Dec 2021 – Present · 4 yrs 5 mos · Dubai, United Arab Emirates · On-site

• Developed the mobile app’s Design System in Figma for both Android and iOS.
• Provided reusable components to streamline the design process.
• .Conducted usability testing, UX audits, and user interviews to improve user experience.
• Produced detailed, storytelling-driven documentation and reports for management.
• .Addressed a multi-cultural audience with multi-language support.
• Design System Creation:*
• Developed the Design System for RTA Dubai's mobile app using Figma.
• Documented all components, detailing their properties, variants, and spacing.
• Provided reusable components to support a team of six designers.
• Managed the Design Portal, updating and adding new components regularly.
• Enhancing User Experience:*
• Conducted usability testing on RTA's internal and external products.
• Performed UX audits and heuristic evaluations to improve product usability.
• Created clear user flows to optimize RTA services.
• Research and Testing:*
• Established straightforward usability testing protocols.
• Led user interview sessions in the UX lab to gather feedback.
• Moderated usability testing sessions to understand user interactions.
• Reporting 'Documenting'*
• Prepared reports like Usability Testing Reports, Heuristic Evaluation Reports, User Manuals, and
• Design Proposals.
• Used storytelling techniques to present findings effectively to management.
• Fostered Team Collaboration:*
• Worked closely with the design team, initiating weekly collaboration meetings to improve
• communication and project alignment.
• Facilitated knowledge sharing and coordinated design efforts to ensure consistency across all
• projects.
• Encouraged a collaborative environment that enhanced team productivity and creativity.
• Data Visualization 'Dashboard Design'*
• Driving data visualization at RTA by creating user-centric dashboards that enable faster, data-
• driven decisions.

Jan 2021 – Dec 2021 · 11 mos · Cairo, Egypt

• Built and launched Fawry’s Design System, enabling faster prototyping and improving UI consistency across teams
• Redesigned the multi-payment flow for POS devices, streamlining the checkout experience and minimizing user errors.
• Improved the third-party e-commerce payment method, aligning the interface with Fawry’s brand and simplifying user journeys.
• Delivered responsive UI designs for dashboards, checkout modules, and mobile interfaces using Adobe XD and Figma.
• Applied the full UX process (research, wireframing, testing) to enhance digital payment workflows, resulting in a 25% decrease in bounce rate.
• Collaborated with product, engineering, and business teams to ensure alignment with KPIs such as checkout success rate, task completion time, and error rate reduction.

Aug 2020 – Jan 2021 · 5 mos · Cairo, Egypt

• Led the UI/UX redesign for Bobyan Bank’s iOS mobile app, improving visual consistency and usability.
• Redesigned the ATM interface for Bobyan Bank, enhancing visual clarity and aligning it with the bank’s digital ecosystem.
• Conducted user research and stakeholder interviews for the Z-Laundry mobile app (Egypt)
• Worked closely with a team of experienced designers, contributing to multiple product streams and co-facilitating design sprints.
• Ran strategic workshops, including Value Proposition Canvas sessions, to align product features with user and business needs.
• Delivered high-fidelity mockups and prototypes in Figma, ensuring a smooth developer handoff and consistent platform experience.

Nov 2019 – Jul 2020 · 8 mos · Dubai, United Arab Emirates

• Conducted usability tests, heuristic evaluations, and benchmarking analyzes on apps and refrigeration products, and presented findings and design recommendations to product managers, designers, and engineers that led to a 40% increase in productivity.
• Redesigned the SAI government website to match customers' needs.

Jan 2019 – Oct 2019 · 9 mos · Giza Governorate, Egypt

• Working as a UI/UX Designer and Front-End Developer.
• improve my skills to follow-up the UX process [Product Definition - Product Research - Persona - User Interview - Plan - Wireframe - Prototypes - Test]
• Create a web app From Scratch by using adobe XD, create an amazing prototype then convert it to code.
• by using "HTML5 , CSS3, SASS , Jquery , javascript "
• Working with smart template engine " Pug js'.
• Working with task runner "Gulp"

Jun 2018 – Jan 2019 · 7 mos · Egypt

• Working as a UI/UX Designer & Developer.
• improve my skills to follow-up the UX process [Product Definition - Product Research - Persona - User Interview - Plan - Wireframe - Prototypes - Test]
• Create a web app From Scratch by using adobe XD, create an amazing prototype then convert it to code.
• by using "HTML5 , CSS3, SASS , Jquery , javascript "
• Working with smart template engine " Pug js' .
• Working with task runner "Gulp"

Apr 2017 – Mar 2018 · 11 mos · Beni Suef Governorate, Egypt

• UI/UX Designer & Developer
• working for more than 5+ web projects from scratch to delivery it for programming.
• strat project from scratch as a wireframing and prototype.
• solving problems to make it easy.
• convert it to coding by using "CSS3, HTML5, Jquery, and javascript".
• improve my skills in UX Design.
• working with industry trends and content management systems “ Wordpress ” .
• working for a big e-commerce website .

Feb 2015 – Sep 2015 · 7 mos

Jan 2015 – Apr 2017 · 2 yrs 3 mos

• working as UI/UX designer
• Product an awesome Responsive template for the web and mobile.
• creative thinker with experience in user experience definition and user interface design.
• using adobe photoshop and illustrator.
• convert the design to code by using "HTML, CSS3 , JQUERY, and Bootstrap"