Sourabh Chowdhury

Partnerships Manager

Mumbai, Maharashtra, India5 yrs 1 mo experience
Most Likely To Switch

Key Highlights

  • 50M+ content reach and branding acumen.
  • Finalist/Winner at top national challenges.
  • Built a pipeline of 200+ companies.
Stackforce AI infers this person is a B2B marketing professional with expertise in strategic partnerships and content creation.

Contact

Skills

Core Skills

B2b MarketingStrategic PartnershipsContent CreationSocial Media MarketingMarketing StrategyBusiness DevelopmentCareer Development

Other Skills

AdsenseBengaliBrainstorm FacilitationBrand ManagementBudget ManagementCamera OperationCampaign ExecutionCampaignsCareer CounselingCareer Development CoachingCareer ManagementClient RelationsCoachingCommunicationConsumer Behavior

About

👋 Hi, I'm Sourabh — a marketer, storyteller, and creator who thrives at the intersection of strategy, branding, and digital innovation. A sales-bred marketer with 50M+ content reach, branding acumen, and global ideation wins—shaping consumer perception and conversion at scale. Right now, I’m diving deep into the world of B2B marketing and strategic partnerships at People Matters Media, where I help amplify voices in the HR-tech and work-tech ecosystem. From crafting go-to-market strategies and generating qualified leads to hosting major industry events like TechHR Mumbai, I’ve been building relationships, driving revenue, and positioning brands where it matters most — in front of the right people at the right time. In just a few months, I’ve: Built and nurtured a pipeline of 200+ companies Generated demand through cold outreach, campaigns, and social content Contributed to large-scale client engagements and conferences Helped grow our digital footprint with tailored content and market strategies Over the years, I’ve worn many hats: growth hacker, social media strategist, sales enabler, public speaker, and even content creator (shoutout to the 40M+ impressions across my MBA Concepts platform 👀). Whether I’m helping a brand amplify its presence, closing strategic partnerships, or engineering AI-powered marketing funnels, I love turning bold ideas into tangible impact. My journey’s taken me from the classrooms of Welingkar and ICLES’ Motilal Jhunjhunwala to the conference halls of TechHR and the frontlines of marketing at Parksons Packaging and People Matters Media. Along the way, I've scaled social media audiences, built B2B pipelines, boosted conversions, and collaborated with amazing brands like PhysicsWallah and GMAC. 🧠 What keeps me going? A genuine passion for creativity, data-driven decisions, and tech-powered solutions (I might’ve fallen into the AI rabbit hole recently — from ChatGPT to CapCut AI and everything in between). 📌 Highlights: 40M+ social media impressions & 34K+ followers via @MBAConcepts Led marketing strategies that spiked social growth by 33%+ and revenue by 15%+ Finalist/Winner at top national challenges (Smart India Hackathon, IITs, IIMs, etc.) Built & pitched full-scale platforms — from cloud gaming to hospitality staffing Had specialised in the Brand Management specialisation of the Marketing domain in MBA (Top 1% in Bschool) And yes, I’ve cold-called 150+ people in one shot. 💪 Let’s connect if you’re into marketing, storytelling, startups, AI, or just want to chat about creative ideas. 🚀

Experience

5 yrs 1 mo
Total Experience
1 yr 4 mos
Average Tenure
3 yrs 1 mo
Current Experience

People matters

Assistant Manager - Sales & Partnership Strategy

Nov 2024 – Present · 1 yr 7 mos · India · Hybrid

  • 1. Spearheaded end-to-end ownership of the INR 20 Lakh Startup Program at TechHR India, managing strategy, operations, and execution—engaging Pan-India corporates and academia to deliver measurable outcomes within 30 days.
  • 2. Led strategic business development initiatives by identifying untapped markets and designing scalable outreach campaigns, expanding the corporate client base by 1600+ companies.
  • 3. Built and optimized a 2000+ client database, leveraging insights to drive cross-sector partnerships and strengthen the organization’s industry positioning.
  • 4. Conducted market assessments and designed tailored GTM and partnership strategies, collaborating cross-functionally to enhance client acquisition and engagement across diverse industry sectors.
  • 4. Supported the CXO office in quarterly business reviews, revenue planning, and stakeholder management to align operational goals with long-term business objectives.
  • 5. Oversaw strategic account management and renewal programs, driving consistent revenue growth from enterprise clients and sustaining high engagement levels.
  • 6. Represented the organization at TechHR conferences and Pan-India client engagements, strengthening strategic relationships and expanding partnership opportunities.
  • 7. Recognized as Most Hardworking Employee (April 2025) for exemplary ownership, strategic thinking, and execution under tight deadlines.
Strategic InsightsPartnership MarketingMarket AnalysisClient RelationsData ResearchB2B Marketing+1

Parksons packaging ltd.

