Srayan Goswami

Product Designer

Bengaluru, Karnataka, India10 yrs 2 mos experience

Highly StableAI Enabled

Key Highlights

Improved account migration conversion by 38%.
Boosted monthly recharge value by 202.8% in one month.
Secured 2 client requests at a global event.

Stackforce AI infers this person is a Product Designer with expertise in SaaS and EdTech industries.

Contact

srayan.uxd@gmail.com LinkedIn

Skills

Core Skills

User Experience (ux)Experience DesignInteractive StorytellingDesign SystemsTechnical Requirements

Other Skills

ASP.NETAdobe ExpressAdobe XDAvatarsBusiness RequirementsCascading Style Sheets (CSS)ChatGPTCommunicationCompetitive AnalysisData AnalysisDesignDesign ThinkingEleven Labs AIFigmaFlow Diagrams

About

A Computer Science Engineer turned Product Designer who has a career trajectory story of a book with multiple chapters. If we connect deeply, you'll get to know it someday. For now, let's take it as an accountable Designer who loves his work sincerely and always looks for opportunities to create an impact through design. Beyond core design skills, I exercise a strong focus on: ↗️ Segmenting complex problems into navigable user journeys, through systems thinking. ↗️ Spotting new opportunities that lead to new revenue paths and simpler workflows. ↗️ Building trust with cross-functional teams by investing add-on efforts in assisting them. ↗️ Excelling on shipping amidst tight timelines, blurred requirements, and tech constraints.

Experience

10 yrs 2 mos

Total Experience

2 yrs

Average Tenure

Current Experience

Cisco

2 roles

AI Growth Designer ✦ Avatar video campaign creator | Personalization & Interactivity

Jul 2023 – Oct 2023 · 3 mos

Designed POC for enterprises to create avatar-centric, personalized & interactive videos (multimodal LLMs & diffusion models), for customer onboarding, ADs, services, retention & upselling.
Roles & Responsibilities:
🧩 Storyboarded and prototyped use cases to identify Gen AI personalization capabilities, showcasing it to business leaders and potential clients to gather feedback, and find new opportunities at WebexOne23.
🧩 Brainstorming with Product Manager, Designers, Engineers, ML Scientists to conceptualize platform capabilities.
🧩 Conceptualized and benchmarked:
Speech and tone processing using Google TTS & Eleven Labs,
Animated images using Playground AI, Midjourney, Firefly
Avatar (static & video) using Sad Talker API
Text using ChatGPT APIs
Highlights:
⭐ Secured 2 client requests (pre-contract) at the WebexOne23 global event demo for the energy bill video use case.
⭐ Generated 1400+ beta access requests through a mobile-first web app featuring a personalized video & feedback form.

Interactive StorytellingPrototypingStoryboardingStorytellingAvatarsChatGPT+7

Product Designer 3 ✦ SMS & WhatsApp campaigns for SMBs

Jan 2022 – Feb 2025 · 3 yrs 1 mo

Redesigned Textlocal UK into Webex Interact, recreating the SMS and WhatsApp campaign experience for SMBs and adding new capabilities. Drove an increase in customer engagement and revenue increase.
Roles & Responsibilities:
🧩 Designed and improvised workflows end-to-end: migration, new acquisitions, onboarding, campaign creations, payments and pricing, notifications, AI Rewriting Assistant, spam traps, integrations, teammates, workspaces, email templates, etc.
🧩 Introduced quality improvement processes for engineering collaboration and customer feedback integration.
🧩 User research activities:
Conducted interviews with internal marketers to understand their goals, problems, and interactions with CPaaS tools.
Integrated user feedback and business requirements from Intercom's feedback board and market research into ongoing product experience updates.
Analysed user behaviors by setting up user journey funnels via Heap Analytics.
Initiated and facilitated design discussions, user problem validation strategies, and synthesized feedback to align the Customer Success team with a shared outlook and direction.
🧩 Gathered and defined product requirements in coordination with Product Managers. Brainstormed customer journeys, business goals, market fit, technical feasibility, and solutions with Product Managers and collaborated with Engineers to create user journeys, flow diagrams, wireframes, and high-fidelity prototypes.
🧩 Led the design system expansion strategy across 5 CPaaS products, ensuring visual consistency and accessibility. Partnered with the designers of other CPaaS product teams and the engineers to build a single design language while adhering to the Mantine React JS library capabilities.
Highlights:
⭐ Improved account migration conversion by 38% through value promotions, improved workflow, and better UX copy.
⭐ Boosted monthly recharge value by 202.8% in 1 month by designing a ‘Quick-Send SMS’ widget based on data-driven behavior.

