Aug 2017 – Jul 2018 · 11 mos

• Product Launches | Branding | Art Direction |Events | Team Management | Cafe interior Design | Print Media | Magazine Design | Packaging | UI-UX Of the company site | Blog Design | App Design

Nov 2016 – Aug 2017 · 9 mos

• Visual design lead encompasses multiple disciplines and I was employed for a wide range of projects.
• Me and my team created branding projects from the ground up, develop campaigns.
• Lead a team of designers, provide quality art and creative direction, and design apps, websites, and onsite digital experiences.
• Kind of Work I was responsible for
• 1) Product Launches
• 2) Branding & Art Direction
• 3) Events & Campaigns
• 4) Team Management
• Project Area I worked on
• 1) Physical Cafe interior Design
• 2) Print Media - Magazine Design, News Papper ADs, Hoardings
• 3) UI-UX Of the company site | Blog Design | App Design
• 4) Physical Product Development
• 5) POSM
• 6) Packaging Design from scratch
• 7) Media Presence
• Projects I Handled
• 1) Chefs Basket- Packing of Single Serve Sauce
• 2) Chef's Basket - Instant Pasta & Sauce Range Product development from packaging to it's Vusual identity
• 3) Chef's Basket - India's First Hummus Festival. It was a big success we tied of with several restaurant across Mumbai and asked them to use our hummus and create delicious recipe for the festival days and serve customer. The intention of the event was create the awareness of the hummus product in the market and get the feedback of our products before we sell our products in market.
• 4) Colonel & Co - Introduction of Indian snacks range. It's identity, packaging and development I was involved fully.
• 5) Great Gulf Food Event in Dubai 2017 & 2018 - It was a great pleasure to be a part of such event both the year and get international feedback on the newly introduced product packaging & design of our brand.
• 6) TVC Ads - It was great fun to be a part of such project lots of learning as this was something very new I was trying for the first time. I was glad company trusted me
• Been appreciate a lot for the event by our CEO & Co Founder for the events like - India's First Hummus Festival, Great Gulf Food Event 2017 & 2018.

Aug 2017 – Dec 2019 · 2 yrs 4 mos · Bengaluru Area, India

• Senior Product Designer (Sep 2019 - Dec 2019)
• I have been handling this role is of design end to end. Below mentioned points are the area of action for the present role:
• 1) Design Requirement to Design Handover to Developer.
• 2) Ownership of Projects (* Project is confidential until live).
• 3) Defining a UX process, Defining Guidelines for all platforms.
• 5) Maintaining track of projects and its deliverable
• 6) Using Google Analytics and FireBase for track data of the project on the process and the ones are live.
• Senior UX/UI Designer (Aug 2017 - Jun 2019)
• I report to the Product Head and am responsible for UX across web, m-web and mobile app (Android). Evaluate user requirements, collaborate with product managers and engineers, Illustrate design ideas using storyboards, process flows & sitemaps, design UI elements, develop mockups and prototypes that clearly illustrate how sites function. Present rough drafts to internal teams and key stakeholders. Sample projects worked on
• 1. New User Registration flow UI and paperless on-boarding - conducted user research, wire-framing, usability testing of critical pages, reduced # steps to 6 pages from 9
• 2. Introduction of e-Mandate- For a new user registering with us and setting up an investment with an e-Mandate Bank bank, monthly auto-deduction for payments is a big pain, hence this is purely digital and via net banking but is limited to 3 banks currently - HDFC, ICICI, and Axis. SBI is expected to come on board once TPSL confirms support. Mandate registration is instantly done in this case
• 3. SIP with Insurance - We have SIP with Insurance on individual schemes, in our platform, for Birla and Reliance AMC schemes. We want to offer the eligible ICICI and DHFL AMC schemes too in this feature. We want to offer a portfolio of SIP with Insurance schemes. It will have one scheme per AMC (Birla, Reliance & ICICI AMC) and will offer Rs 96 lakhs of free Term Insurance if the investor invests Rs 20,000 in each scheme.

Jan 2015 – Oct 2016 · 1 yr 9 mos · World Trade Center, Bangalore

• In Amazon, the role of UX designer was to be a creative, thoughtful and customer-obsessed user experience designer to help define the future of Indian online shopping for Amazon.in. Our primary focus was to create elegant and customer-focused designs that provide a superior retail experience working in close collaboration with business, product, technology, and design teams across international locations.
• I was Leading the Kindle, Books & Media Category. The Projects I lead
• 1) Books Category Landing Page Revamping.
• 2) Amazon Best Reads
• 3) Chetan Bhagat - One Indian Girl Book Launch. Also was been appreciated by Chetan Bhagat & His Team for the design.
• 4) Harry Potter Illustrated Book Collects Landing Page
• 5) Exam Central - The Identity to the Landing Page Layout designs.
• 6) Kindle Landing Page Re-Design
• 7) Kindle on Campus Campaign
• Also got the opportunity to be part of Cross-Platform Projects Like
• 1) Amazon Great India Sale
• 2) Raksha Bandhan Sale
• 3) Eid Sale Landing Page
• 4) Everything End @99
• 5) Behind the Scene of Saina Nehwal Sports Photoshoot
• 6) Amazon Now Youtube Ad - Motion Graphics.
• Responsibilities I was given
• Design a superior shopping experience.
• Define and achieve holistic product objectives.
• Collaborate with cross-functional teams like product managers, developers, and designers.
• Leverage available insights like customer feedback, site metrics, and usability findings.
• Develop conceptual diagrams, wireframes, detailed visual mockups, and prototypes.
• Ability to quickly turn around rigorous wireframes and mockups in an iterative environment
• A general understanding of how Design impacts Development (and vice versa), along with a knack for
• constructing dynamic, interactive designs that are technically feasible/prudent
• Strong awareness of common Usability methods and principles
• The ability to communicate complex, interactive design concepts clearly and persuasively across
• different audiences and varying levels of the organization

May 2014 – Sep 2014 · 4 mos · Bangalore

• Understand the brief from the marketing and Sales teams and transform them to tangible
• designs
• Participate and brainstorm in creative meetings to understand requirements and advise with
• Creative Ideas
• Develop game changing and innovative designs for Digital Marketing, Emailers and illustrations
• as well as support any advertising / brand initiatives.
• Knowledge of user-centered design principles to produce logical wireframes for Sales and
• Engagement event, stores and emailers.
• Demonstrate solid conceptual, visualisation, and communication skills during all phases of
• creative development from enquiry to delivery.

Feb 2013 – Oct 2013 · 8 mos · Kolkata Area, India

• Creating and delivering high-quality, on brand designs from initial concept through to delivery, working to a specific brief
• Creating innovative and commercially-effective campaigns, collateral, graphics, web pages and digital assets for a variety of technical audiences, to enhance the learning and development and communication experience and increase customer engagement across multiple touch points, with user experience at the core
• Working with peers and colleagues to evolve the Infrastructure Operations visual brand to meet the developing needs of the organization
• Managing the project life cycle from internal brief through to usability and build or print production
• Collaborating with Instructional Designer peers, related teams and other key stakeholders to drive best practice and learning for design