Jun 2024 – Apr 2025 · 10 mos · Bengaluru, Karnataka, India · On-site

• Developed an Automated Subscription Renewal Flow, automating draft creation, approvals, notifications, and legal document generation with HyperStart, cutting manual efforts by 80% and increasing efficiency by 75%.
• Developed a Project Tracking Module similar to Trello, featuring interactive visualizations and workload tracking.
• Enabled real-time project tracking and management with Rocketlane integration, reducing capital leakage by 40%.
• Migrated a legacy ASP.NET web app to a React-based frontend, ensuring backward compatibility with the existing system. Developed reusable components, optimized hooks, implemented authentication and role-based authorization, and set up a multi-region deployment from scratch to production, enhancing user experience and maintainability.
• Developed a scalable Real-time Notification Service, enabling seamless event-driven alerts for usage monitoring, payment reminders, and transactional notifications, handling 100K+ notifications per month.

Oct 2023 – Jun 2024 · 8 mos

• Developed a Workflow Designer Module, enabling customers to design comprehensive promotional campaign workflows for different customer segments using a drag-and-drop interface.
• Built a Email Template Designer, tailored for promotional campaigns, allowing customers to design templates via a drag-and-drop editor. Integrated Shopify, enabling dynamic product injection from stores into templates.
• Integrated Shopify with the system by developing a Shopify App and a microservice to facilitate customer account linking, data synchronization, and automated journey tracking with action execution.
• Developed a Microsite for Cadbury’s ThisAdIsMyStore campaign, allowing users to register, create store, generate catalogs, and purchase item via QR code scanning, achieving remarkable outcomes with 5 million visits, engaging over 200,000 users, and involving more than 50,000 stores.

Aug 2021 – Sep 2023 · 2 yrs 1 mo

• Developed a DIY Dashboard Module, an interactive drag-and-drop designer enabling rapid analytics and data exploration with a visual query builder and customizable chart generation.
• Optimized the Cross-Channel Dashboard by migrating REST to GraphQL and optimizing the AdDailyFacts table with indexing and partitioning, reducing page load time from 8s to 1s.
• Developed a Real-time Customer Support System using WebSockets for instant query resolution.
• Integrated Azure Vault into the CI/CD pipeline, centralizing secrets and enabling dynamic configuration injection during Jenkins deployments.
• Built a Task Management Module (similar to JIRA) for tracking marketing tasks, with effort logging, role-based access, and automated notifications, enhancing efficiency and reducing costs by 75%.
• Developed multiple SDKs for authentication, session management, and model generation for third-party ad APIs (Google, Facebook, Snapchat), ensuring seamless microservice integration.
• Developed a Spend Confirmation Module, allowing customers to configure budget limits across campaigns and take proactive actions when thresholds are exceeded, optimizing ad spend and prevent overspending.
• Automated Invoice Generation, from draft creation to client approval, with payment gateway integration.
• Developed an Invoice Generation Module, automating draft creation with accurate GST application based on client location and category, along with client approval, payment QR code generation, and confirmation.

Feb 2021 – Jul 2021 · 5 mos

• Played a significant role in the enhancement of the Campaign Assistant, an AI-driven module dedicated to generating insightful analyses of campaign performance.
• Integrated OAuth 2.0 and JWT-based authentication into the DeltaX API and Web App.
• Engaged in GIT source control processes, ensuring code integrity and collaboration.