2 roles

Senior Executive - Marketing & NBD Strategy & Growth

Jun 2024 – Nov 2024 · 5 mos · Mumbai, Maharashtra, India · On-site

  • 1. Developed data-backed go-to-market strategies and performance frameworks that boosted customer acquisition by 25% and revenue by 15%.
  • 2. Led cross-functional rollout of Salesforce and Zoho CRM, improving pipeline visibility and driving a 15% uplift in lead-to-deal conversions.
  • 3. Designed capability playbooks and client strategy decks to enhance enterprise engagement and support new business pitches across key sectors.
  • 4. Scaled the company’s digital presence to 44K+ followers, achieving 3x ROAS on growth campaigns and securing 10+ strategic partnerships to strengthen brand positioning.
  • 5. Conducted market and competitive analyses to identify new growth opportunities and inform strategic decision-making across product, marketing, and partnerships.
  • 6. Collaborated with CXOs to develop quarterly business reviews and strategic roadmaps, aligning functional priorities with long-term organizational goals.
Market ResearchDigital MarketingSales ManagementClient RelationsMarketing StrategyBusiness Development

Management Trainee - Marketing & NBD Strategy & Growth

Jun 2023 – Jun 2024 · 1 yr · Mumbai, Maharashtra, India · On-site

  • As a NBD professional, I am responsible for -
  • 1. Independently pitching to potential B2B clients for successful onboarding.
  • 2. Conducting primary and secondary research and performing analysis using business intelligence.
  • 2. Understanding the business processes and assisting in its smooth functioning.
  • 3. Utilising personal as well as professional connections in order to increase the client base.
  • 4. Negotiating with client stakeholders in order to receive maximum orders at maximum profits.
  • 5. Serving as a Key Account Manager for clients for understanding customer requirements and ensuring optimum customer satisfaction.
  • 6. Ensuring creation of samples and receiving client feedback.
  • 7. Conducting industry analysis and presenting the findings through presentations.
  • In the Marketing Field, I am responsible for -
  • 1. Gathering data from all KAMs from all over the country and collecting updates.
  • 2. Single-handedly managing the MIS dashboard for the National NBD team.
  • 3. Working on Salesforce to track the leads, and the progress of the KAMs on sales process.
  • 4. Pitching to new clients and successfully onboarding new companies as customers.
  • 5. Travelling all over India to attend meetings with high-profile decision makers of various market leader companies in various industries (big ticket clients).
  • 6. Conducting outdoor primary research to understand the specific opportunity space to tap the market/packaging requirements/new potential customers.
  • 7. Connecting and coordinating with different connections across organisations, through PrivateCircle & LinkedIn Premium.
  • 8. Providing insights/assistance on Digital Marketing and Social Media as and when required.
Client RelationsMarket ResearchSales ManagementBusiness Development

Unstop

Career Mentor

Jan 2024 – Sep 2024 · 8 mos · Mumbai, Maharashtra, India · Remote

  • Freelance Career Mentor at Unstop.com dedicated to empowering individuals to unleash their full potential and achieve professional success. Leveraging my experience and expertise, I provide personalized guidance, mentorship, and resources to help individuals navigate their career paths with confidence and clarity.
Career CounselingMentorshipCommunicationCareer Development

Linkedin

Content Creator

Nov 2023 – Sep 2024 · 10 mos · Mumbai, Maharashtra, India · Remote

  • I am a content creator on LinkedIn.
  • 1) Diverse industry experience in content creation.
  • 2) Strong belief in unique, resonating brand storytelling.
  • 3) Expertise in informative and engaging content across formats.
  • 4) Collaborative approach with clients and experts for authenticity.
  • 5) Adapting to evolving digital landscape for impactful content.
Content CreationBrand ManagementDigital Marketing

Mba concepts

Founder & Public Speaker

May 2023 – Present · 3 yrs 1 mo · Mumbai · Remote

  • 1.Founded and single- handedly running MBA Concepts on Instagram & having an independent website.
  • 2. Sharing bite-sized Daily MBA Concepts on the Instagram Page, growing a beautiful MBA community.
  • 3. Proud to be the Biggest +Fastest growing MBA Education page - by offering education for FREE through concise posts and reels, ensuring safe and easy access to people who do not have the privilege of attending coaching for MBA - or who want to revise MBA Concepts without wasting time on social media.
  • 4. Explored opportunity spaces within social media, where students tend to waste time watching reels and posts, but have an inherent desire to stop doing so. I addressed that by founding MBA Concepts page on Instagram, which lead to tremendous growth among MBA students and aspirants alike.
  • 5. Launched a website - namely - mbaconcepts.in where I analyse and upload case studies about the success and failure of various businesses operating in and out of India.
  • 6. Travelling all across India to provide guest lectures to students in various reputed MBA Business Schools - who wish to understand better about corporate life and the skills required to grow professionally.
Social Media StrategyContent StrategyPublic SpeakingMarketing CommunicationsContent CreationSocial Media Marketing

Youtube

Content Creator

Jan 2023 – Jul 2023 · 6 mos · Mumbai, Maharashtra, India · Remote

Content CreationMarketing Management

Mbap education

Marketing Intern

May 2022 – Jul 2022 · 2 mos · Mumbai, Maharashtra, India

Welingkar institute of management

Placement Coordinator

Oct 2021 – Jul 2023 · 1 yr 9 mos · Mumbai, Maharashtra, India

  • Member of the Placement Committee (Prin. LN. Welingkar Institute of Management, Development and Research, Mumbai) for the batch of PG-3 for the duration of 2021-2023 (Course PGDM Core).

Wordpress

Blogger

May 2021 – Jul 2023 · 2 yrs 2 mos · Mumbai, Maharashtra, India

  • Created and currently Blogging on my own website -
  • www.sourabhchowdhury.in

Education

Welingkar Institute of Management

Master of Business Administration - MBA — Marketing

Jun 2021 – May 2023

University of Mumbai

Bachelor of Management Studies (BMS) — Marketing

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