Jan 2023 – Mar 2025 · 2 yrs 2 mos

Oct 2021 – Jan 2023 · 1 yr 3 mos

• Formulated and executed product & solutions positioning strategies for enterprise and channel solutions, aligning with company vision and customer needs.
• Led the launch of a new 55-page website, enhancing product positioning and brand identity.
• Collaborated with product, technical and sales teams for building 6 unique product offerings, collaterals such as flyers, decks, one pager memo and launching them.
• Developed unique selling propositions (USPs) and content across various platforms, including social media, websites, blogs, and case studies.
• Got published in 4 G2 reports as a niche player in various categories through customer advocacy and testimonials. Manage Gartner analyst relations.
• Generated over 300 MQL leads from Google Ads and 5+ SAL leads from the website in a month through effective digital marketing campaigns.

May 2019 – Oct 2021 · 2 yrs 5 mos · Pune, Maharashtra, India

• Marketing and building the compelling brand of Tech Mahindra in the energy and utility space. Enhancing positioning by creating USP and content on differentiated communication platforms and mediums like social media, website, blogs, POVs, case study, playbook, etc. Run end-to-end integrated global marketing campaigns for lead generation. Manage influencer, analyst relations. create customer advocacy by generating customer testimonials in AV/Text. Manage industry events end-to-end including brand visibility, engagement, lead generation, messaging and themes, design and communication, vendor and logistics management. Account-based marketing and program managing strategic initiatives.

Apr 2018 – Jul 2018 · 3 mos · Pune Area, India

• Technology Used: Oracle (Eloqua tool), Microsoft Excel
• Primarily did market research on Industry analysis, company analysis, competitors analysis, prepared Due deligence reports.
• Developed and implemented email marketing campaigns for two alliance partners to create awareness of offerings by them to internal employees.
• Handled sales support operations: gathered data and analyzed campaign reports.

Jun 2016 – May 2017 · 11 mos · Greater Nagpur Area

• Handling M. Electrical online presence. Introduced company to IndiaMart.com and online tendering using token.
• Understanding the material requirement and dealing with vendors to get best quotation.
• Marketing of Transformer oil filtration business all over Maharashtra.

Aug 2011 – May 2014 · 2 yrs 9 mos · Pune/Pimpri-Chinchwad Area

• Technology Used: Vision (SunGard proprietary language), UNIX, Shell Scripting, Perl Scripting and Autosys for automation.
• Understanding the project requirements then designing, Unit testing and implementing the project.
• Atomization of the reports as per the client requirement and handling production failures at run time execution.
•  Ability to forecast error in data which resulted as an added project (cost and Hours)
•  Received appreciation from client for completing priority issue in record time of 12 hours.

Dec 2009 – Aug 2011 · 1 yr 8 mos

• Technology Used: C language on UNIX platform, Bug fixing on IBM Rational ClearQuest and Coverity tool
• Created Ethernet-Bridging module through Simple Management Interface (SMI) for adding, deleting and modifying bridge and bridge ports on interfaces.
• I was 1st who identified flaw in error handling mechanism that just reported occurrence of error but didn’t mentioned type and cause of error. I was appreciated by clients and team for designing error handling mechanism which would then reflect type and cause of error.
• Preparation of Design document then coding accordingly to fulfill functional specifications as per business requirements and then to prepare Unit Test Plan.

Feb 2009 – May 2009 · 3 mos

• Technology Used: Photoshop, Flash, HTML
• Designed the site for their product IndiaBizClub.com by gathering information about product from clients.
• Main requisite was understanding client’s ideas and present them in appealing visual way via Photoshop.