Dec 2024 – Mar 2025 · 3 mos

• Wanted to give my life partner and newborns something priceless...time, attention, care, and the kind of presence that says, I’m here. Fully. Completely.

Sep 2024 – Nov 2024 · 2 mos

• Made time for myself. For well-being. For indulging in new art forms. For words—writing them, reading them, letting them shape me. Reflecting - For pausing long enough to hear my thoughts.

May 2022 – Aug 2024 · 2 yrs 3 mos · Bengaluru, Karnataka, India · Hybrid

• MoEngage is a B2B customer engagement platform that helps businesses like Airtel, JPMC, Flipkart, Oyo, SoundCloud, and Domino's personalize communication across inbound and outbound channels on web, mobile, and TV to drive growth and retention.
• Key contributions @MoEngage
• + Owned 40% of high-value product areas (Campaign Management, Inform, Admin).
• + Led Settings UX revamp (19 modules) with CPO and Tech Leads, resolving 5 years of debt.
• + Spearheaded 2 Design OKRs (UX Audit, Design Culture) across multiple design pods.
• + Drove 50-60% of the interview process, hiring 5+ designers and 1 researcher.
• + Managed a 2-designer pod in a dotted-line capacity, overseeing UX for 5 product pods.
• + Launched a Design System with 10+ UI components.

Oct 2020 – Apr 2022 · 1 yr 6 mos · Bengaluru, Karnataka, India · Remote

• OkCredit is a Fintech company offering a digital bookkeeping app that helps small businesses and shop owners manage their accounts and track transactions easily.
• Key contributions @OkCredit
• + Designed experiences for Bookkeeping and Lending products.
• + Boosted activation rate by ~1% over 6 months in a row, activating ~1.5M users.
• + Elevated payment UX, leading to a $54K surge in merchant transactions.
• + Launched a Content Design System with 15+ content patterns
• + Managed 3 UX-writers in a solid-line capacity, shaping UX for 2 products.

Nov 2017 – Sep 2020 · 2 yrs 10 mos · Bengaluru Area, India · Remote

• Tala.co is a Fintech company providing microloans to underserved populations in emerging markets through a mobile app. It has consistently been recognized on Forbes' Fintech 50 list for eight years and CNBC's Disruptor 50 list for five years.
• Key contributions @Tala
• + Crafted the UX for Tala's lending products across 4 emerging markets.
• + Improved task completion time and success rate of the loan application form by 2x or more.
• + Increased loan acceptance rates by 30% by addressing trust and clarity issues for low-tech users.
• + Optimized KYC metrics, achieving improvements of 3% to 9%.
• + Led UX writing strategy for the Indian market.
• + Rebuilt the design system in Figma, transitioning from Sketch.

Feb 2017 – Jul 2017 · 5 mos · Mumbai Area, India · On-site

• GreyAtom was an EdTech startup offering onsite programs in emerging technologies like Data Science, IoT, AR, and VR. Their offerings included both services and an in-house cloud-based software product, Commit.Live.
• Key contributions @GreyAtom
• + Crafted UX for the company website and Commit.Live product.
• + Interviewed users, designed interactions, and validated designs for Commit.Live.
• + Improved business conversions, trust, and engagement on the website.
• + Instituted a data-driven and experimentation-focused design process.

Nov 2015 – Dec 2016 · 1 yr 1 mo · Mumbai Area, India · Remote

• Customer360 was acquired by Interactive Intelligence (NASDAQ: ININ) in November 2015. At ININ, I crafted the UX for PureCloud, a B2B cloud-based customer relationship software. I designed the UX for two products—PureCloud Track and PureCloud Documents—helping contact centers unify channels (phone, email, chat, social) for better customer and employee engagement.
• Key contributions:
• + Defined information architecture, wireframes, prototypes, and visuals.
• + Conducted guerrilla and user testing to optimize the design.
• + Led cross-functional sessions to drive ideation and UX creation.
• + Collaborated with development teams to ensure design accuracy.

Jan 2015 – Nov 2015 · 10 mos · Mumbai Area, India · On-site

• The new year brought a new role at Customer360, where I took on the responsibility for the UX team and its deliverables.
• Key responsibilities:
• + Collaborated with management to define scope, use cases, and scenarios.
• + Reviewed deliverables to maintain interactive and visual consistency.
• + Developed use cases, high-level requirements, and conceptual diagrams.
• + Ensured the UX team stayed 3-4 weeks ahead of the development team.

Mar 2014 – Dec 2014 · 9 mos · Mumbai Area, India · On-site

• Customer360 is a B2B customer engagement software for contact centers, enabling multi-channel communication via email, social media, live chat, video chat, and in-app messages.
• Key contributions:
• + Led design end-to-end
• + Conducted user research, defined information architecture, user flows, and user stories.
• + Created low to high fidelity prototypes with InVision, MarvelApp, and HTML/CSS/JS.
• + Worked with developers to ensure user-centric workflows and feature consistency.
• + Developed scalable UI components for web and mobile.
• + Guided engineers on iteration-friendly frontends, reducing friction and speeding up release cycles.

Apr 2011 – Feb 2014 · 2 yrs 10 mos · Navi Mumbai · Hybrid

• + Crafted and developed 30+ websites.
• + & more — 2D, 3D, Photography, Graphic, Print, Frontend, Backend etc
• Folio of those old days
• http://shomu-cgmaster.blogspot.in/
• Project responsibilities varied—from handling entire projects to focusing on specific parts. Most of my work involved UI design and development for CMS, e-commerce, and portfolio sites. I also experimented with photography, 2D animation, gesture drawing, and mentoring company employees.