Jun 2024 – Jan 2026 · 1 yr 7 mos · Hyderabad, Telangana, India · Hybrid

• Leading UX strategy and design for the BC Experience App, owning the full design lifecycle from research to delivery. I redesigned the daily workflow and communication system, increasing user check-ins from <45% to 85% and improving client satisfaction through transparent team reporting.
• Designed structured learning flows, AI-driven feedback, and mentorship features for Growthy, improving employee upskilling efficiency and strengthening internal development culture.
• Currently redefining BeautifulCode’s brand and website with a developer-first design approach focusing on clarity, accessibility, and conversion. Collaborate cross-functionally with founders, engineering, and content to shape product experience end-to-end.

Jan 2021 – Feb 2024 · 3 yrs 1 mo · Bengaluru, Karnataka, India · Hybrid

• Solving for Advertisers on ShareChat & Moj
• Owned end-to-end UX for advertiser, payment, and campaign workflows across ShareChat & Moj. Improved the recharge experience through research-driven iterations, increasing successful transactions by 14% and contributing to a 6.2% revenue lift.
• Designed ShareChat’s first self-serve lead-gen builder, reducing campaign creation time by 30–40% and significantly improving advertiser autonomy.
• Led the cross-platform Ads Design System - defining foundations, component libraries, guidelines, and onboarding processes used by product and engineering teams. Resulted in long-term scalability and reduced design-dev inconsistencies.
• Conducted A/B testing for Jeet11’s payment UX, reducing drop-offs from 28% to 16%.
• Contributed to long-term UX roadmap discussions for the Ads platform, providing insights that shaped feature prioritization and scalability.

Jun 2020 – Jan 2021 · 7 mos · Bengaluru, Karnataka, India

• Owned UX for internal tools and retailer-facing products used by mobile retail shops.
• Conducted usability studies with retail staff and simplified workflows to reduce errors and task time.
• Created reusable UI components and documented design guidelines for product-wide consistency.
• Partnered with engineering to validate designs early, reducing iteration cycles and improving delivery speed.

May 2020 – Jun 2020 · 1 mo

• Led the end-to-end UX process for the MVP, from requirements to prototypes and final UI delivery.
• Built the first design system, ensuring visual and interaction consistency across the early product.
• Collaborated with founders to define core user flows and align UX decisions with launch goals.
• Delivered a scalable UI framework that reduced engineering rework and accelerated new feature development.

Nov 2018 – May 2020 · 1 yr 6 mos · Bengaluru

• Led UX for a hyperlocal information platform designed for India 2/India 3 users.
• Created and scaled the Pi Design System, achieving 65% adoption across teams and reducing redundant UI work.
• Designed an automated video tool enabling reporters to publish videos within minutes, increasing daily output from 1k to 3K posts.
• Built marketplace experiences (local ads, buy–sell, mandi rates) driving higher user-generated content.
• Worked cross-functionally with engineering, content, and operations to align design with product strategy.

Jul 2014 – Nov 2018 · 4 yrs 4 mos · Nagothane, Maharasthra

• Managed plant operations for a large-scale LLDPE manufacturing unit, overseeing production, safety, and process stability during assigned shifts.
• Operated advanced DCS-based control systems as Panel Operator, monitoring process variables and optimizing plant performance in real time.
• Led cross-functional shift teams, ensuring effective coordination between operations, maintenance, and quality teams to meet production targets.
• Played a key role in process optimization, root cause analysis, and issue resolution, reducing operational risks and unplanned shutdowns.
• Enforced operational discipline through SOP adherence, safety protocols, and compliance checks in a high-risk industrial environment.
• Developed a strong foundation in systems thinking, decision-making under pressure, and structured problem-solving, later applied to technology and design roles.