worldwide

Account Director - Strategy & Talent Branding

Feb 2016Feb 2017 · 1 yr

  • Growing TMP India Business & helping clients build their Employer Branding Strategy.
Thought LeadershipEmployer Branding

Career consultant

Career Consultant

Jan 2012Jan 2016 · 4 yrs

  • Consulting assignments with Lafarge, IDFC Bank & some MNCs.
Thought LeadershipEmployer Branding

Deutsche bank

Resourcing- Global Market Centre

Jan 2011Aug 2011 · 7 mos · Mumbai

  • Responsible for full Resourcing Life Cycle – sourcing the best talent from diverse sources after identification of manpower requirements for new / existing Business.
  • Negotiate job offers including Compensation & Benefits.
  • Successfully anchored Super-Day Interviews for Corporate Finance team.
  • Directly involved in ramping up the strength of the Corporate Finance Team.
  • To effectively utilize different channels of recruitment (Internal referrals, Executive search firms & Job portals)
  • To manage and interact with recruitment consultants.
  • Assisted in developing new job summaries/descriptions for desks such as Corporate Finance, Global Credit, Global Markets Structuring, Capital Markets & Treasury Solutions amongst others in the GMC domain.

Marico limited

Corporate Human Resources - Talent Acquisition

Oct 2006Oct 2009 · 3 yrs · Mumbai Area, India

  • Responsible for Recruitments for CPB, IBG and Kaya in India & Middle East.
  • Recruitment Life Cycle- sourcing the best talent from diverse sources after identification of manpower requirements for new / existing departments.
  • Planning human resource requirements in consultation with heads of different functional & operational areas, organizing selection interviews and induction programs.
  • Executing the entire gamut of task in recruitment encompassing sourcing, screening, short listing, selection and appointment, etc.
  • Responsible for identifying recruitment sources and maintaining contact with eligible.
  • Candidates throughout the recruitment process.
  • Track and enhance recruitment process efficiency.
  • Develop and maintain good relationship with Recruitment Consultants and other agencies to ensure robust supply chain.
  • Campus Recruitment.
  • Responsible for negotiating job offers, including salary, benefits, etc.
  • Work with department managers in writing and placing job vacancy ads.
  • Understand the recruitment needs of internal customers, specific Job Profiles and person specifications in terms of knowledge, skills and Other traits required of various jobs.
  • Facilitate roll out and coordination of Corporate HR initiatives and programs.
  • Performance Management & Annual Appraisal (For BPO’s)

Teamlease

Consultant

Jan 2005Jan 2006 · 1 yr

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration (MBA) — HR

University of Mumbai

Bachelor of Commerce (B.Com.)

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