Jul 2022 – Feb 2023 · 7 mos · Pune, Maharashtra, India · Hybrid

• Joined as the youngest employee in the company, responsible for hiring across Sales, Growth, Member Experience, Operations, Insurance Relationship, and Claims teams.
• Developed and executed employee branding and Employer Value Proposition (EVP) strategies to attract high-velocity, young, and enthusiastic talent.
• Supported HR branding efforts by experimenting with diverse pull and push marketing tactics, including covert BTL outreach, to expand the talent pool.
• Organized and managed on-site recruitment drives for high-volume hiring needs.
• Contributed to scaling the sales team by 2x while managing multiple recruitment commitments.
• Completed a company-sponsored course on Employee Branding for TA professionals and applied learnings to enhance recruitment marketing campaigns.

Apr 2022 – Jul 2022 · 3 mos · Bengaluru, Karnataka, India

• Converted from intern to HR Associate after consistently exceeding performance expectations.
• Primarily supported the Talent Acquisition team while assisting Human Resource Operations (People Success) with key initiatives.
• Played a key role in launching employee engagement programs, grievance redressal, onboarding assistance, POSH training, and Learning & Development activities.
• Managed end-to-end recruitment for multiple teams including Wellness, Sales, Growth, Customer Success, and Technology.
• Trained senior team members to develop expertise in candidate outreach via outbound sourcing, direct sourcing, and job portals.
• Contributed to executive search and leadership hiring efforts, helping optimize processes to build a more organic talent pipeline for CXO roles.

Dec 2021 – Apr 2022 · 4 mos · Bengaluru, Karnataka, India

• Served as a shared resource between the People Success and Talent Acquisition teams, driving cross-functional HR initiatives.
• Led the implementation of the HRMS system (Zoho People) from scratch; smooth execution earned a ‘SuperNova’ recognition in the monthly townhall for outstanding performance.
• Collaborated with colleagues to optimize onboarding processes, enhance candidate experience, and improve employee engagement programs.
• Recruited for key roles within the Wellness and Growth teams, managing the full recruitment cycle.
• Independently coordinated with stakeholders and recruiting agencies to close open positions efficiently.
• Pioneered 100% direct sourcing to onboard a candidate for a niche tech role, contributing to the organization’s OKRs for cost-effective and efficient recruitment.
• Co-led the Learning & Development initiative alongside the manager to support organizational growth and employee skill enhancement.

Aug 2021 – Aug 2022 · 1 yr

Nov 2020 – Jul 2021 · 8 mos

Jan 2020 – Oct 2020 · 9 mos

• Curation and Marketing

Apr 2021 – Jun 2021 · 2 mos · Kolkata, West Bengal, India

• Focused on consumer behavior analysis and implementation of a revised social media strategy.
• Conducted market research to evaluate customer experience by contacting 300+ drop-case customers to understand their indecision in choosing Topsel.
• Scrutinized the consumer journey map to identify key friction points in the sales funnel.
• Findings contributed to an organization-wide restructuring and enabled the Sales Team to improve their target achievement.
• Suggested changes to the existing social media strategy, broadening marketing channels and experimenting with newer stimulus to enhance customer engagement.

Feb 2021 – Jul 2021 · 5 mos

• Served as the official spokesperson for the organization; authored and issued press releases to international agencies.
• Collaborated with international speakers and talent to enhance the organization’s credibility and global reach.
• Worked closely with the Embassy of the Islamic Republic of Afghanistan under a diplomatic contract to position them as stakeholders in key policy dialogues.
• Led and mentored a team of 14 interns to execute marketing strategies, streamline workflows, and maintain brand consistency.
• Oversaw digital outreach initiatives, resulting in a 70% increase in social media following during the tenure.

Dec 2020 – Feb 2021 · 2 mos

• Started as Social Media Coordinator and advanced to Marketing Consultant, collaborating with researchers and the Design Team to craft engaging, research-driven content.
• Streamlined cross-functional communication to improve public outreach and audience engagement across digital platforms.
• Promoted to Director for exceptional performance; led marketing strategy and oversaw content aligned with the think tank’s advocacy goals.

Jul 2020 – Sep 2020 · 2 mos · Kolkata, West Bengal, India

Jul 2019 – Jul 2020 · 1 yr · Kolkata, West Bengal, India

Oct 2019 – Nov 2019 · 1 mo · Kolkata Area, India

• Gained cross-functional exposure and trained in effective counselling of students and parents seeking enrollment for courses.
• Served as the official brand ambassador and engaged in partnership conversations with colleges for sponsorship tie-ups, primarily to enhance the firm's consumer base (as college students were our target market).
• Collaborated with the PR team on branding initiatives—creating posters and blogs.
• Conducted primary research to understand the consumer journey of our clients and students enrolled in competitor institutions to streamline marketing outreach and target the pain points expressed by students.
• Collaborated with the Placements Team of colleges to set up interactive workshops (online and offline) with our founder on topics such as 'How to Write Your Resume' and 'Where do you start when you want to Prepare for Further Studies.'