Sourabh Sarsar

Product Designer

Noida, Uttar Pradesh, India8 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Over 8 years of experience in UX design.
Expert in user-centric design and usability testing.
Strong leadership skills in managing design teams.

Stackforce AI infers this person is a Senior User Experience Designer specializing in SaaS and digital product design.

Contact

Skills

Core Skills

User Experience Design (ued)Product DesignDesign ThinkingVisual Design

Other Skills

A/B TestingBusiness DevelopmentCareer ManagementCareer Path PlanningContent StrategyCreative IdeationDesignDesign SystemsEmpathy with userEnglishFigmaHeuristic EvaluationInformation ArchitectureInteraction DesignLead Generation

About

Greetings! I'm a Senior User Experience Designer based in Noida, India, currently thriving at Crosslynx US LLC. With more than 8.4 years of experience, I craft exceptional user experiences by merging technical expertise with a creative mindset. My journey began with a B.Tech in Computer Science and Engineering, laying the foundation for my skills. However, my true passion lies in innovative design solutions that enhance user interactions. Driven by this passion, I pursued an Advanced Master's certification in Innovation and Experience Design from MIT Institute of Design, Pune, expanding my skill set and transforming my approach to impactful user engagement. I'm dedicated to crafting user-centric designs that create lasting connections. The evolving design landscape, especially where technology meets creativity, excites me. Let's connect and collaborate to shape the future of design. I'm always open to sharing insights, discussing trends, or exploring innovative ideas with fellow design enthusiasts.

Experience

8 yrs 6 mos

Total Experience

1 yr 8 mos

Average Tenure

2 yrs 2 mos

Current Experience

Crosslynx us llc

Senior Design Engineer (Product & SaaS)

Apr 2024 – Present · 2 yrs 2 mos · Noida · On-site

As a Senior User Experience Designer at Crosslynx US LLC, leads projects and teams to deliver user-centric digital experiences for SaaS platforms, IoT dashboards, and supply chain solutions, including truck booking applications. Addresses team challenges, fosters collaboration, and ensures high-quality, on-time deliveries aligned with user needs and business goals.
Key Responsibilities:
Project Leadership and Team Management: Leads the design team, mentoring members, resolving challenges, and ensuring productivity. Delivers on-time, high-quality design solutions aligned with project objectives.
User Research and Analysis: Conducts research, interviews, and data analysis to identify user pain points and translates findings into actionable strategies for enhancing experiences.
Design Process and Solutions: Develop user flows, wireframes, design systems, high-fidelity designs, and prototypes to ensure intuitive solutions. Delivers outputs consistent with brand guidelines and project requirements.
Cross-functional collaboration: Partners with product managers, developers, and stakeholders to align designs with business goals and ensure accurate implementation.
Design Quality and Usability Testing: Oversees usability testing, analyzes feedback, and refines designs to meet usability standards and accessibility guidelines.
Innovation and Emerging Technologies: Leverages AI and ML for smarter dashboards and data visualization. Explores emerging technologies to deliver innovative solutions.
Measuring Impact: Defines and tracks UX metrics to validate design success, linking improvements to user satisfaction and business growth.
Through leadership, research, and innovation, delivers impactful solutions that enhance user satisfaction, drive product success, and support business objectives.

Creative IdeationDesignProcess ImprovementA/B TestingPrototypingTeam Leadership+9

Digitas india

Associate UX Designer

Sep 2022 – Apr 2024 · 1 yr 7 mos · Mumbai, Maharashtra, India · On-site

As an Associate UX Designer at Digitas India, I contributed to creating captivating, user-centered digital experiences by collaborating with cross-functional teams to understand user needs and translating them into effective design solutions.
Key Responsibilities:
Design Process and Collaboration: Contributed to user-centered digital experiences by collaborating with cross-functional teams to understand user needs and turn them into actionable design solutions.
User Research and Analysis: User research, including interviews and usability testing, to gather insights that informed design decisions.
Wireframing and Prototyping: Used tools like Sketch, Adobe XD, and Figma to create wireframes and prototypes that addressed user problems and aligned with project goals.
Consistency in Design Deliverables: Ensured design deliverables were consistent with brand guidelines and project objectives, maintaining visual coherence across platforms.
Iterative Design Process: Analyzed user feedback and iterated on designs to enhance user satisfaction and achieve business goals.
Industry Trends and Innovation: Stayed updated on the latest industry trends and emerging technologies, incorporating innovative approaches into design solutions.
Communication and Feedback: Effectively communicated design ideas to stakeholders, incorporating feedback to refine and deliver high-quality solutions.
Team Contribution and Positive Environment: Contributed to a positive work environment by collaborating with team members and ensuring design excellence throughout the project lifecycle.
Pre-Sales and Project Scoping: Supported pre-sales activities by preparing RFPs, project scopes, and estimations and delivering UX demos to showcase design impact during client pitches and proposals.
In this role, I was dedicated to delivering engaging user experiences that contributed to the success of digital projects at Digitas, ensuring they meet user needs and business objectives.

Usability TestingCreative IdeationDesignProcess ImprovementA/B TestingUX Auditing+9

Initia

UX/Visual designer

Mar 2022 – Sep 2022 · 6 mos · Pune/Pimpri-Chinchwad Area · On-site

Usability TestingUX ResearchCreative IdeationDesignInformation ArchitectureVisual Design+14

Work binders

UI/UX Designer

Feb 2021 – Jul 2021 · 5 mos · Jaipur, Rajasthan, India

Creative IdeationDesignProcess ImprovementA/B TestingEmpathy with userHeuristic Evaluation+3

Freelance

UI/UX Designer

Mar 2017 – Jan 2021 · 3 yrs 10 mos

In this period, I have contributed to prominent gaming startups by designing websites and overseeing their campaigns. I have crafted logos and created social media posts for various restaurant chains and jewellery companies, while also managing their social media presence. For a Canadian-based house help organisation, I designed the website, created the logo, and made social media posts, as well as managed their social media accounts. I also had the opportunity to design websites for startups focused on assessing soil quality and predicting farm yields for farmers, and for a company specialising in writing blogs about animals and birds.

Creative IdeationDesignA/B TestingEmpathy with userHeuristic Evaluation