User JourneysInformation DesignUser Experience (UX)Data AnalysisUser Centered DesignPrototyping+14

Career break

Health and well-being

Sep 2021 – Dec 2021 · 3 mos · Manali, Himachal Pradesh, India

🚫 Mental health breakdown due to personal reasons and work burnout.
✅ Traveled and stayed in the Himalayas for a month, engaged in Road trips, hikes, and exploring local culture.
✅ Started reading books: Design, Business, and life skills, and became fitter with a healthy lifestyle.
✅ Mentored aspiring and entry-level designers and developed my people skills.
🚫 Interviewed with several product giants in India and Europe, and mostly got ghosted after different rounds.
✅ Received 2 offers and opted to join Cisco.

Cognizant

2 roles

UX Designer ✦ Ed-Tech | Gamification & Personalization

Promoted

Dec 2019 – Aug 2021 · 1 yr 8 mos

Enhanced 300K+ cognizant employees' skill-up engagement & growth commitment through a mobile-responsive e-learning platform. Gamification | Personalization | Recommendation-based Search | Course & hackathon marketplace | Social communication | Training and events | Admin management
Roles & Responsibilities:
🧩 Gathered stakeholder requirements and strategized solutions by putting them in the context of business and user goals. Presented work to the Global Senior Director and the Associate Director.
🧩 Conducted interviews/focus groups with employees to understand and articulate learning goals.
🧩 Led the initiative of being the Product's cross-collaborative point of contact.
🧩 Managed and mentored the 2 Sr.Visual Designers in the team on user-centered design.
🧩 Created the Usability Testing plan and executed it with 40 participants in 2 groups, and the report was selected as an artifact for client reference.
🧩 Planned and facilitated usability studies for 40 learners (2 groups), yielding a SUS of 68.75 / 100 that drove significant workflow enhancements. The report was selected as a standard client showcase to demonstrate ROI and value.
🧩 Documented Heuristic evaluations and RFPs for potential project acquisitions.
Highlights:
⭐️ 1x Sapphire Award
⭐️ Accomplished a 27% increase in weekly learning engagement

Technical RequirementsDesign SystemsStorytellingFlow DiagramsDesignExperience Design+1

UX Designer ✦ Retail | Data Visualization

Apr 2019 – Dec 2019 · 8 mos

Designed Power BI data visualization dashboards for Advanced Auto Parts Inc. for Sales, Supply Chain, Performance, Partnerships, etc.
Roles & Responsibilities:
🧩 Working with the client-site Design Manager, 1 Sr. Designer, and 3 Lead Visual Designers to gather stakeholder requirements and summarize them in the context of business and user goals.
🧩 Producing design visualizations to help everyone understand the best experience: flows, user journeys, wireframes, and prototypes.
Highlights:
⭐️ Reduced reporting hours by 7.5 hours/week for 4700+ district & store managers by automating 15 manual sales.

Career break

Career transition

Sep 2017 – Mar 2019 · 1 yr 6 mos · Shrirampur, West Bengal, India

Attempt for MS HCI / MS CS (HCI specialization) in Europe & US for 2 years, but was unable to pursue due to failure in acquiring student loans without collateral property. My research proposals have been in edtech, especially for K-12 learners, with a interest in exploring neurodivergent learning.
Admit letters from:
✅ Fall 2017 ➞ TU Delft | Grenoble INP
✅ Fall 2018 ➞ Trinity College Dublin | Aalto University + University of Twente (EIT Dual Masters) | Saarland University | University of Paris-Saclay | University of Maryland - Baltimore County | Bentley University
✅ Fall 2019 ➞ Purdue University.
✅ Started self-studying UX Design.
✅ Selected for 3-month International Remote Fellowship on Deep Learning @ fast.ai | University of San Francisco
✅ Selected for 3-month Google Reskilling Scholarship program on Front-end Development @ Google | Coursera
✅ Got enrolled in UX & UI Design Bootcamp @ Designboat UI/UX School, got 3 offers, and successfully transitioned to join my first UX job at Cognizant.

Ibm

2 roles

CX Consultant ✦ FMCG - Supply Chain

Promoted

Oct 2015 – Aug 2017 · 1 yr 10 mos · Kolkata, West Bengal, India · On-site

Provided consultation to Unilever (NA, LATAM, Europe) B2B buyers and suppliers on their problems and assisted them in improving their SAP Ariba buyer experience.
🧩 Automated downstream procurement processes and supported CX resolutions.
🧩 Analyzed consumer goods procurement data to report insights and detect data inaccuracies.
Highlights:
⭐️ 3x Manager's Choice Awards. ⭐️ 2x Deep Skill Adder Awards.

Technical Requirements

UI Engineer ✦ Transport - Logistics

Sep 2014 – Sep 2015 · 1 yr · Kolkata, West Bengal, India · On-site

🧩 Accelerated the UI development of a Port of Singapore Authority International (PSAI) with clickable prototypes for 86 of 170 core components.

Dialmetrics

Web Designer Intern ✦ Ecommerce

Feb 2014 – Jul 2014 · 5 mos · Kolkata, West Bengal, India

http://dialmetrics.net/
Designed and developed the product description, cart & checkout screens for an e-commerce platform, to boost the conversion rate.