Siva Kumar Desetti

Product Manager

Bengaluru, Karnataka, India9 yrs 10 mos experience

Highly StableAI Enabled

Key Highlights

Over 7 years of experience in Product Management.
Expert in driving innovations in Ad Tech and FMCG.
Proven track record in leading cross-functional teams.

Stackforce AI infers this person is a Product Manager specializing in Ad Tech and FMCG with a focus on innovative solutions.

Contact

Skills

Core Skills

Product ManagementProduct LeadershipProduct StrategyProduct InnovationInternet Software

Other Skills

AI-driven optimizationPrivacy-first personalizationContextual targetingReal-time biddingCross-functional product executionecommmerceInterpersonal SkillsData-driven Decision MakingProduct Road MappingBusiness-to-Business (B2B)Optimization ModelsThought LeadershipCustomer RequirementsAdvertisingPresentations

About

Seasoned Product Manager with a rich background spanning over 7 years, adept at driving successful product deliveries within the dynamic realms of Ad Tech and FMCG industries. My journey has been marked by collaborative ventures with Supply Chain and E-commerce teams, shaping strategies before transitioning to spearheading innovative advancements within the DSP team at Adobe and the Ads Team at Amagi Media Labs. Currently immersed in the frontier of Ad Tech, I am passionately crafting pioneering solutions within the CTV and OTT spaces. My focus lies in sculpting cutting-edge technology to redefine the landscape, leveraging my extensive experience to create impactful products that resonate in the ever-evolving digital advertising ecosystem. Let's connect to explore how my expertise can drive innovation and elevate product landscapes in the digital realm.

Experience

9 yrs 10 mos

Total Experience

3 yrs 1 mo

Average Tenure

5 mos

Current Experience

Nielsen

Lead Product Manager

Jan 2026 – Present · 5 mos · Bengaluru, Karnataka, India · On-site

Product ManagementProduct Leadership

Amagi

2 roles

Principal Product Manager

Promoted

Apr 2025 – Jan 2026 · 9 mos · Bengaluru, Karnataka, India

Leading product strategy for Amagi’s global CTV advertising suite with a focus on marketplace growth, AI-driven optimization, and privacy-first personalization. Scaling revenue through innovations in contextual targeting, real-time bidding, and cross-functional product execution

Product StrategyAI-driven optimizationPrivacy-first personalizationContextual targetingReal-time biddingCross-functional product execution+1

Sr Product Manager

Dec 2022 – Apr 2025 · 2 yrs 4 mos · Bengaluru, Karnataka, India

Building the Future of AdTech for Streaming and CTV

Product InnovationProduct Management

Adobe

Product Manager

Jul 2021 – Dec 2022 · 1 yr 5 mos · Bangalore Urban, Karnataka, India · Hybrid

As the Product Manager overseeing the Adelaide Metrics integration with Adobe Ad Cloud DSP, I'm excited about two key use cases:
1. Attention Monitoring Tech Integration:
Enabling customers to measure campaign attention in real-time, enhancing ad effectiveness, and enabling data-driven optimizations within their ongoing Adobe Ad Cloud DSP campaigns.
2. Adelaide Prebid Segments for Attention:
Providing customers the ability to use attention-based segments from Adelaide within Adobe Ad Cloud DSP. This empowers precise targeting, ensuring ads reach audiences more likely to engage, thereby maximizing campaign impact and ROI.
These use cases demonstrate how our integration offers a streamlined approach to measure attention and leverage attention-based segments for more effective ad targeting and optimization.

Product ManagementInternet Software

Mondelēz international

3 roles

Product Manager

Jan 2020 – Jul 2021 · 1 yr 6 mos

As a product manager, I am responsible for the following:
1. Spearheading the development of pioneering digital capabilities aimed at transforming global product development and prototyping processes.
2. Crafting a comprehensive digital roadmap leveraging big data and artificial intelligence, strategically designed to expedite time-to-market, enhancing efficiency across the board.
3. Driving technology innovation initiatives and spearheading cutting-edge proof-of-concepts (POCs) for supply chain and research & and development functions on a global scale, propelling us towards the forefront of industry advancements.

Product ManagementInternet SoftwareProduct Innovation

Product Manager, Supply Chain and Ecommerce

Dec 2016 – Jan 2020 · 3 yrs 1 mo

1. Global Implementation of SAP PLM:
Orchestrated the seamless integration of diverse business applications worldwide to successfully implement SAP PLM. Ensured continuity of operations while enhancing efficiency through cohesive system connections.
2. Digital Supply Chain Roadmap for India Business:
Crafted and executed a comprehensive digital roadmap for India's supply chain, bolstering digital capabilities to minimize Days Inventory on Hand (DIOH) and optimize demand and supply forecasting. Maintained a keen focus on improving efficiency without compromising the Case Fill Rate.
3. Product Leadership for "Cadburygifting.in" Launch:
Directed the product development and launch of "Cadburygifting.in," Mondelez India's e-commerce platform. Led the conceptualization and execution phases, aiming to enhance customer engagement and drive sales through a user-centric online experience

ecommmerceProduct InnovationProduct Management

iTaste Management Trainee

Jul 2016 – Nov 2016 · 4 mos

Redesigned the Process for reporting the CTS (Compliance to Schedule) data for the Gum, Candy and Powdered Beverages plants to be automatically retrieved from SAP
Trained 4 Manufacturing plants (Induri, Sricity, Baddi & Malanpur) across India for SAP ECC usage to minimize manual errors and standardize the CTS reporting mechanism globally

Interpersonal Skills